Predict Your Prospects’ Pain Points & Priorities
Predict Your Prospects’ Pain Points & Priorities
How It Works
Build
a Persona Agent
We conduct market research interviews to create an AI version of your ideal buyer that can do research, inspire content, and do outreach
Predict Prospects’ Pain Points
Use your persona agent to research your target accounts and predict the pain points of your prospects
Create Precise Micro
Campaigns
Create campaigns from pain points. Create content from original research interviews.
Automate with Voice of Customer
Use your Persona Agent to respond to inbound requests, automate nurture cadences, or optimize outbound emails
Predict Prospects' Pain Points
Today
Employee
30,000
Industry
Retail, apparel
Tech
Saleforce
Revenue
$50B
HQ
Oregon, USA
Tomorrow
Pain points
Nike faces competition from brands like Adidas, which uses AI for personalized product recommendations. Nike struggles with standing out online and needs to streamline its checkout and delivery processes to match Amazon’s speed.
Priorities
Nike is improving its e-commerce platforms by integrating the Nike app for a seamless shopping experience and expanding its direct-to-consumer model through apps like Nike Training Club.
Use Cases
Nike seeks AI solutions for personalized recommendations, similar to Amazon’s approach. They also want to integrate AR for virtual try-ons, like Gucci, and enhance loyalty programs, similar to Adidas’ "AdiClub."
Today
Title
Director of Marketing
Geo
Boston, MA
Seniority
Director
Function
Marketing
HQ
Oregon, USA
Tomorrow
Pain points
The Director of Online Marketing at Nike faces pressure to improve online visibility and personalization, competing with brands like Adidas. They need to refine digital ad targeting and optimize conversion rates in an increasingly competitive e-commerce landscape.
Priorities
They focus on enhancing online customer engagement through personalized marketing campaigns and improving website UX/UI. Additionally, driving traffic via digital ads and social media is a priority, along with boosting the effectiveness of Nike's loyalty programs.
Use Cases
The Director seeks AI-powered tools to optimize ad targeting and customer segmentation. They also want to integrate AR for virtual product try-ons and leverage data to personalize marketing messages, similar to how Nike uses customer insights for tailored promotions.
Create Micro-Campaigns from Pain Points
Today
1 campaign
per quarter
Based on firmographic criteria
Based on firmographic criteria
Companies with $100-200M
in revenue
Apparel Vertical
in revenue
Apparel Vertical
Tomorrow
Dozens of “micro campaigns” based on specific pain points
Channel alignment
Cross-platform updates
Complex configurations
Research Accounts 10X Faster
Help your SDRs and AEs Focus on People, Not Research
Infuse Voice of Customer into Every Message
Create content based on first-party research
An ongoing source of market thought leadership
Today
AI-generated emails with lightweight personalization
Tomorrow
Outbound with a deep understanding of your account and buyer
Automate With Voice of Customer
Your AI Marketing Team
CharacterQuilt is an AI marketing team built on data that you can't find on the internet. We conduct buyer interviews with a customer's target persona, and use that first-party data as a foundation for a GTM engine that replace most tools inside of a marketing stack, including account data, outreach tools, sales enablement tools, and intent platforms.
Unlock the power of AI personas.
Build your “Persona API” to predict the pain points of your target accounts and change the way you GTM
