# 100x Brand Identity A complete profile of **100x**'s visual system — colors, typography, components, and personality — extracted from https://100x.bot?utm_source=inbound&utm_medium=bookface&utm_campaign=yc&utm_id=122. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/100x - Machine-readable JSON: https://characterquilt.com/branding/100x.json - Per-page llms.txt: https://characterquilt.com/branding/100x/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #020617 | | Accent | #3870FF | | Body Font | system-ui | | Heading Font | system-ui | ## Color Palette - primary: #020617 - secondary: #3870FF - accent: #3870FF - background: #FFFFFF - textPrimary: #0F172A - link: #0F172A ## Typography - primary: system-ui — https://fonts.google.com/specimen/system-ui - heading: system-ui — https://fonts.google.com/specimen/system-ui ## Visual Assets - Logo: https://100x.bot/figma/logo-100x.svg - Favicon: https://100x.bot/favicon.ico - Social card (og:image): /new-og-image.jpg ## UI Components - buttonPrimary: background=#3870FF, textColor=#FAFAF9, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px - buttonSecondary: background=#FFFFFF, textColor=#0F172A, borderColor=#D6D3D1, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy professionals ## 100x Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **10 Social Media Scheduling Tools for Effortless Content Planning** - Image: https://dashboard.100x.bot/asset/article/01989947-aa58-7961-a778-0c6b9a920d89/article_image?file=art-70-image6.webp - Source: https://100x.bot/a/10-social-media-scheduling-tools-for-effortless-content-planning - **Top 10 Onboarding tools 2025** - Image: https://dashboard.100x.bot/asset/article/0196d3c1-bd62-7392-9b6c-644f20b440a8/article_image?file=art-43-image4.webp - Source: https://100x.bot/a/top-10-onboarding-tools-2025 - **10 Social Media Scheduling Tools for Effortless Content Planning** - Image: https://100x.bot/asset/article/01989947-aa58-7961-a778-0c6b9a920d89/article_image - Source: https://100x.bot/a/10-social-media-scheduling-tools-for-effortless-content-planning - **Top 10 Onboarding tools 2025** - Image: https://dashboard.100x.bot/asset/article/0196d3c1-bd62-7392-9b6c-644f20b440a8/article_image?file=art-43-image3.webp - Source: https://100x.bot/a/top-10-onboarding-tools-2025 - **10 Social Media Scheduling Tools for Effortless Content Planning** - Image: https://dashboard.100x.bot/asset/article/0198e0cd-ff99-762f-bcc7-611d6ffb45c2/article_image - Source: https://100x.bot/a/10-social-media-scheduling-tools-for-effortless-content-planning - **How to Use Retargeting Ads Without Annoying Customers?** - Image: https://100x.bot/asset/article/019884aa-34f3-707a-9d84-83e4c49ed114/article_image - Source: https://www.100x.bot/a/retargeting-ads-without-annoying-customers ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "system-ui", "count": 40 }, { "family": "-apple-system", "count": 40 }, { "family": "BlinkMacSystemFont", "count": 40 }, { "family": "Segoe UI", "count": 40 }, { "family": "sans-serif", "count": 40 } ], "colors": { "primary": "#020617", "secondary": "#3870FF", "accent": "#3870FF", "background": "#FFFFFF", "textPrimary": "#0F172A", "link": "#0F172A" }, "typography": { "fontFamilies": { "primary": "system-ui", "heading": "system-ui" }, "fontStacks": { "body": [ "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "sans-serif" ], "heading": [ "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "sans-serif" ], "paragraph": [ "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "16px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#3870FF", "textColor": "#FAFAF9", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0F172A", "borderColor": "#D6D3D1", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" } }, "images": { "logo": "https://100x.bot/figma/logo-100x.svg", "favicon": "https://100x.bot/favicon.ico", "ogImage": "/new-og-image.jpg", "logoHref": "/", "logoAlt": "100x Bot" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '100X.Bot'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Install 100x Bot", "reasoning": "Button #0 uses the vibrant brand color #3870FF and has action-oriented text 'Install 100x Bot', making it the primary CTA." }, "secondary": { "index": 1, "text": "Sign in", "reasoning": "Button #1 has a different background color (#FFFFFF) and serves a secondary action 'Sign in', making it suitable as the secondary button." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '100X.Bot'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```