# 11x Brand Identity

A complete profile of **11x**'s visual system — colors, typography, components, and personality — extracted from https://www.11x.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/11x
- Machine-readable JSON: https://characterquilt.com/branding/11x.json
- Per-page llms.txt: https://characterquilt.com/branding/11x/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #203236 |
| Accent | #000000 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #203236
- secondary: #8C663C
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #F5ECE5

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/6728e4376d19a8a8822b936d_11x-logo.svg
- Favicon: https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/672b7d14591ffee78aac725e_Fav.png
- Social card (og:image): https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/67312606ff40e81cde3f1b32_11x%20OG.jpg

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=999px, shadow=none
- buttonSecondary: background=#F6F5F5, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## 11x Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Alice Live Web Search**
  - Image: https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/6980f5214fbeb07af0670a75_1b153d14097da2f9c2703b7113c1e160_pexels-rdne-8474451.webp
  - Source: https://www.11x.ai/launch-sequence/alice-live-web-search
- **Blog - 11x Digital Workers**
  - Image: https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/672e4df7ecbe4a5df8399155_blog-header.webp
  - Source: https://www.11x.ai/blog
- **How Canibuild built a scalable inbound and outbound pipeline engine with 11x**
  - Image: https://cdn.prod.website-files.com/66fe9fa77365b6a7b3cd0fbe/69710e603473014674f0902a_thumb.webp
  - Source: https://www.11x.ai/case-study/canibuild
- **B2B Lead Generation Outsourcing: 15 Tools & Practical Advice | 11x Blog**
  - Image: https://cdn.prod.website-files.com/66fe9fa77365b6a7b3cd0fbe/6966cbbf6c1cc95d61ef605c_69137b2c98caba72d289071f_outbound.webp
  - Source: https://www.11x.ai/tips/b2b-lead-generation-outsourcing-15-tools-practical-advice
- **11x Manifesto**
  - Image: https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/672cf4f236fb0f9ba34e51ba_jordan-bg4.webp
  - Source: https://www.11x.ai/11x-manifesto
- **15 Best Sales Acceleration Tools to Close Deals Faster in 2026 | 11x Blog**
  - Image: https://cdn.prod.website-files.com/66fe9fa77365b6a7b3cd0fbe/6966cbb89cf585ff28771d0b_69090b38acdf22ce8d998fb0_49ba8f92.webp
  - Source: https://www.11x.ai/tips/sales-acceleration-tools

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ES Allianz",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#203236",
    "secondary": "#8C663C",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#F5ECE5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "ES Allianz",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "ES Allianz",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ES Allianz",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "152px",
      "h2": "64px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F6F5F5",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/6728e4376d19a8a8822b936d_11x-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/672b7d14591ffee78aac725e_Fav.png",
    "ogImage": "https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/67312606ff40e81cde3f1b32_11x%20OG.jpg",
    "logoHref": "https://www.11x.ai/",
    "logoAlt": "11x logo in black"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 18,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name '11x', and links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 is the primary CTA because it uses a dark background (#000000) which stands out against the light background of the page. The text 'Get Started' is action-oriented, making it a strong candidate for the primary action."
    },
    "secondary": {
      "index": 5,
      "text": "Read customer story",
      "reasoning": "Button #5 is selected as the secondary CTA because it has a different background color (#F6F5F5) from the primary button and offers a secondary action 'Read customer story'."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name '11x', and links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```