# 1Password Brand Identity

A complete profile of **1Password**'s visual system — colors, typography, components, and personality — extracted from https://1password.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/1password
- Machine-readable JSON: https://characterquilt.com/branding/1password.json
- Per-page llms.txt: https://characterquilt.com/branding/1password/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #145FE4 |
| Accent | #145FE4 |
| Body Font | agileSans |
| Heading Font | agileSans |

## Color Palette

- primary: #145FE4
- secondary: #1A285F
- accent: #145FE4
- background: #FFFFFF
- textPrimary: #1D1D21
- link: #CBB88E

## Typography

- primary: agileSans — https://fonts.google.com/specimen/agileSans
- heading: agileSans — https://fonts.google.com/specimen/agileSans

## Visual Assets

- Logo: https://images.ctfassets.net/2h488pz7kgfv/4azyTKhdySq45LBD1bRiKO/7cc93f0eae3c9f64ba1b781c2a872be5/1password-logo-dark.svg
- Favicon: https://1password.com/favicon.ico
- Social card (og:image): https://images.ctfassets.net/2h488pz7kgfv/4JAm44Htcrinu0sTomaEGi/1f7be85af3138e1d38bb31fe5ad6425b/open-graph-1password-business.jpg

## UI Components

- buttonPrimary: background=transparent, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#1D1D21, textColor=#FFFFFF, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and tech-savvy individuals

## 1Password Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Behind the wheel at Oracle Red Bull Racing | 1Password**
  - Image: https://images.ctfassets.net/3091ajzcmzlr/6pdHeYYL1yYDvcxt8ONKZ8/bc2c092124f189caaaaa1dc85460fb80/1P_STW_Logo.webp
  - Source: https://1password.com/blog/behind-the-wheel-at-oracle-red-bull-racing
- **Blog | 1Password**
  - Image: https://images.ctfassets.net/3091ajzcmzlr/3ZEqXE5cceXDS1IRFrPG94/d8de4750a2c4b9228c6dad2bd543e443/Blog-Header_Post-Quantum_Security_1920x1080_01.webp
  - Source: https://1password.com/blog
- **Get to know 1Password for Linux | 1Password Support**
  - Image: https://i.1password.com/media/help-menu-linux-overview.png
  - Source: https://support.1password.com/getting-started-linux/
- **From dark to light and back again | 1Password**
  - Image: https://images.ctfassets.net/3091ajzcmzlr/42ZzPZb98N3VT1wxYmkGex/2dd6b61cfac9c697be35c9527b1eeb6d/_Users_andrewhill_Projects_blog.1password.com_content_posts_2018_dark-mode_light-dark.gif
  - Source: https://1password.com/blog/from-dark-to-light-and-back-again
- **Compliance and cyber insurance solution overview**
  - Image: https://i.vimeocdn.com/video/2042567478-a3c21fbce0583578240a9272282e84fa7117f64eaa687caa6c064885aa0b8d2a-d?f=webp
  - Source: https://1password.com/fr/solutions/cybersecurity-compliance
- **How to stay safe online as a journalist | 1Password**
  - Image: https://images.ctfassets.net/3091ajzcmzlr/4eJTE1PbobkSnglTE9XxXu/cd290a4fd7b52bb7371052033a8c59b5/_Users_andrewhill_Projects_blog.1password.com_content_posts_2022_guide-journalist-stay-safe-online_journalism1300px.png
  - Source: https://1password.com/blog/guide-journalist-stay-safe-online

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "agileSans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#145FE4",
    "secondary": "#1A285F",
    "accent": "#145FE4",
    "background": "#FFFFFF",
    "textPrimary": "#1D1D21",
    "link": "#CBB88E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "agileSans",
      "heading": "agileSans"
    },
    "fontStacks": {
      "heading": [
        "agileSans",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "agileSans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "64px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1D1D21",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.ctfassets.net/2h488pz7kgfv/4azyTKhdySq45LBD1bRiKO/7cc93f0eae3c9f64ba1b781c2a872be5/1password-logo-dark.svg",
    "favicon": "https://1password.com/favicon.ico",
    "ogImage": "https://images.ctfassets.net/2h488pz7kgfv/4JAm44Htcrinu0sTomaEGi/1f7be85af3138e1d38bb31fe5ad6425b/open-graph-1password-business.jpg",
    "logoHref": "/",
    "logoAlt": "1Password"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '1Password'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started free",
      "reasoning": "Button #0 ('Get started free') is the primary CTA due to its action-oriented text and prominent placement. It is designed to attract users to start using the service, which aligns with the primary goal of user acquisition."
    },
    "secondary": {
      "index": 1,
      "text": "Read Reddit's story",
      "reasoning": "Button #1 ('Read Reddit's story') serves as a secondary action, providing additional information and context. It has a different background color group, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and tech-savvy individuals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '1Password'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```