# 42 Brand Identity

A complete profile of **42**'s visual system — colors, typography, components, and personality — extracted from https://42technologies.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/42
- Machine-readable JSON: https://characterquilt.com/branding/42.json
- Per-page llms.txt: https://characterquilt.com/branding/42/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #93E8CA |
| Accent | #FFBFBF |
| Body Font | DM Sans |
| Heading Font | Poppins |

## Color Palette

- primary: #93E8CA
- secondary: #ACAEFF
- accent: #FFBFBF
- background: #FFFCF8
- textPrimary: #000000
- link: #FFBFBF

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://www.42technologies.com/images/logo.svg
- Favicon: https://www.42technologies.com/images/favicons/apple-touch-icon.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#767676, borderRadius=0px, shadow=none
- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFCF8, textColor=#000000, borderColor=#000000, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: retail decision makers

## 42 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Robert Woo - 42 Blog**
  - Image: https://blog.42technologies.com/content/images/size/w600/2024/09/v6.jpg
  - Source: https://blog.42technologies.com/author/robert/
- **The Key to Retail Growth Decision Making**
  - Image: https://blog.42technologies.com/content/images/2024/05/bookademo-2.jpeg
  - Source: https://blog.42technologies.com/the-key-to-retail-growth-decision-making/
- **42 Technologies - Clean Omnichannel Data - Ecommerce, Retail, Wholesale**
  - Image: https://blog.42technologies.com/content/images/2023/11/android-chrome-512x512.png
  - Source: https://blog.42technologies.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#93E8CA",
    "secondary": "#ACAEFF",
    "accent": "#FFBFBF",
    "background": "#FFFCF8",
    "textPrimary": "#000000",
    "link": "#FFBFBF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "56px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#767676",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFCF8",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.42technologies.com/images/logo.svg",
    "favicon": "https://www.42technologies.com/images/favicons/apple-touch-icon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "42 Technologies"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '42 Technologies'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join our retail reporting revolution",
      "reasoning": "Button #0 has a strong call-to-action text 'Join our retail reporting revolution' and uses a dark background color (#000000), which stands out prominently against the page's light background."
    },
    "secondary": {
      "index": 4,
      "text": "Log In",
      "reasoning": "Button #4 'Log In' uses a distinct background color (#FFFCF8) from the primary button, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "retail decision makers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '42 Technologies'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```