# 99dresses Brand Identity

A complete profile of **99dresses**'s visual system — colors, typography, components, and personality — extracted from http://99dresses.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/99dresses
- Machine-readable JSON: https://characterquilt.com/branding/99dresses.json
- Per-page llms.txt: https://characterquilt.com/branding/99dresses/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #8995A9 |
| Accent | #FFFF00 |
| Body Font | Source Sans Pro |
| Heading Font | Playfair Display |

## Color Palette

- primary: #8995A9
- secondary: #09757A
- accent: #FFFF00
- background: #000000
- textPrimary: #000000
- link: #FFFF00

## Typography

- primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro
- heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display

## Visual Assets

- Favicon: https://img1.wsimg.com/isteam/ip/static/pwa-app/logo-default.png/:/rs=w:57,h:57,m
- Social card (og:image): https://img1.wsimg.com/isteam/videos/uA41GmyyG8IMaxXdb

## UI Components

- input: background=transparent, textColor=#ABABAB, borderColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#8995A9, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: fashion-conscious individuals

## 99dresses Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **What Happened to 99dresses, Sydney's Virtual Closet?**
  - Image: https://cdn.prod.website-files.com/5fadb14c46b287ad224b60b9/6053590d2809055799d5a264_99dresses-min.webp
  - Source: https://www.failory.com/cemetery/99dresses
- **99Dresses: The $105k Fashion Failure Story**
  - Image: https://inspirepreneurmagazine.com/wp-content/uploads/2025/08/IMG-20250808-WA0012-1024x564.jpg
  - Source: https://inspirepreneurmagazine.com/business-bloopers/the-105k-fashion-dream-that-became-a-failure-nightmare-the-99dresses-failure-story/
- **The cheapest way to refresh your closet!**
  - Image: https://64.media.tumblr.com/5e7b35606043a0dd04496f9e47f0c188/tumblr_n46w3pcfiw1r9umo3o1_640.jpg
  - Source: https://99dresses.tumblr.com/
- **99dresses is a new startup for girls who want to trade closets - Digital  Trends**
  - Image: https://www.digitaltrends.com/wp-content/uploads/2012/03/Screen-shot-2012-03-29-at-8.52.11-AM.png
  - Source: https://www.digitaltrends.com/home/99dresses-is-a-new-startup-for-girls-who-want-to-trade-closets/
- **99Dresses: The $105k Fashion Failure Story**
  - Image: https://inspirepreneurmagazine.com/wp-content/uploads/2025/08/IMG-20250808-WA0012.jpg
  - Source: https://inspirepreneurmagazine.com/business-bloopers/the-105k-fashion-dream-that-became-a-failure-nightmare-the-99dresses-failure-story/
- **99dresses pitches to US market | ZDNET**
  - Image: https://www.zdnet.com/a/img/resize/d275f753a5196c978c5e535a7283738da792cb9a/2014/08/29/147b138f-2f44-11e4-9e6a-00505685119a/99dresses1.jpg?auto=webp&fit=crop&height=900&width=1200
  - Source: https://www.zdnet.com/article/99dresses-pitches-to-us-market/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    },
    {
      "family": "GD Sherpa",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#8995A9",
    "secondary": "#09757A",
    "accent": "#FFFF00",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FFFF00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans Pro",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display",
        "Georgia",
        "serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Source Sans Pro",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#ABABAB",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#8995A9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img1.wsimg.com/isteam/ip/static/pwa-app/logo-default.png/:/rs=w:57,h:57,m",
    "ogImage": "https://img1.wsimg.com/isteam/videos/uA41GmyyG8IMaxXdb"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The only candidate is invisible and tiny, which does not represent a suitable brand logo for '99 Dresses'.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is typically a strong call-to-action, encouraging users to begin their journey on the site. It is often used as a primary CTA due to its action-oriented text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "fashion-conscious individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The only candidate is invisible and tiny, which does not represent a suitable brand logo for '99 Dresses'.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```