# 99minutos Brand Identity

A complete profile of **99minutos**'s visual system — colors, typography, components, and personality — extracted from https://99minutos.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/99minutos
- Machine-readable JSON: https://characterquilt.com/branding/99minutos.json
- Per-page llms.txt: https://characterquilt.com/branding/99minutos/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9697AF |
| Accent | #84C340 |
| Body Font | Barlow |
| Heading Font | Barlow |

## Color Palette

- primary: #9697AF
- secondary: #84C340
- accent: #84C340
- background: #FCFCFC
- textPrimary: #1F263B
- link: #1F263B

## Typography

- primary: Barlow — https://fonts.google.com/specimen/Barlow
- heading: Barlow — https://fonts.google.com/specimen/Barlow

## Visual Assets

- Logo: https://cdn.prod.website-files.com/695ea0ff55e50a834d07fbe5/6978c192c4a7f59bfcd832f6_Logo-99m.avif
- Favicon: https://cdn.prod.website-files.com/695ea0ff55e50a834d07fbe5/6979faa1e5876aa8a2828e89_favicon.png

## UI Components

- buttonPrimary: background=#84C340, textColor=#FFFFFF, borderRadius=60px, shadow=none
- buttonSecondary: background=transparent, textColor=#1F263B, borderColor=#84C340, borderRadius=60px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking delivery solutions

## 99minutos Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Capacitación partner | hub-99**
  - Image: https://static.wixstatic.com/media/f00f4d_c6e53a02215c4ce789c58088f420006e~mv2.jpg/v1/fill/w_1920,h_1080,al_c,q_90/f00f4d_c6e53a02215c4ce789c58088f420006e~mv2.jpg
  - Source: https://lrm.99minutos.com/challenge-page/training-partners
- **99minutos - Punto99 y Centro de Reparto**
  - Image: https://www.99minutos.com/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fpic_principal_puntodereparto99.166e58cb.jpg&w=828&q=75
  - Source: https://www.99minutos.com/punto99-delivery-center/
- **Aviso de privacidad para proveedores | Next.js Blog Example with Markdown**
  - Image: https://legal.99minutos.com/assets/blog/dynamic-routing/cover.jpg
  - Source: https://legal.99minutos.com/legal/privacy-policy-vendors
- **99minutos - Punto99**
  - Image: https://99minutos.com/assets/images/products/punto99/pic_principal_punto99.png
  - Source: https://www.99minutos.com/punto99/
- **99minutos - Repartidores Freelance**
  - Image: https://www.99minutos.com/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fpic_formarParte.b0eeb43f.png&w=750&q=75
  - Source: https://www.99minutos.com/freelance/
- **99minutos - Aliados Estratégicos**
  - Image: https://www.99minutos.com/_next/static/media/pic_principal_aliadosestrategicos.3ceee473.jpg
  - Source: https://www.99minutos.com/strategic-allies/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Barlow",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9697AF",
    "secondary": "#84C340",
    "accent": "#84C340",
    "background": "#FCFCFC",
    "textPrimary": "#1F263B",
    "link": "#1F263B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Barlow",
      "heading": "Barlow"
    },
    "fontStacks": {
      "heading": [
        "Barlow",
        "sans-serif"
      ],
      "body": [
        "Barlow",
        "sans-serif"
      ],
      "paragraph": [
        "Barlow",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#84C340",
      "textColor": "#FFFFFF",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1F263B",
      "borderColor": "#84C340",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/695ea0ff55e50a834d07fbe5/6978c192c4a7f59bfcd832f6_Logo-99m.avif",
    "favicon": "https://cdn.prod.website-files.com/695ea0ff55e50a834d07fbe5/6979faa1e5876aa8a2828e89_favicon.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 9,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '99minutos'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Hablar con ventas",
      "reasoning": "Button #0 has a vibrant green background (#84C340), which is a strong indicator of a primary CTA. The text 'Hablar con ventas' is action-oriented, making it suitable as the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Ver más opiniones",
      "reasoning": "Button #1 has a transparent background with a green border, making it a suitable secondary button. It is visually distinct from the primary button and offers a less prominent action, 'Ver más opiniones'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking delivery solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '99minutos'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```