# 9gag Brand Identity

A complete profile of **9gag**'s visual system — colors, typography, components, and personality — extracted from http://9gag.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/9gag
- Machine-readable JSON: https://characterquilt.com/branding/9gag.json
- Per-page llms.txt: https://characterquilt.com/branding/9gag/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0099FF |
| Accent | #0077FF |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #0099FF
- secondary: #34C759
- accent: #0077FF
- background: #FFFFFF
- textPrimary: #000000
- link: #0077FF

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: https://9gag.com/s/fab0aa49/8fc477e2ebaa8c179d1650bbe03ff271e083cb76/static/dist/es8/web/img/sprite-logo.png
- Favicon: https://9gag.com/favicon.ico
- Social card (og:image): https://images-cdn.9gag.com/img/9gag-og.png

## UI Components

- buttonPrimary: background=#0077FF, textColor=#FFFFFF, borderRadius=20px, shadow=none
- buttonSecondary: background=#F4F4F4, textColor=#000000, borderRadius=20px, shadow=none

## Brand Personality

Tone: playful · Energy: high · Audience: young adults and meme enthusiasts

## 9gag Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fun Off**
  - Image: https://funoff.9gag.com/uploads/FunOff/works/a6fc62440c2103357b60a54ad108695f.jpg
  - Source: https://funoff.9gag.com/
- **a piece of writing, image, or other item of content published online,  typically on a blog or social media website or application." - 9GAG**
  - Image: https://img-9gag-fun.9cache.com/photo/ax71WXW_460s.jpg
  - Source: https://9gag.com/gag/ax71WXW
- **30+ Wednesday Memes, GIFs, Videos and more**
  - Image: https://miscmedia-9gag-fun.9cache.com/images/thumbnail-facebook/1660729667.2352_maBeGY_n.jpg
  - Source: https://9gag.com/tag/wednesday
- **Dont ride and text (credit Boli blog) - 9GAG**
  - Image: https://img-9gag-fun.9cache.com/photo/adBrezZ_460s.jpg
  - Source: https://9gag.com/gag/adBrezZ
- **Fun Off**
  - Image: https://funoff.9gag.com/uploads/images/c6afb4cc39e949b5117a6a8745666d97.jpg
  - Source: https://funoff.9gag.com/FunOff/login
- **10 Things you didn't know about Banana! You can find more fun, interesting  facts about food and vegetables on our blog! t - 9GAG**
  - Image: https://img-9gag-fun.9cache.com/photo/anBNj8o_460s.jpg
  - Source: https://9gag.com/gag/anBNj8o

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0099FF",
    "secondary": "#34C759",
    "accent": "#0077FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0077FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "Helvetica",
        "Geneva",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "Helvetica",
        "Geneva",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "Helvetica",
        "Geneva",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "20px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0077FF",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F4F4",
      "textColor": "#000000",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://9gag.com/s/fab0aa49/8fc477e2ebaa8c179d1650bbe03ff271e083cb76/static/dist/es8/web/img/sprite-logo.png",
    "favicon": "https://9gag.com/favicon.ico",
    "ogImage": "https://images-cdn.9gag.com/img/9gag-og.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 94,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '9GAG'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "Button #0 'Sign up' uses the vibrant brand color #0077FF, making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Log in",
      "reasoning": "Button #4 'Log in' has a different background color (#F4F4F4) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "young adults and meme enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '9GAG'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```