# A Thinking Ape Brand Identity

A complete profile of **A Thinking Ape**'s visual system — colors, typography, components, and personality — extracted from http://athinkingape.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/a-thinking-ape
- Machine-readable JSON: https://characterquilt.com/branding/a-thinking-ape.json
- Per-page llms.txt: https://characterquilt.com/branding/a-thinking-ape/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6F412C |
| Accent | #623A29 |
| Body Font | Chivo |
| Heading Font | Chivo |

## Color Palette

- primary: #6F412C
- secondary: #7A4933
- accent: #623A29
- background: #FFFFFF
- textPrimary: #000000
- link: #623A29

## Typography

- primary: Chivo — https://fonts.google.com/specimen/Chivo
- heading: Chivo — https://fonts.google.com/specimen/Chivo

## Visual Assets

- Logo: https://athinkingape.com/static/www/images/common/logo-landscape-white.svg
- Favicon: data:,
- Social card (og:image): http://athinkingape.com/static/www/images/hex/hex-kraken.png?v=2

## UI Components

- buttonPrimary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=7px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in gaming and technology careers

## A Thinking Ape Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Careers**
  - Image: https://i.ytimg.com/vi/o_G1XpJVVXo/maxresdefault.jpg
  - Source: https://www.athinkingape.com/careers/
- **Spotlight on A Thinking Ape - BC Tech Association**
  - Image: https://wearebctech.com/wp-content/uploads/2019/09/Spotlight-on-A-Thinking-Ape-team.jpg-copy.png
  - Source: https://wearebctech.com/spotlight-on-a-thinking-ape/
- **A Thinking Ape (@athinkingape) / Posts / X**
  - Image: https://pbs.twimg.com/profile_images/1122955849960267776/vK8O0B0M_400x400.png
  - Source: https://x.com/athinkingape

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Chivo",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6F412C",
    "secondary": "#7A4933",
    "accent": "#623A29",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#623A29"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Chivo",
      "heading": "Chivo"
    },
    "fontStacks": {
      "heading": [
        "Chivo",
        "sans-serif"
      ],
      "body": [
        "Chivo",
        "sans-serif"
      ],
      "paragraph": [
        "Chivo",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "52px",
      "body": "26px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://athinkingape.com/static/www/images/common/logo-landscape-white.svg",
    "favicon": "data:,",
    "ogImage": "http://athinkingape.com/static/www/images/hex/hex-kraken.png?v=2"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (UI icon). Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "See open jobs",
      "reasoning": "The button 'See open jobs' is likely the primary CTA due to its action-oriented text, which suggests a direct engagement with the company's offerings."
    },
    "secondary": {
      "index": 2,
      "text": "Read Our Story",
      "reasoning": "The button 'Read Our Story' serves as a secondary action, providing additional information about the company, which is less direct than the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in gaming and technology careers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```