# Able Brand Identity

A complete profile of **Able**'s visual system — colors, typography, components, and personality — extracted from https://ablejobs.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/able
- Machine-readable JSON: https://characterquilt.com/branding/able.json
- Per-page llms.txt: https://characterquilt.com/branding/able/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #79FFE1 |
| Accent | #79FFE1 |
| Body Font | sf pro text |
| Heading Font | sf pro text |

## Color Palette

- primary: #79FFE1
- accent: #79FFE1
- background: #FFFFFF
- textPrimary: #000000
- link: #79FFE1

## Typography

- primary: sf pro text — https://fonts.google.com/specimen/sf+pro+text
- heading: sf pro text — https://fonts.google.com/specimen/sf+pro+text

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Able Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **ABLE AD 1 – BABY ADVANCE INFANT FORMULA 400 GM – DawaaiWala**
  - Image: https://dawaaiwala.pk/wp-content/uploads/2024/03/AD-1.png
  - Source: https://dawaaiwala.pk/product/able-ad-1-baby-advance-infant-formula-400-gm/?srsltid=AfmBOor07B_Ne7LJa2bn678sHVxMskUWVMU2n9kYBJ4b0xvRWZBLzoEk
- **Report Manager - N-able**
  - Image: https://www.n-able.com/wp-content/uploads/2021/02/screen-summary-report-711x800.png
  - Source: https://www.n-able.com/features/report-manager
- **Ableedu Landing Page Template #112787 - TemplateMonster**
  - Image: https://s.tmimgcdn.com/scr/800x500/112700/ableedu-landing-page-template_112787-original.jpg
  - Source: https://www.templatemonster.com/landing-page-template/ableedu-landing-page-template-112787.html?srsltid=AfmBOooayR-IuBmd8oECjOZon4W-tFZYHJeKs4xokeYM9YPbSDCz65KN
- **Disability and Advertising - ABILITY Magazine**
  - Image: https://media.abilitymagazine.com/wp-content/uploads/2023/10/05231922/1.jpg
  - Source: https://abilitymagazine.com/disability-and-advertising/
- **Annual Reports - Able SC**
  - Image: https://www.able-sc.org/wp-content/uploads/2024/10/annual-report-2022-23-240x300.jpg
  - Source: https://www.able-sc.org/about-us/annual-reports/
- **LightAble | Next js & Admin Dashboard**
  - Image: https://light-able-react-light.vercel.app/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fpreview-page-landing.52ddcb5e.jpg&w=1080&q=75
  - Source: https://light-able-react-light.vercel.app/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "sf pro text",
      "count": 5
    },
    {
      "family": "sf pro icons",
      "count": 5
    },
    {
      "family": "helvetica neue",
      "count": 5
    },
    {
      "family": "helvetica",
      "count": 5
    },
    {
      "family": "arial",
      "count": 5
    },
    {
      "family": "sans-serif",
      "count": 5
    }
  ],
  "colors": {
    "primary": "#79FFE1",
    "accent": "#79FFE1",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#79FFE1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "sf pro text",
      "heading": "sf pro text"
    },
    "fontStacks": {
      "body": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "heading": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "25.6px",
      "h2": "25.6px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```