# Abnormal AI Brand Identity

A complete profile of **Abnormal AI**'s visual system — colors, typography, components, and personality — extracted from https://abnormal.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/abnormal-ai
- Machine-readable JSON: https://characterquilt.com/branding/abnormal-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/abnormal-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #51D5C8 |
| Accent | #51D5C8 |
| Body Font | TWK Everett |
| Heading Font | TWK Everett |

## Color Palette

- primary: #51D5C8
- secondary: #6863F2
- accent: #51D5C8
- background: #111111
- textPrimary: #111111
- link: #483698

## Typography

- primary: TWK Everett — https://fonts.google.com/specimen/TWK+Everett
- heading: TWK Everett — https://fonts.google.com/specimen/TWK+Everett

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20167%2029%22%20width%3D%22167%22%20height%3D%2229%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M19.4337%200L28.5687%2028.5883H23.4298L14.285%200H19.4337ZM0%2028.5883H5.14015L14.285%200H9.13262L0%2028.5883ZM50.1269%2018.2281C50.1269%2024.0276%2047.0623%2029%2041.4313%2029C38.285%2029%2035.8834%2027.0941%2034.8895%2024.2353H34.7675V28.5883H30.3354V0H34.765V12.1806H34.8871C35.8809%209.32174%2038.2825%207.45739%2041.4289%207.45739C46.9378%207.4525%2050.1269%2012.4274%2050.1269%2018.2281ZM45.3652%2018.2281C45.3652%2013.7945%2043.419%2010.8122%2039.9821%2010.8122C36.5048%2010.8122%2034.6002%2013.7945%2034.6002%2018.2281C34.6002%2022.619%2036.5048%2025.6439%2039.9821%2025.6439C43.419%2025.6439%2045.3652%2022.619%2045.3652%2018.2281ZM62.9565%207.4525C59.9334%207.4525%2057.7809%209.02608%2056.9116%2011.9264H56.8286V7.87033H52.4393V28.5883H56.9568V16.156C56.9568%2012.7597%2058.3242%2010.8538%2061.0982%2010.8538C63.8722%2010.8538%2065.2384%2012.5935%2065.2384%2016.4468V28.5883H69.7559V15.12C69.7461%2010.563%2067.5106%207.4525%2062.9565%207.4525ZM92.314%2018.2244C92.314%2023.8175%2088.4643%2028.9963%2082.1704%2028.9963C75.8765%2028.9963%2072.0268%2023.8236%2072.0268%2018.2281C72.0268%2012.6326%2075.8777%207.4525%2082.1704%207.4525C88.4631%207.4525%2092.314%2012.635%2092.314%2018.2281V18.2244ZM87.595%2018.2244C87.595%2013.7908%2085.6488%2010.8086%2082.1704%2010.8086C78.7335%2010.8086%2076.7885%2013.7908%2076.7885%2018.2244C76.7885%2022.6153%2078.7335%2025.6403%2082.1704%2025.6403C85.6488%2025.6439%2087.595%2022.619%2087.595%2018.2281V18.2244ZM130.52%207.4525C127.456%207.4525%20125.345%209.02608%20124.434%2011.9264H124.351C123.524%209.19223%20121.37%207.4525%20117.974%207.4525C114.994%207.4525%20113.048%209.02608%20112.179%2011.9264H112.096V7.87033H107.7V28.5883H112.218V16.156C112.218%2012.7597%20113.459%2010.8538%20116.275%2010.8538C118.961%2010.8538%20120.291%2012.5935%20120.291%2016.4468V28.5883H124.808V16.156C124.808%2012.7597%20126.008%2010.8538%20128.824%2010.8538C131.556%2010.8538%20132.841%2012.5935%20132.841%2016.4468V28.5883H137.358V15.12C137.352%2010.563%20135.116%207.4525%20130.52%207.4525ZM154.993%207.86667H159.423V28.5883H154.993V24.2353H154.871C153.877%2027.0941%20151.476%2029%20148.329%2029C142.698%2029%20139.635%2024.0276%20139.635%2018.2281C139.635%2012.4286%20142.825%207.4525%20148.327%207.4525C151.473%207.4525%20153.875%209.31684%20154.869%2012.1757H154.991L154.993%207.86667ZM155.157%2018.2281C155.157%2013.7945%20153.081%2010.8122%20149.732%2010.8122C146.383%2010.8122%20144.392%2013.7945%20144.392%2018.2281C144.392%2022.619%20146.42%2025.6439%20149.732%2025.6439C153.089%2025.6439%20155.157%2022.619%20155.157%2018.2281ZM162.483%200V28.5883H167V0H162.483ZM94.5983%2028.5883H99.1158V11.2276H105.277V7.87155H94.5983V28.5883Z%22%20fill%3D%22currentColor%22%20class%3D%22transition-colors%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://abnormal.ai/apple-touch-icon-57x57.png
- Social card (og:image): https://images.abnormalsecurity.com/production/images/L_Abnormal-homepage_Opengraph.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1740090372&s=5d61b4c2e242be3ca70dfe1d54859b11

## UI Components

- buttonPrimary: background=#51D5C8, textColor=#111111, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking email security solutions

## Abnormal AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **2022 FBI IC3 Report: $2.7 Billion Lost Due to BEC | Abnormal AI**
  - Image: https://images.abnormalsecurity.com/production/images/blog/B-2022-FBI-IC3-Report-Blog.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1678721181&s=2afaa16f6fc2bab7b8e8a2a954f1f861
  - Source: https://abnormal.ai/blog/2022-fbi-ic3-report
- **Customer Love: Hear From Abnormal Users | Abnormal AI**
  - Image: https://img.plasmic.app/img-optimizer/v1/img/339f8f8a5890210f60b85cda633d5add.png
  - Source: https://abnormal.ai/customers/customer-love
- **Dr. Eric Cole on Mitigating Cybersecurity Risks | Abnormal AI**
  - Image: https://images.abnormalsecurity.com/production/images/blog/B-Eric-Cole-Webinar-Recap-Blog.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1678064706&s=f40426d747306c314d88a7452aaa49c0
  - Source: https://abnormal.ai/blog/mitigating-risk-of-cyberattacks-recap-dr-eric-cole
- **Secondary Personas & Lookalike Domains in 3rd Party… | Abnormal AI**
  - Image: https://images.abnormalsecurity.com/production/images/blog/B-Firebrick-Ostrich-Blog.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1675197127&s=eba74e56e149096b21da0db90b1d0fd2
  - Source: https://abnormal.ai/blog/firebrick-ostrich-third-party-reconnaissance-attacks
- **Abnormal Partner Opportunities | Abnormal AI**
  - Image: https://img.plasmic.app/img-optimizer/v1/img/939db97d87180fc06258dc04cf123a2f.png
  - Source: https://abnormal.ai/partners
- **Nonprofits Face a Rising Wave of Email Attacks | Abnormal AI**
  - Image: https://images.abnormalsecurity.com/production/images/blog/B-Nonprofit-Attack-Trends-Blog.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1741126814&s=c51e68a8fd85e5213157716ed40d0ad3
  - Source: https://abnormal.ai/blog/nonprofit-sector-email-attack-trends

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TWK Everett",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#51D5C8",
    "secondary": "#6863F2",
    "accent": "#51D5C8",
    "background": "#111111",
    "textPrimary": "#111111",
    "link": "#483698"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TWK Everett",
      "heading": "TWK Everett"
    },
    "fontStacks": {
      "heading": [
        "TWK Everett",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "TWK Everett",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "TWK Everett",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#51D5C8",
      "textColor": "#111111",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20167%2029%22%20width%3D%22167%22%20height%3D%2229%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M19.4337%200L28.5687%2028.5883H23.4298L14.285%200H19.4337ZM0%2028.5883H5.14015L14.285%200H9.13262L0%2028.5883ZM50.1269%2018.2281C50.1269%2024.0276%2047.0623%2029%2041.4313%2029C38.285%2029%2035.8834%2027.0941%2034.8895%2024.2353H34.7675V28.5883H30.3354V0H34.765V12.1806H34.8871C35.8809%209.32174%2038.2825%207.45739%2041.4289%207.45739C46.9378%207.4525%2050.1269%2012.4274%2050.1269%2018.2281ZM45.3652%2018.2281C45.3652%2013.7945%2043.419%2010.8122%2039.9821%2010.8122C36.5048%2010.8122%2034.6002%2013.7945%2034.6002%2018.2281C34.6002%2022.619%2036.5048%2025.6439%2039.9821%2025.6439C43.419%2025.6439%2045.3652%2022.619%2045.3652%2018.2281ZM62.9565%207.4525C59.9334%207.4525%2057.7809%209.02608%2056.9116%2011.9264H56.8286V7.87033H52.4393V28.5883H56.9568V16.156C56.9568%2012.7597%2058.3242%2010.8538%2061.0982%2010.8538C63.8722%2010.8538%2065.2384%2012.5935%2065.2384%2016.4468V28.5883H69.7559V15.12C69.7461%2010.563%2067.5106%207.4525%2062.9565%207.4525ZM92.314%2018.2244C92.314%2023.8175%2088.4643%2028.9963%2082.1704%2028.9963C75.8765%2028.9963%2072.0268%2023.8236%2072.0268%2018.2281C72.0268%2012.6326%2075.8777%207.4525%2082.1704%207.4525C88.4631%207.4525%2092.314%2012.635%2092.314%2018.2281V18.2244ZM87.595%2018.2244C87.595%2013.7908%2085.6488%2010.8086%2082.1704%2010.8086C78.7335%2010.8086%2076.7885%2013.7908%2076.7885%2018.2244C76.7885%2022.6153%2078.7335%2025.6403%2082.1704%2025.6403C85.6488%2025.6439%2087.595%2022.619%2087.595%2018.2281V18.2244ZM130.52%207.4525C127.456%207.4525%20125.345%209.02608%20124.434%2011.9264H124.351C123.524%209.19223%20121.37%207.4525%20117.974%207.4525C114.994%207.4525%20113.048%209.02608%20112.179%2011.9264H112.096V7.87033H107.7V28.5883H112.218V16.156C112.218%2012.7597%20113.459%2010.8538%20116.275%2010.8538C118.961%2010.8538%20120.291%2012.5935%20120.291%2016.4468V28.5883H124.808V16.156C124.808%2012.7597%20126.008%2010.8538%20128.824%2010.8538C131.556%2010.8538%20132.841%2012.5935%20132.841%2016.4468V28.5883H137.358V15.12C137.352%2010.563%20135.116%207.4525%20130.52%207.4525ZM154.993%207.86667H159.423V28.5883H154.993V24.2353H154.871C153.877%2027.0941%20151.476%2029%20148.329%2029C142.698%2029%20139.635%2024.0276%20139.635%2018.2281C139.635%2012.4286%20142.825%207.4525%20148.327%207.4525C151.473%207.4525%20153.875%209.31684%20154.869%2012.1757H154.991L154.993%207.86667ZM155.157%2018.2281C155.157%2013.7945%20153.081%2010.8122%20149.732%2010.8122C146.383%2010.8122%20144.392%2013.7945%20144.392%2018.2281C144.392%2022.619%20146.42%2025.6439%20149.732%2025.6439C153.089%2025.6439%20155.157%2022.619%20155.157%2018.2281ZM162.483%200V28.5883H167V0H162.483ZM94.5983%2028.5883H99.1158V11.2276H105.277V7.87155H94.5983V28.5883Z%22%20fill%3D%22currentColor%22%20class%3D%22transition-colors%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://abnormal.ai/apple-touch-icon-57x57.png",
    "ogImage": "https://images.abnormalsecurity.com/production/images/L_Abnormal-homepage_Opengraph.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1740090372&s=5d61b4c2e242be3ca70dfe1d54859b11",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Abnormal AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "See a Demo",
      "reasoning": "The button 'See a Demo' uses the vibrant brand color #51D5C8, which is a strong indicator of a primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking email security solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Abnormal AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```