# Abstra Brand Identity

A complete profile of **Abstra**'s visual system — colors, typography, components, and personality — extracted from https://abstra.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/abstra
- Machine-readable JSON: https://characterquilt.com/branding/abstra.json
- Per-page llms.txt: https://characterquilt.com/branding/abstra/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D14056 |
| Accent | #EA576A |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #D14056
- secondary: #EA576A
- accent: #EA576A
- background: #FFFFFF
- textPrimary: #020817
- link: #020817

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Logo: https://www.abstra.io/abstra-logo.svg
- Favicon: https://www.abstra.io/icons/favicon.ico
- Social card (og:image): /open-graph.png

## UI Components

- buttonPrimary: background=#EA576A, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#EA576A, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: finance professionals

## Abstra Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Nossas Integrações**
  - Image: https://assets.abstra.cloud/connectors/logos/quickbooks.png
  - Source: https://www.abstra.io/pt/integracoes
- **Welcome to Abstra | Abstra Docs**
  - Image: https://www.abstra.io/docs/assets/images/editor_overview-bb83cc372d71300a8fd8c0df5005ff05.png
  - Source: https://www.abstra.io/docs/
- **Abstra – AI-Powered Finance Automation Platform**
  - Image: https://assets.abstra.cloud/connectors/logos/abstra.png
  - Source: https://www.abstra.io/
- **Nossas Integrações**
  - Image: https://assets.abstra.cloud/connectors/logos/slack.png
  - Source: https://www.abstra.io/pt/integracoes
- **Take a Product Tour | Abstra**
  - Image: https://assets.abstra.cloud/connectors/logos/paypal.png
  - Source: https://www.abstra.io/en/product-tour
- **Automatize seus processos com Abstra + Jira**
  - Image: https://assets.abstra.cloud/connectors/logos/nota-barueri.png
  - Source: https://www.abstra.io/pt/integracoes/jira-oauth

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 103
    },
    {
      "family": "system-ui",
      "count": 103
    },
    {
      "family": "sans-serif",
      "count": 103
    },
    {
      "family": "Apple Color Emoji",
      "count": 103
    },
    {
      "family": "Segoe UI Emoji",
      "count": 103
    },
    {
      "family": "Segoe UI Symbol",
      "count": 103
    },
    {
      "family": "Noto Color Emoji",
      "count": 103
    }
  ],
  "colors": {
    "primary": "#D14056",
    "secondary": "#EA576A",
    "accent": "#EA576A",
    "background": "#FFFFFF",
    "textPrimary": "#020817",
    "link": "#020817"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EA576A",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#EA576A",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.abstra.io/abstra-logo.svg",
    "favicon": "https://www.abstra.io/icons/favicon.ico",
    "ogImage": "/open-graph.png",
    "logoHref": "/en/",
    "logoAlt": "Abstra"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Abstra', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Talk to an Expert",
      "reasoning": "Button #1 'Talk to an Expert' uses a vibrant brand color (#EA576A) and is action-oriented, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Talk to an Expert",
      "reasoning": "Button #4 'Talk to an Expert' has a different background color (#FFFFFF) and serves as a secondary option with a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "finance professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Abstra', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```