# AccessOwl Brand Identity A complete profile of **AccessOwl**'s visual system — colors, typography, components, and personality — extracted from https://www.accessowl.io/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/accessowl - Machine-readable JSON: https://characterquilt.com/branding/accessowl.json - Per-page llms.txt: https://characterquilt.com/branding/accessowl/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #3023D3 | | Body Font | Roboto | | Heading Font | Cabinet Grotesk | ## Color Palette - primary: #0000EE - secondary: #3023D3 - accent: #3023D3 - background: #FCFDFF - textPrimary: #0F1B2B - link: #0F1B2B ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Cabinet Grotesk — https://fonts.google.com/specimen/Cabinet+Grotesk ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20200%20150%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%20200%20150%22%20id%3D%22svg1412021083_954%22%3E%3Cpath%20d%3D%22M174.11%2042.8V5.53L142%2024.06a122.1%20122.1%200%200%200-40-6.56%20122.08%20122.08%200%200%200-40.1%206.59L29.76%205.53v37.35h.08C18.63%2053.34%2012%2066.38%2012%2080.5c0%2023%2018.49%2042%2044%2042%2017.5%200%2026.5-11%2026.5-11l19.51%2032%2019.51-32s9%2011%2026.5%2011c25.5%200%2044-19%2044-42-.02-14.14-6.68-27.19-17.91-37.7zM54.49%20112c-18.76%200-34-14.89-34-33.26s15.21-33.26%2034-33.26%2034%2014.89%2034%2033.26S73.25%20112%2054.49%20112zm95%200c-18.76%200-34-14.89-34-33.26s15.21-33.26%2034-33.26%2034%2014.89%2034%2033.26-15.24%2033.26-34%2033.26z%22%2F%3E%3Cg%20transform%3D%22translate(125%2054.25)%22%3E%3Ccircle%20cx%3D%2224.5%22%20cy%3D%2224.5%22%20r%3D%2224.5%22%20class%3D%22logo_eyeball%20logo_right%22%2F%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20transform%3D%22translate(23%201.5)%22%20r%3D%2211%22%20fill%3D%22%23fff%22%20class%3D%22logo_pupil%20logo_right%22%2F%3E%3C%2Fg%3E%3Cg%20transform%3D%22translate(30%2054.25)%22%3E%3Ccircle%20cx%3D%2224.5%22%20cy%3D%2224.5%22%20r%3D%2224.5%22%20class%3D%22logo_eyeball%20logo_left%22%2F%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20transform%3D%22translate(23%201.5)%22%20r%3D%2211%22%20fill%3D%22%23fff%22%20class%3D%22logo_pupil%20logo_left%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E%3C%2Fsvg%3E - Favicon: https://framerusercontent.com/images/ksObqUYFjfoj85okexNdfaj3Y4o.svg - Social card (og:image): https://framerusercontent.com/assets/y7mJLCodeHKUq6L9He90sqf8Tk.png ## UI Components - buttonPrimary: background=#3023D3, textColor=#FFFFFF, borderRadius=6px, shadow=none - buttonSecondary: background=#E5EFFA, textColor=#0000EE, borderRadius=6px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals ## AccessOwl Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **What Is - AccessOwl Blog** - Image: https://framerusercontent.com/images/U3Uq7GveQ5I49FVfUVltl3iXOo.png?width=1442&height=802 - Source: https://www.accessowl.io/blog/tags/mfa/ - **Welcome · AccessOwl** - Image: https://app.accessowl.io/images/login-office-72742c2e91eb0159f6b65c8eefc13602.jpeg?vsn=d - Source: https://app.accessowl.io/ - **What Is - AccessOwl Blog** - Image: https://framerusercontent.com/images/GseMpsNhWgfCyEmURQrRQhEc8.png?width=1442&height=802 - Source: https://www.accessowl.io/blog/tags/mfa/ - **What Is - AccessOwl Blog** - Image: https://framerusercontent.com/images/tbMjQ9UL0E4REh5Qge0QZdOyl8.png?width=1442&height=802 - Source: https://www.accessowl.io/blog/tags/mfa/ - **What Is - AccessOwl Blog** - Image: https://framerusercontent.com/images/LUGKT1WoPcrXUA6JE2QcKMNGafg.png?width=1442&height=802 - Source: https://www.accessowl.io/blog/tags/mfa/ - **What Is - AccessOwl Blog** - Image: https://framerusercontent.com/images/ZTehRpWjUsDvEognFcaMH4Ja3S0.png?width=1442&height=802 - Source: https://www.accessowl.io/blog/tags/mfa/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Cabinet Grotesk", "role": "heading" }, { "family": "Open Sans", "role": "unknown" } ], "colors": { "primary": "#0000EE", "secondary": "#3023D3", "accent": "#3023D3", "background": "#FCFDFF", "textPrimary": "#0F1B2B", "link": "#0F1B2B" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Cabinet Grotesk" }, "fontStacks": { "heading": [ "Cabinet Grotesk", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "53px", "h2": "40px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#3023D3", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#E5EFFA", "textColor": "#0000EE", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20200%20150%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%20200%20150%22%20id%3D%22svg1412021083_954%22%3E%3Cpath%20d%3D%22M174.11%2042.8V5.53L142%2024.06a122.1%20122.1%200%200%200-40-6.56%20122.08%20122.08%200%200%200-40.1%206.59L29.76%205.53v37.35h.08C18.63%2053.34%2012%2066.38%2012%2080.5c0%2023%2018.49%2042%2044%2042%2017.5%200%2026.5-11%2026.5-11l19.51%2032%2019.51-32s9%2011%2026.5%2011c25.5%200%2044-19%2044-42-.02-14.14-6.68-27.19-17.91-37.7zM54.49%20112c-18.76%200-34-14.89-34-33.26s15.21-33.26%2034-33.26%2034%2014.89%2034%2033.26S73.25%20112%2054.49%20112zm95%200c-18.76%200-34-14.89-34-33.26s15.21-33.26%2034-33.26%2034%2014.89%2034%2033.26-15.24%2033.26-34%2033.26z%22%2F%3E%3Cg%20transform%3D%22translate(125%2054.25)%22%3E%3Ccircle%20cx%3D%2224.5%22%20cy%3D%2224.5%22%20r%3D%2224.5%22%20class%3D%22logo_eyeball%20logo_right%22%2F%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20transform%3D%22translate(23%201.5)%22%20r%3D%2211%22%20fill%3D%22%23fff%22%20class%3D%22logo_pupil%20logo_right%22%2F%3E%3C%2Fg%3E%3Cg%20transform%3D%22translate(30%2054.25)%22%3E%3Ccircle%20cx%3D%2224.5%22%20cy%3D%2224.5%22%20r%3D%2224.5%22%20class%3D%22logo_eyeball%20logo_left%22%2F%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20transform%3D%22translate(23%201.5)%22%20r%3D%2211%22%20fill%3D%22%23fff%22%20class%3D%22logo_pupil%20logo_left%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E%3C%2Fsvg%3E", "favicon": "https://framerusercontent.com/images/ksObqUYFjfoj85okexNdfaj3Y4o.svg", "ogImage": "https://framerusercontent.com/assets/y7mJLCodeHKUq6L9He90sqf8Tk.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 11, "reasoning": "Selected #11 because it is visible, located in the header, links to the homepage, and matches the brand name 'AccessOwl'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a demo", "reasoning": "Button #0 'Book a demo' uses a vibrant brand color (#3023D3) and is action-oriented, making it the primary CTA." }, "secondary": { "index": 1, "text": "Free Shadow IT Scan", "reasoning": "Button #1 'Free Shadow IT Scan' has a different background color (#E5EFFA) and offers a secondary action, making it suitable as the secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 11, "selectedLogoReasoning": "Selected #11 because it is visible, located in the header, links to the homepage, and matches the brand name 'AccessOwl'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```