# AccioJob Brand Identity

A complete profile of **AccioJob**'s visual system — colors, typography, components, and personality — extracted from http://www.acciojob.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/acciojob
- Machine-readable JSON: https://characterquilt.com/branding/acciojob.json
- Per-page llms.txt: https://characterquilt.com/branding/acciojob/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #012555 |
| Accent | #2F80ED |
| Body Font | Satoshi |
| Heading Font | Inter |

## Color Palette

- primary: #012555
- accent: #2F80ED
- background: #FFFFFF
- textPrimary: #2F80ED
- link: #2F80ED

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://acciojob.com/src/Navbar/logo.svg
- Social card (og:image): https://d2ufls9ug2ki79.cloudfront.net/open-file-collection/da01bfbf-d045-4d67-bb05-f2be500a1824_1.png

## UI Components

- buttonPrimary: background=#2F80ED, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#EFF6FF, textColor=#1C4D8E, borderRadius=12px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 2px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: students and job seekers

## AccioJob Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AccioJob Placement Records | See Our Hiring Partners**
  - Image: https://d2ufls9ug2ki79.cloudfront.net/uploaded/1776758546426-hackathon-1.webp
  - Source: https://placement.acciojob.com/about-us/
- **AccioJob - Best Tech Courses with Placement Support**
  - Image: https://tribe.acciojob.com/static/LandingV2/why-acciojob/learning/mobile/0.webp
  - Source: https://tribe.acciojob.com/
- **Offline Data Analyst Course in Chennai | Placement Support**
  - Image: https://acciojob.com/_next/static/media/certificate.52a3ab8b.webp
  - Source: https://acciojob.com/data-analyst-course-chennai-offline
- **Free Tech Hiring Drives & Verified Jobs | AccioJob**
  - Image: https://d2ufls9ug2ki79.cloudfront.net/uploaded/1770097499709-direct-placements-dashboard-preview.webp
  - Source: https://acciojob.com/jobs
- **Free Tech Hiring Drives & Verified Jobs | AccioJob**
  - Image: https://d2ufls9ug2ki79.cloudfront.net/uploaded/1770097282023-jobs-page-hero-background.webp
  - Source: https://acciojob.com/jobs
- **AccioJob - Best Tech Courses with Placement Support**
  - Image: https://d2ufls9ug2ki79.cloudfront.net/uploaded/1775754584385-acciojob-center.webp
  - Source: https://acciojob.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#012555",
    "accent": "#2F80ED",
    "background": "#FFFFFF",
    "textPrimary": "#2F80ED",
    "link": "#2F80ED"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "sans-serif"
      ],
      "body": [
        "Satoshi",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2F80ED",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EFF6FF",
      "textColor": "#1C4D8E",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 2px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px"
    }
  },
  "images": {
    "logo": "https://acciojob.com/src/Navbar/logo.svg",
    "favicon": null,
    "ogImage": "https://d2ufls9ug2ki79.cloudfront.net/open-file-collection/da01bfbf-d045-4d67-bb05-f2be500a1824_1.png",
    "logoAlt": "AccioJob Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 42,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'AccioJob' in the alt text, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "View All Courses",
      "reasoning": "Button #5 ('View All Courses') uses the vibrant brand color #2F80ED, which is consistent with the site's primary color scheme and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 9,
      "text": "Download Brochure",
      "reasoning": "Button #3 ('Download Brochure') has a different background color (#EFF6FF) and serves as a secondary action, providing additional information without the primary CTA's urgency."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "students and job seekers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'AccioJob' in the alt text, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```