# Activepieces Brand Identity

A complete profile of **Activepieces**'s visual system — colors, typography, components, and personality — extracted from https://www.activepieces.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/activepieces
- Machine-readable JSON: https://characterquilt.com/branding/activepieces.json
- Per-page llms.txt: https://characterquilt.com/branding/activepieces/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #312B60 |
| Accent | #2563EB |
| Body Font | Sentient |
| Heading Font | Sentient |

## Color Palette

- primary: #312B60
- secondary: #3B82F6
- accent: #2563EB
- background: #FFFFFF
- textPrimary: #000000
- link: #111827

## Typography

- primary: Sentient — https://fonts.google.com/specimen/Sentient
- heading: Sentient — https://fonts.google.com/specimen/Sentient

## Visual Assets

- Logo: https://www.activepieces.com/images/activepieces-logo-h.svg
- Favicon: https://www.activepieces.com/logo.svg
- Social card (og:image): https://www.activepieces.com/meta1.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#D1D5DB, borderRadius=8px, shadow=none
- buttonPrimary: background=#2563EB, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#312B60, borderRadius=9999px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy teams and businesses looking for automation solutions

## Activepieces Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Mixpanel · Activepieces**
  - Image: https://cdn.activepieces.com/pieces/mixpanel.png
  - Source: https://www.activepieces.com/pieces/mixpanel
- **Guide To Share New Wordpress Blogs to Your Facebook Page Automatically ·  Activepieces**
  - Image: https://content.activepieces.com/uploads/thumbnail_38587ca540.webp
  - Source: https://www.activepieces.com/blog/automate-sharing-wordpress-blogs-to-facebook-page
- **Activepieces**
  - Image: https://cdn.activepieces.com/assets/auth-bg.webp
  - Source: https://cloud.activepieces.com/sign-in
- **Automate Blog Writing with AI: A Step by Step Guide using OpenAI ·  Activepieces**
  - Image: https://content.activepieces.com/uploads/1_161dcd3df7.webp
  - Source: https://www.activepieces.com/blog/automate-blog-writing-with-ai-a-step-by-step-guide-using-openai
- **Google Slides · Activepieces**
  - Image: https://cdn.activepieces.com/pieces/google-slides.png
  - Source: https://www.activepieces.com/pieces/google-slides
- **What Is Content Automation? A Simple Guide for Marketers · Activepieces**
  - Image: https://content.activepieces.com/uploads/image1_a8831af5e9.jpg
  - Source: https://www.activepieces.com/blog/what-is-content-automation

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sentient",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#312B60",
    "secondary": "#3B82F6",
    "accent": "#2563EB",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sentient",
      "heading": "Sentient"
    },
    "fontStacks": {
      "heading": [
        "Sentient",
        "serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "18px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#D1D5DB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2563EB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#312B60",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://www.activepieces.com/images/activepieces-logo-h.svg",
    "favicon": "https://www.activepieces.com/logo.svg",
    "ogImage": "https://www.activepieces.com/meta1.png",
    "logoHref": "/",
    "logoAlt": "Activepieces Home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Activepieces'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Accept all",
      "reasoning": "Button #7 has a vibrant blue background (#2563EB) and action-oriented text 'Accept all', making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Start free",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and text 'Start free', which complements the primary CTA by offering a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy teams and businesses looking for automation solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Activepieces'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```