# Acunote Brand Identity

A complete profile of **Acunote**'s visual system — colors, typography, components, and personality — extracted from http://acunote.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/acunote
- Machine-readable JSON: https://characterquilt.com/branding/acunote.json
- Per-page llms.txt: https://characterquilt.com/branding/acunote/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #2D4459 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #0000EE
- secondary: #B2C3D4
- accent: #2D4459
- background: #F3F6F9
- textPrimary: #2D4459
- link: #2D4459

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: https://asset0.acunote.com/images/acunote/acunote-logo.png?1777056852
- Favicon: https://asset0.acunote.com/favicon.ico?1777056852

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Acunote Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Introduction Screencast - Acunote**
  - Image: https://i.ytimg.com/vi/YDQsnzTmUJQ/maxresdefault.jpg
  - Source: https://www.acunote.com/screencast
- **Make Your Ruby/Rails App Fast: Performance And Memory Profiling Using  ruby-prof and KCachegrind - Acunote Blog**
  - Image: https://www.acunote.com/images/blog/2008-02-kcachegrind.png
  - Source: https://www.acunote.com/blog/2008/02/make-your-ruby-rails-applications-fast-performance-and-memory-profiling.html
- **GitHub Integration - Acunote Blog**
  - Image: https://www.acunote.com/images/help_github_integration.png
  - Source: https://www.acunote.com/blog/2011/02/github-integration.html
- **Moving and Copying Tasks Between Projects - Acunote Blog**
  - Image: https://www.acunote.com/images/help_move_to_another_project.png
  - Source: https://www.acunote.com/blog/2011/02/moving-and-copying-tasks-between-projects.html
- **New Feature: News Feed - Acunote Blog**
  - Image: https://www.acunote.com/images/blog/2008-10-notification_settings.png
  - Source: https://www.acunote.com/blog/2008/10/new-feature-news-feed.html
- **The future of Rails is Ruby 1.9 - real performance of 1.8, JRuby and 1.9  compared - Acunote Blog**
  - Image: https://www.acunote.com/images/blog/2009-05-turtle.png
  - Source: https://www.acunote.com/blog/2009/05/future-of-rails-ruby-1-9.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Google Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#B2C3D4",
    "accent": "#2D4459",
    "background": "#F3F6F9",
    "textPrimary": "#2D4459",
    "link": "#2D4459"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "39px",
      "h2": "34px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://asset0.acunote.com/images/acunote/acunote-logo.png?1777056852",
    "favicon": "https://asset0.acunote.com/favicon.ico?1777056852",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Acunote Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text matches the brand name 'Acunote', making it the most appropriate choice.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.5,
    "colors": 0.9,
    "overall": 0.7
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text matches the brand name 'Acunote', making it the most appropriate choice.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": true
    }
  }
}
```