# Adaline Brand Identity

A complete profile of **Adaline**'s visual system — colors, typography, components, and personality — extracted from https://www.adaline.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/adaline
- Machine-readable JSON: https://characterquilt.com/branding/adaline.json
- Per-page llms.txt: https://characterquilt.com/branding/adaline/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #0A1D08 |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #000000
- accent: #0A1D08
- background: #FBFDF6
- textPrimary: #0A1D08
- link: #0A1D08

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Adaline Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Adaline**
  - Image: https://www.adaline.ai/images/hero-product-shot.png
  - Source: https://www.adaline.ai/
- **How Product Leaders Can Use GenAI Tools for Faster Prototyping**
  - Image: https://substackcdn.com/image/fetch/$s_!7-ZL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31a44ca6-92cc-442e-98e8-6f67d188a73c_556x700.png
  - Source: https://labs.adaline.ai/p/genai-tools
- **What Are Agentic LLMs? Use Cases, Risks, and How They Work**
  - Image: https://substackcdn.com/image/fetch/$s_!YZqd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F72ac77bf-c8c6-4534-b7d0-64cfe7e83bc6_4630x2595.jpeg
  - Source: https://labs.adaline.ai/p/what-are-agentic-llms-a-comprehensive
- **How Product Leaders Can Use GenAI Tools for Faster Prototyping**
  - Image: https://substackcdn.com/image/fetch/$s_!nzHg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd770b4f7-30f7-4690-a2ae-87ff70d1ec6c_4630x2595.jpeg
  - Source: https://labs.adaline.ai/p/genai-tools
- **Sub-Agents for Product Managers: Orchestrate, Don't Prompt.**
  - Image: https://substackcdn.com/image/fetch/$s_!Tt9Z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4dc156d-cd2e-4ced-9b9a-83c03beb2be7_3840x3840.webp
  - Source: https://labs.adaline.ai/p/sub-agents-for-product-managers
- **Claude Sonnet 4 Vs Opus 4.1: Which Model To Use For Coding**
  - Image: https://substackcdn.com/image/fetch/$s_!pXlV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd82a26f-8f95-4712-8e84-18868da0fce3_750x392.png
  - Source: https://labs.adaline.ai/p/claude-4

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "system-ui",
      "count": 4
    },
    {
      "family": "sans-serif",
      "count": 4
    },
    {
      "family": "Apple Color Emoji",
      "count": 4
    },
    {
      "family": "Segoe UI Emoji",
      "count": 4
    },
    {
      "family": "ui-sans-serif",
      "count": 3
    },
    {
      "family": "Segoe UI Symbol",
      "count": 3
    },
    {
      "family": "Noto Color Emoji",
      "count": 3
    },
    {
      "family": "Segoe UI",
      "count": 1
    },
    {
      "family": "Roboto",
      "count": 1
    },
    {
      "family": "Helvetica",
      "count": 1
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#0A1D08",
    "background": "#FBFDF6",
    "textPrimary": "#0A1D08",
    "link": "#0A1D08"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "14px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```