# Adam Brand Identity

A complete profile of **Adam**'s visual system — colors, typography, components, and personality — extracted from https://adam.new/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/adam
- Machine-readable JSON: https://characterquilt.com/branding/adam.json
- Per-page llms.txt: https://characterquilt.com/branding/adam/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FF0000 |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #0000EE
- accent: #FF0000
- background: #000000
- textPrimary: #000000
- link: #FF0000

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Favicon: https://framerusercontent.com/images/MOJB0Cnad6A6GOkspVhaCNjkxrY.png
- Social card (og:image): https://framerusercontent.com/images/tN4EnUMcBrcl2w7m8Ni3e4pJv6w.jpeg

## Brand Personality

Tone: modern · Energy: medium · Audience: designers and engineers

## Adam Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Adam - AI Powered CAD**
  - Image: https://framerusercontent.com/images/mQeoK35wJmPCUV8Ph52LOEyd1w.png?width=4320&height=3729
  - Source: https://adam.new/
- **Adam: Al Powered CAD**
  - Image: https://framerusercontent.com/images/pIg252EnUhBquS3b5royq6q9wys.png?lossless=1&width=3840&height=2160
  - Source: https://adam.new/seed
- **Pricing**
  - Image: https://framerusercontent.com/images/tN4EnUMcBrcl2w7m8Ni3e4pJv6w.jpeg
  - Source: https://adam.new/pricing
- **Adam - AI Powered CAD**
  - Image: https://framerusercontent.com/images/cxaKKmam6FtiZoawnpV5OXI5sg.png?width=2091&height=1973
  - Source: https://adam.new/web
- **Blog**
  - Image: https://framerusercontent.com/images/HwIlC8AogmXSafOCHPSOSJ9Pj0.png?width=3887&height=1253
  - Source: https://adam.new/blog
- **Adam for 3D Printing**
  - Image: https://framerusercontent.com/images/LPfcvjY6WmsQKhJ3QbVRBAD5ndI.png?width=2758&height=1447
  - Source: https://adam.new/3d-printing

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#FF0000",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FF0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "42px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "20px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/MOJB0Cnad6A6GOkspVhaCNjkxrY.png",
    "ogImage": "https://framerusercontent.com/images/tN4EnUMcBrcl2w7m8Ni3e4pJv6w.jpeg"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color (#0F0F0F) and none have a vibrant or distinct color that typically indicates a primary CTA. Additionally, the text on these buttons does not suggest a strong call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since all buttons have the same background color, there is no valid secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "designers and engineers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.8,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```