# Adapted Brand Identity

A complete profile of **Adapted**'s visual system — colors, typography, components, and personality — extracted from https://adapted.app. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/adapted
- Machine-readable JSON: https://characterquilt.com/branding/adapted.json
- Per-page llms.txt: https://characterquilt.com/branding/adapted/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #FFFFFF |
| Body Font | SF Pro Text |
| Heading Font | SF Pro Display |

## Color Palette

- primary: #000000
- accent: #FFFFFF
- background: #000000
- textPrimary: #000000
- link: #000000

## Typography

- primary: SF Pro Text — https://fonts.google.com/specimen/SF+Pro+Text
- heading: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display

## Visual Assets

- Logo: https://www.adapted.app/logo.svg
- Favicon: https://www.adapted.app/favicon.ico?favicon.f465d943.ico

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: athletes and fitness enthusiasts

## Adapted Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Adapted Physical Education Report Template | PDF | Individualized Education  Program | Behavior Modification**
  - Image: https://imgv2-2-f.scribdassets.com/img/document/236644269/original/0dc2029758/1?v=1
  - Source: https://www.scribd.com/doc/236644269/ape-iep-report-template
- **Landing page design: Design like the pros (with 10 examples)**
  - Image: https://unbounce.com/photos/best-landing-page-design-examples_vertical.webp
  - Source: https://unbounce.com/landing-page-examples/best-landing-page-design-examples/
- **U.S. Forest Service, National Fire Protection Association And Ad Council  Launch National PSA Campaign Encouraging Americans To Adapt And Prepare For  Wildland Fires**
  - Image: http://photos.prnewswire.com/prnfull/20120606/MM16231
  - Source: https://www.prnewswire.com/news-releases/us-forest-service-national-fire-protection-association-and-ad-council-launch-national-psa-campaign-encouraging-americans-to-adapt-and-prepare-for-wildland-fires-157447595.html
- **The Future of Para Report Cards on Physical Activity of Children and  Adolescents With Disabilities—A Global Call for Engagement, Data, and  Advocacy » Active Healthy Kids Global Alliance**
  - Image: https://www.activehealthykids.org/wp-content/uploads/2023/11/new-editorial-apaq.png
  - Source: https://www.activehealthykids.org/2023/11/14/the-future-of-para-report-cards-on-physical-activity-of-children-and-adolescents-with-disabilities-a-global-call-for-engagement-data-and-advocacy/
- **Exclusive Addons**
  - Image: https://cdn.outrank.so/86b238a8-821d-4bdf-92ba-6f50bf4d276c/screenshots/98cdfe6c-b791-4a4f-a9f0-9185653cb1d4/free-landing-page-templates-landing-page.jpg
  - Source: https://exclusiveaddons.com/free-landing-page-templates/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SF Pro Display",
      "role": "heading"
    },
    {
      "family": "SF Pro Text",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#FFFFFF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SF Pro Text",
      "heading": "SF Pro Display"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "SF Pro Text",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "SF Pro Text",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "ui-sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "SF Pro Text",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.adapted.app/logo.svg",
    "favicon": "https://www.adapted.app/favicon.ico?favicon.f465d943.ico",
    "ogImage": null,
    "logoAlt": "Adapted Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the only visible logo candidate, matches the brand name 'Adapted App', and is a medium-sized logo.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Download for iOS",
      "reasoning": "The button 'Download for iOS' is the only button available and serves as the main call-to-action for users to engage with the app."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no secondary button available with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "athletes and fitness enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.8,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the only visible logo candidate, matches the brand name 'Adapted App', and is a medium-sized logo.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```