# Adaptive ML Brand Identity

A complete profile of **Adaptive ML**'s visual system — colors, typography, components, and personality — extracted from https://www.adaptive-ml.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/adaptive-ml
- Machine-readable JSON: https://characterquilt.com/branding/adaptive-ml.json
- Per-page llms.txt: https://characterquilt.com/branding/adaptive-ml/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1863DC |
| Accent | #0056A7 |
| Body Font | Diatype |
| Heading Font | Diatype |

## Color Palette

- primary: #1863DC
- secondary: #3898EC
- accent: #0056A7
- background: #FFFFFF
- textPrimary: #272421
- link: #0056A7

## Typography

- primary: Diatype — https://fonts.google.com/specimen/Diatype
- heading: Diatype — https://fonts.google.com/specimen/Diatype

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20177%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M30.5356%2017.4919L36.431%200.744446H38.5134L44.7607%2018.3718C45.23%2019.6917%2045.7286%2020.3369%2047.1364%2020.4249L49.3655%2020.5422V22.478H37.5455V20.5422L39.452%2020.4249C40.9771%2020.3369%2041.7397%2019.9556%2041.2118%2018.3718L39.8919%2014.4709H33.7913L32.8234%2017.4919C32.1781%2019.457%2032.882%2020.3369%2034.3485%2020.4249L36.079%2020.5422V22.478H25.8135V20.5422L27.3386%2020.4249C29.2744%2020.2783%2029.8317%2019.457%2030.5356%2017.4919ZM34.4072%2012.6231H39.276L36.9589%205.64257H36.6656L34.4072%2012.6231ZM65.1401%2020.5716C64.1136%2020.5422%2063.9669%2020.3076%2063.9669%2019.2224V0.744457L57.3383%201.12575V2.97354L59.3328%203.0322C60.7113%203.06153%2061.1219%203.38416%2061.1219%204.88V9.92477H60.8286C59.9487%207.90099%2058.4529%206.72779%2056.1651%206.72779C52.5575%206.72779%2049.4192%209.69013%2049.4192%2014.8229C49.4192%2019.897%2052.2349%2022.918%2055.8132%2022.918C58.2182%2022.918%2060.066%2021.6275%2061.0339%2019.0757H61.3566V22.5954L67.2519%2022.478V20.6302L65.1401%2020.5716ZM56.6344%2020.8649C54.3467%2020.8649%2052.7628%2018.8998%2052.7628%2014.8522C52.7628%2010.746%2054.288%208.75156%2056.6637%208.75156C58.2769%208.75156%2059.5967%209.80745%2060.3887%2011.3326C60.9166%2012.3592%2061.0046%2013.6497%2061.0046%2014.8229C61.0046%2016.3774%2060.8286%2017.4919%2060.3007%2018.4598C59.4501%2019.9556%2058.3062%2020.8649%2056.6344%2020.8649ZM118.189%202.88555C118.189%204.05876%20119.069%204.93866%20120.271%204.93866C121.474%204.93866%20122.353%204.05876%20122.353%202.88555C122.353%201.71235%20121.474%200.832449%20120.271%200.832449C119.069%200.832449%20118.189%201.71235%20118.189%202.88555ZM115.637%2022.478H125.14V20.6302L123.233%2020.5716C122.207%2020.5422%20121.884%2020.3369%20121.884%2019.2811V6.81578L115.402%207.16774V9.01554L117.103%209.0742C118.482%209.13286%20118.893%209.42616%20118.893%2010.922V19.2811C118.893%2020.3369%20118.599%2020.5422%20117.543%2020.5716L115.637%2020.6302V22.478ZM156.02%2017.1106C155.697%2020.6302%20152.852%2022.918%20149.743%2022.918C145.725%2022.918%20142.323%2019.5744%20142.323%2014.8229C142.323%2010.2181%20145.813%206.72779%20149.362%206.72779C153.82%206.72779%20156.166%2010.5114%20156.166%2015.2042H145.696C145.754%2017.6092%20146.194%2019.2517%20147.074%2020.1316C147.807%2020.8355%20148.482%2021.1582%20149.86%2021.1582C152.148%2021.1582%20153.82%2019.3984%20154.201%2017.1106H156.02ZM149.362%208.42893C148.365%208.42893%20147.661%208.75156%20147.133%209.2795C146.341%2010.0714%20145.784%2011.5966%20145.696%2013.6497H152.647C152.617%2011.4499%20152.471%2010.0714%20151.679%209.2795C151.151%208.75156%20150.388%208.42893%20149.362%208.42893ZM139.245%2010.5407L134.435%2022.654H132.059L127.454%2010.5407C127.102%209.60213%20126.809%209.13285%20125.372%209.07419L123.993%209.01553V7.16773H133.35V9.01553L131.531%209.07419C130.71%209.10352%20130.329%209.39682%20130.739%2010.5407L133.672%2018.8704H133.966L137.163%2010.57C137.485%209.69012%20137.192%209.10352%20136.107%209.07419L134.582%209.01553V7.16773H142.501V9.01553L140.946%209.07419C140.008%209.10352%20139.626%209.60213%20139.245%2010.5407ZM108.106%201.88833V7.16774H113.942V9.10352H108.106V17.9612C108.106%2020.5422%20109.132%2020.9235%20110.54%2020.9235C112.652%2020.9235%20112.945%2019.5744%20112.945%2016.8173V15.0575H114.793V16.9346C114.793%2021.3635%20113.444%2022.918%20109.924%2022.918C106.492%2022.918%20105.114%2021.1288%20105.114%2017.9612V9.10352H102.093V7.49037C105.466%206.69845%20106.375%204.87999%20106.58%201.88833H108.106ZM93.3473%2027.0828V25.2351L91.3235%2025.1764C90.2969%2025.1471%2089.9743%2024.9418%2089.9743%2023.8859V20.0143H90.1796C91.0595%2021.8914%2092.5847%2022.918%2094.7551%2022.918C98.3627%2022.918%20101.589%2019.9556%20101.589%2014.8229C101.589%209.74878%2098.6853%206.72779%2095.1071%206.72779C92.79%206.72779%2091.0302%207.93032%2090.033%2010.2767H89.8277L89.681%206.81578L83.4924%207.16774V9.01553L85.1935%209.07419C86.572%209.13285%2086.9826%209.42615%2086.9826%2010.922V23.8859C86.9826%2024.9418%2086.6893%2025.1471%2085.6335%2025.1764L83.727%2025.2351V27.0828H93.3473ZM94.3445%208.75156C96.6322%208.75156%2098.216%2010.7753%2098.216%2014.8229C98.216%2018.9291%2096.6909%2020.8942%2094.3151%2020.8942C93.2593%2020.8942%2092.3794%2020.4543%2091.6754%2019.7503C90.6196%2018.6945%2090.033%2016.964%2090.033%2014.8229C90.033%2012.5938%2090.6782%2011.01%2091.6754%209.98342C92.4087%209.22084%2093.3473%208.75156%2094.3445%208.75156ZM84.3305%2018.0492C84.3305%2021.0409%2083.304%2022.918%2080.6936%2022.918C78.0539%2022.918%2077.3206%2021.5981%2077.3206%2019.8383V19.457H77.1153C76.1474%2021.5981%2074.3583%2022.918%2072.1585%2022.918C69.7828%2022.918%2067.847%2021.6275%2067.847%2019.2517C67.847%2016.4947%2069.3135%2015.5561%2073.8597%2013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- Favicon: https://cdn.prod.website-files.com/6750c47e14882ab5f2ffe035/6760430b1e7c24dd6339db15_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/6750c47e14882ab5f2ffe035/68b031ed26762f84a33f6551_og-rd.png

## UI Components

- buttonPrimary: background=#272421, textColor=#EDEBE8, borderColor=#272421, borderRadius=8.96px, shadow=none
- buttonSecondary: background=#EEEEED, textColor=#272421, borderColor=#EEEEED, borderRadius=20px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and tech enthusiasts

## Adaptive ML Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **A Fair Fight: Eliminating Length Bias in LLM Evals**
  - Image: https://cdn.prod.website-files.com/67587ebf6ee14f1e1e028ea1/67741361b7555ab08ee9ddf7_677412b332cb2f8dceeccc8c_Figure%252095.png
  - Source: https://www.adaptive-ml.com/post/fair-fight
- **Adaptive ML Blog - Token-by-token**
  - Image: https://cdn.prod.website-files.com/67587ebf6ee14f1e1e028ea1/682642040d1e7983ec91bdc3_CS%20Blog.png
  - Source: https://www.adaptive-ml.com/blog
- **A Fair Fight: Eliminating Length Bias in LLM Evals**
  - Image: https://cdn.prod.website-files.com/67587ebf6ee14f1e1e028ea1/67741361b7555ab08ee9ddf4_677411b5d445358998418514_Figure%252078.png
  - Source: https://www.adaptive-ml.com/post/fair-fight
- **Attention, Visualized**
  - Image: https://cdn.prod.website-files.com/67587ebf6ee14f1e1e028ea1/6939800ae13d1291fb097fdd_blog_thumbnail.png
  - Source: https://www.adaptive-ml.com/post/attention-visualized
- **A Fair Fight: Eliminating Length Bias in LLM Evals**
  - Image: https://cdn.prod.website-files.com/67587ebf6ee14f1e1e028ea1/67741361b7555ab08ee9ddf1_677412d29a04c1b58e0ed9e1_Figure%252064.png
  - Source: https://www.adaptive-ml.com/post/fair-fight
- **Adaptive ML Blog - Token-by-token**
  - Image: https://cdn.prod.website-files.com/67587ebf6ee14f1e1e028ea1/69df5a1a411ff8e1f93a0598_AdaptiveML-CEO-CMO-CRO.jpg
  - Source: https://www.adaptive-ml.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Diatype",
      "role": "body"
    },
    {
      "family": "Diatype Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1863DC",
    "secondary": "#3898EC",
    "accent": "#0056A7",
    "background": "#FFFFFF",
    "textPrimary": "#272421",
    "link": "#0056A7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Diatype",
      "heading": "Diatype"
    },
    "fontStacks": {
      "heading": [
        "Diatype",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Diatype",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Diatype",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "72px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#272421",
      "textColor": "#EDEBE8",
      "borderColor": "#272421",
      "borderRadius": "8.96px",
      "borderRadiusCorners": {
        "topLeft": "8.96px",
        "topRight": "8.96px",
        "bottomRight": "8.96px",
        "bottomLeft": "8.96px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EEEEED",
      "textColor": "#272421",
      "borderColor": "#EEEEED",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/6750c47e14882ab5f2ffe035/6760430b1e7c24dd6339db15_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6750c47e14882ab5f2ffe035/68b031ed26762f84a33f6551_og-rd.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 7,
    "reasoning": "Selected #7 because it is visible, located in the header, and links to the homepage, matching the brand 'Adaptive ML'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "book a demobook a demobook a demo\n\n\n\n\n.btn_gooey_wrap .btn_gooey_corners {\nmargin-top: -102.25px;\nma",
      "reasoning": "Button #1 ('book a demo') is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark background color (#272421), which stands out against the light page background."
    },
    "secondary": {
      "index": 6,
      "text": "Education",
      "reasoning": "Button #6 ('Education') is selected as secondary due to its lighter background color (#EEEEED), which contrasts with the primary button's dark color, and its less prominent action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and tech enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 7,
        "selectedLogoReasoning": "Selected #7 because it is visible, located in the header, and links to the homepage, matching the brand 'Adaptive ML'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```