# Adaptive Brand Identity

A complete profile of **Adaptive**'s visual system — colors, typography, components, and personality — extracted from https://www.adaptive.build/?ref=startups.gallery. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/adaptive
- Machine-readable JSON: https://characterquilt.com/branding/adaptive.json
- Per-page llms.txt: https://characterquilt.com/branding/adaptive/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #132B1D |
| Accent | #73C75C |
| Body Font | Figtree |
| Heading Font | Figtree |

## Color Palette

- primary: #132B1D
- secondary: #235C42
- accent: #73C75C
- background: #FFFFFF
- textPrimary: #1B3726
- link: #1B3726

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Figtree — https://fonts.google.com/specimen/Figtree

## Visual Assets

- Logo: https://www.adaptive.build/_astro/logo-adaptive.DXpBRqhh.png
- Favicon: https://www.adaptive.build/apple-touch-icon.png
- Social card (og:image): https://www.adaptive.build/og-image.png

## UI Components

- input: background=#1B3726, textColor=#F2F2F2, borderColor=#2B503A, borderRadius=10px, shadow=none
- buttonPrimary: background=#73C75C, textColor=#132B1D, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#235C42, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

## Brand Personality

Tone: professional · Energy: medium · Audience: construction industry professionals

## Adaptive Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Success Stories | Adaptive**
  - Image: https://cdn.prod.website-files.com/666217cbe4ea3be457192931/6925ccd7c3542140e1f09213_IMG_2468%20(2)%20(2)-36506ddf-7b42-4de9-a999-7d4b78aac450.jpeg
  - Source: https://marketing.adaptive.build/success-stories
- **Blog | Adaptive**
  - Image: https://cdn.sanity.io/images/0skxgqs5/production/821111fbad188f133e1ffa3a8c90b7abf6e66e46-1024x1536.png?rect=0,448,1024,640&w=600&h=375&fm=webp
  - Source: https://www.adaptive.build/blog/
- **Adaptive - AI Native Construction Accounting**
  - Image: https://www.adaptive.build/images/logos/procore.webp
  - Source: https://www.adaptive.build/
- **Blog | Adaptive**
  - Image: https://cdn.sanity.io/images/0skxgqs5/production/85ebdf3de88b08d51eac43447eb95aeb27acfb48-1536x1024.png?rect=0,32,1536,960&w=600&h=375&fm=webp
  - Source: https://www.adaptive.build/blog/
- **Careers | Adaptive**
  - Image: https://www.adaptive.build/_astro/team-boat.mocKG6de.jpg
  - Source: https://www.adaptive.build/careers/
- **Blog | Adaptive**
  - Image: https://cdn.sanity.io/images/0skxgqs5/production/b55e33a47e3eace0206be26395c1563a005a94a4-1536x1024.png?rect=0,32,1536,960&w=600&h=375&fm=webp
  - Source: https://www.adaptive.build/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#132B1D",
    "secondary": "#235C42",
    "accent": "#73C75C",
    "background": "#FFFFFF",
    "textPrimary": "#1B3726",
    "link": "#1B3726"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#1B3726",
      "textColor": "#F2F2F2",
      "borderColor": "#2B503A",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#73C75C",
      "textColor": "#132B1D",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#235C42",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    }
  },
  "images": {
    "logo": "https://www.adaptive.build/_astro/logo-adaptive.DXpBRqhh.png",
    "favicon": "https://www.adaptive.build/apple-touch-icon.png",
    "ogImage": "https://www.adaptive.build/og-image.png",
    "logoHref": "/",
    "logoAlt": "Adaptive"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Adaptive'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a Demo",
      "reasoning": "Button #0 ('Get a Demo') is the primary CTA due to its vibrant green color (#73C75C), which stands out as a brand color and is action-oriented."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #2 ('Book a Demo') is chosen as secondary because it has a different background color (#FFFFFF) and complements the primary action with a similar purpose."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction industry professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Adaptive'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```