# Adaptyv Brand Identity A complete profile of **Adaptyv**'s visual system — colors, typography, components, and personality — extracted from https://www.adaptyvbio.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/adaptyv - Machine-readable JSON: https://characterquilt.com/branding/adaptyv.json - Per-page llms.txt: https://characterquilt.com/branding/adaptyv/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #5B6970 | | Accent | #EBF8FE | | Body Font | Geist | | Heading Font | Geist | ## Color Palette - primary: #5B6970 - secondary: #727F85 - accent: #EBF8FE - background: #FFFFFF - textPrimary: #142933 - link: #142933 ## Typography - primary: Geist — https://fonts.google.com/specimen/Geist - heading: Geist — https://fonts.google.com/specimen/Geist ## Visual Assets - Logo: 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- Favicon: https://www.adaptyvbio.com/icon.png?icon.0zimvvnpaq0-p.png?dpl=dpl_4kY7SmRD26RAQor81EQcbsyA6xYd ## UI Components - buttonPrimary: background=#EBF8FE, textColor=#36B7F6, borderRadius=33554400px, shadow=none - buttonSecondary: background=#F3F4F6, textColor=#727F85, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: biotechnology professionals ## Adaptyv Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Proteinbase — the home of protein design data | Adaptyv Bio** - Image: https://www.adaptyvbio.com/api/notion-image?blockId=2845ca69-e7be-80f6-9621-d940ea46f194&dpl=dpl_J7wBaiLWgXvB4voQs1Y21MutPRFY - Source: https://www.adaptyvbio.com/blog/proteinbase/ - **Protein Design Competition: Has binder design been solved? | Adaptyv Bio** - Image: https://adaptyvbio.com/api/notion-image?pageId=1365ca69-e7be-804d-9d3d-f45c425cd4cf - Source: https://www.adaptyvbio.com/blog/po104/ - **What happened in the Nipah Protein Design Competition so far? + Prediction markets for protein design | Adaptyv Bio** - Image: https://www.adaptyvbio.com/api/notion-image?blockId=2d15ca69-e7be-80be-925e-fdfdfe55075f&dpl=dpl_4kY7SmRD26RAQor81EQcbsyA6xYd - Source: https://www.adaptyvbio.com/blog/nipah-submissions/ - **Generate lab data for your AI-designed proteins in just a few clicks | Adaptyv Bio** - Image: https://www.adaptyvbio.com/api/notion-image?blockId=e366c878-6908-4a2d-9e21-8b7454128280&dpl=dpl_2pnFCTbhZAN9mPG926FnbmMKRNCc - Source: https://www.adaptyvbio.com/blog/beta/ - **Protein Design Competition: Has binder design been solved? | Adaptyv Bio** - Image: https://www.adaptyvbio.com/api/notion-image?blockId=1665ca69-e7be-8097-9a90-ccc877ea0bfe&dpl=dpl_2pnFCTbhZAN9mPG926FnbmMKRNCc - Source: https://www.adaptyvbio.com/blog/po104/ - **Case Study: Benchmarking RFdiffusion generated binders for IL-7Ra** - Image: https://framerusercontent.com/images/3w7wKx8sKeRenzoTWpyWXtPqAxQ.png?width=5760&height=3240 - Source: https://www.adaptyvbio.com/blog/rfdiff-il7ra/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Geist", "role": "unknown" }, { "family": "Inter", "role": "unknown" } ], "colors": { "primary": "#5B6970", "secondary": "#727F85", "accent": "#EBF8FE", "background": "#FFFFFF", "textPrimary": "#142933", "link": "#142933" }, "typography": { "fontFamilies": { "primary": "Geist", "heading": "Geist" }, "fontStacks": { "heading": [ "Geist", "ui-sans-serif", "system-ui", "sans-serif" ], "body": [ "Geist", "ui-sans-serif", "system-ui", "sans-serif" ], "paragraph": [ "Geist", "ui-sans-serif", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "3px" }, "components": { "buttonPrimary": { "background": "#EBF8FE", "textColor": "#36B7F6", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F3F4F6", "textColor": "#727F85", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.adaptyvbio.com/icon.png?icon.0zimvvnpaq0-p.png?dpl=dpl_4kY7SmRD26RAQor81EQcbsyA6xYd", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Adaptyv Bio'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "1Design", "reasoning": "Button #1 has a vibrant blue background (#EBF8FE) and stands out as a primary CTA due to its unique color and rounded design, making it visually distinct from other buttons." }, "secondary": { "index": 2, "text": "Ship your own", "reasoning": "Button #5 is from a different color group (#F3F4F6) and serves as a secondary option with a more muted appearance, suitable for a secondary action." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "biotechnology professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Adaptyv Bio'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```