# Adopt AI Brand Identity

A complete profile of **Adopt AI**'s visual system — colors, typography, components, and personality — extracted from https://www.adopt.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/adopt-ai
- Machine-readable JSON: https://characterquilt.com/branding/adopt-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/adopt-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FF5000 |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #0000EE
- secondary: #FF5000
- accent: #FF5000
- background: #FFFFFF
- textPrimary: #000000
- link: #0364FF

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6805f81793e1bc968baa1b93/697068ac8574b969f63b02c3_Logo_color.svg
- Favicon: https://cdn.prod.website-files.com/6805f81793e1bc968baa1b93/6821dc54c0a30b11ee56130d_favicon.png

## UI Components

- buttonPrimary: background=#FF5000, textColor=#000000, borderColor=#FF5000, borderRadius=12px, shadow=none
- buttonSecondary: background=#191B20, textColor=#FFFFFF, borderColor=#191B20, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise clients

## Adopt AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How AI is Transforming Product Adoption**
  - Image: https://cdn.prod.website-files.com/6819e4dc5639dd899834e508/697b077285b3e51243c1893c_Podcast%20cover.png
  - Source: https://www.adopt.ai/podcast/how-ai-is-transforming-product-adoption
- **Adopt AI Blog**
  - Image: https://cdn.prod.website-files.com/6819e4dc5639dd899834e508/69e7a0aea03a81c1746855ca_on-prem-ai-agents.png
  - Source: https://www.adopt.ai/blog
- **What We Believe, And Why We Built Adopt**
  - Image: https://cdn.prod.website-files.com/6819e4dc5639dd899834e508/682d62ae39b2b953cbce7d6c_Testimonial.png
  - Source: https://www.adopt.ai/blog/what-we-believe
- **The Enterprise Agent Playbook: Key Considerations for the Agentic Era**
  - Image: https://cdn.prod.website-files.com/6819e4dc5639dd899834e508/6824dc317bd190bcc5f984a9_image%20-%202025-05-14T233842.838.png
  - Source: https://www.adopt.ai/blog/the-enterprise-agent-playbook-key-considerations-for-the-agentic-era
- **AI R&D Tax Credit Automation for CPA Firms | Adopt AI**
  - Image: https://cdn.prod.website-files.com/6805f81793e1bc968baa1b93/69d60dcb47d7960b9e092b19_frame_2147228891%20(1).webp
  - Source: https://www.adopt.ai/use-case/rd-tax-credit-automation-ai
- **Adopt AI Blog**
  - Image: https://cdn.prod.website-files.com/6819e4dc5639dd899834e508/69ce3255b3084aef7781357f_ai-automation-tools.png
  - Source: https://www.adopt.ai/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#FF5000",
    "accent": "#FF5000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0364FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF5000",
      "textColor": "#000000",
      "borderColor": "#FF5000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#191B20",
      "textColor": "#FFFFFF",
      "borderColor": "#191B20",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6805f81793e1bc968baa1b93/697068ac8574b969f63b02c3_Logo_color.svg",
    "favicon": "https://cdn.prod.website-files.com/6805f81793e1bc968baa1b93/6821dc54c0a30b11ee56130d_favicon.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Adopt AI'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "Button #0 uses a vibrant brand color (#FF5000) and has a strong call-to-action text 'Request Demo', making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Request Demo",
      "reasoning": "Button #1 has a different background color (#191B20) and serves as a secondary option with the same text, suitable for a less prominent action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise clients"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Adopt AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```