# AdThrow Brand Identity

A complete profile of **AdThrow**'s visual system — colors, typography, components, and personality — extracted from http://adthrow.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/adthrow
- Machine-readable JSON: https://characterquilt.com/branding/adthrow.json
- Per-page llms.txt: https://characterquilt.com/branding/adthrow/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00112C |
| Accent | #00A4A6 |
| Body Font | Helvetica |
| Heading Font | Helvetica |

## Color Palette

- primary: #00112C
- secondary: #D8EFEF
- accent: #00A4A6
- background: #FFFFFF
- textPrimary: #111111
- link: #00A4A6

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Helvetica — https://fonts.google.com/specimen/Helvetica

## Visual Assets

- Favicon: https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png

## UI Components

- buttonPrimary: background=#111111, textColor=#FFFFFF, borderColor=#111111, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: low · Audience: business professionals looking to purchase domains

## AdThrow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Andrew Levy**
  - Image: https://imageio.forbes.com/specials-images/imageserve/0b5895354f7adc916f7ffc35595c26c9/0x0.jpg?format=jpg&width=595
  - Source: https://www.forbes.com/profile/andrew-levy/
- **Tesseract Talks Episode 13 - Andrew Levy**
  - Image: https://i.ytimg.com/vi/3EA4NoW6XTI/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLC4YQRKyl_DbhcKhjMOqaZmPBXy-Q
  - Source: https://www.youtube.com/watch?v=3EA4NoW6XTI
- **Evan Rosenfeld - Investor | Entrepreneur | Real Estate & Technology |  LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/C4D22AQEQQaTxNdQg6Q/feedshare-shrink_800/feedshare-shrink_800/0/1641315625468?e=2147483647&v=beta&t=QAKOewR9Jyu63bgtv1YbeHMcii1o5wNpnRUFwxfnf8g
  - Source: https://www.linkedin.com/in/evanrosenfeld
- **Andrew Levy, 29 - 2015-06-08 - 2015 30 Under 30: Enterprise Technology**
  - Image: https://imageio.forbes.com/specials-images/imageserve/887c0440bea9501d5bbe9c80b01090f0/0x0.jpg?format=jpg&width=1200
  - Source: https://www.forbes.com/pictures/eejd45ejmk/andrew-levy-29/
- **Evan Rosenfeld - Investor | Entrepreneur | Real Estate & Technology |  LinkedIn**
  - Image: https://media.licdn.com/dms/image/sync/v2/D4E27AQFViSU7Z85dbg/articleshare-shrink_800/articleshare-shrink_800/0/1735100661030?e=2147483647&v=beta&t=3kQdFccM-QPZt8QexdJUKEAVaN-xyfyaJkmTtgSJO_g
  - Source: https://www.linkedin.com/in/evanrosenfeld
- **Username 666 Woman | The Leader Wizards Wiki | Fandom**
  - Image: https://static.wikia.nocookie.net/the-leader-wizards/images/b/ba/Username_666_Woman.png/revision/latest?cb=20221017132709
  - Source: https://the-leader-wizards.fandom.com/wiki/Username_666_Woman

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00112C",
    "secondary": "#D8EFEF",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#00A4A6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The candidate logo does not clearly represent the brand 'adthrow.com' as inferred from the URL and page title. It lacks strong brand indicators such as visibility in the header or a link to the homepage.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Next",
      "reasoning": "The button labeled 'Next' is the only button available and uses a dark background color (#111111), which stands out against the white background, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "business professionals looking to purchase domains"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The candidate logo does not clearly represent the brand 'adthrow.com' as inferred from the URL and page title. It lacks strong brand indicators such as visibility in the header or a link to the homepage.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```