# Advano Brand Identity

A complete profile of **Advano**'s visual system — colors, typography, components, and personality — extracted from http://www.advano.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/advano
- Machine-readable JSON: https://characterquilt.com/branding/advano.json
- Per-page llms.txt: https://characterquilt.com/branding/advano/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #7F828E |
| Accent | #E3001C |
| Body Font | Montserrat |
| Heading Font | Montserrat |

## Color Palette

- primary: #7F828E
- secondary: #555868
- accent: #E3001C
- background: #0F1419
- textPrimary: #0F1419
- link: #E3001C

## Typography

- primary: Montserrat — https://fonts.google.com/specimen/Montserrat
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://www.advano.io/images/general/advano-logo.svg
- Favicon: https://www.advano.io/images/favicon/apple-touch-icon.png
- Social card (og:image): https://www.advano.io/images/general/social.jpg

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0F1419, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: technology and energy sectors

## Advano Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Our Process | Advano**
  - Image: https://www.advano.io/images/data/advano-scientist.jpg
  - Source: https://www.advano.io/process
- **Advano - Enabling Silicon Solution For Li-Ion Batteries**
  - Image: https://www.advano.io/images/data/tablet-collector-diagram.png
  - Source: https://www.advano.io/
- **Making A Battery Work With Silicon | Advano**
  - Image: https://www.advano.io/images/data/silicon-anode-2.jpg
  - Source: https://www.advano.io/technology
- **Advano - Enabling Silicon Solution For Li-Ion Batteries**
  - Image: https://www.advano.io/images/data/mobile-collector-diagram.png
  - Source: https://www.advano.io/
- **ADVANO (@ADVANOTech) / Posts / X**
  - Image: https://pbs.twimg.com/media/GKFXFeGWgAApjKe.jpg
  - Source: https://x.com/ADVANOTech
- **Advano Delivers Scalable Advanced Silicon Solution To Battery Industry  Announcing $18.5 Million In Series A Funding**
  - Image: https://mma.prnewswire.com/media/1082866/ScreenShot_Logo.jpg?p=facebook
  - Source: https://www.prnewswire.com/news-releases/advano-delivers-scalable-advanced-silicon-solution-to-battery-industry-announcing-18-5-million-in-series-a-funding-300994346.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#7F828E",
    "secondary": "#555868",
    "accent": "#E3001C",
    "background": "#0F1419",
    "textPrimary": "#0F1419",
    "link": "#E3001C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Montserrat",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "82px",
      "h2": "30px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0F1419",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.advano.io/images/general/advano-logo.svg",
    "favicon": "https://www.advano.io/images/favicon/apple-touch-icon.png",
    "ogImage": "https://www.advano.io/images/general/social.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand name 'Advano'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "How we’vetransformed silicon.",
      "reasoning": "Button #0 is the only button available and uses a contrasting color scheme with a white background and dark text, making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no secondary button available with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "technology and energy sectors"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand name 'Advano'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```