# Affogato AI Brand Identity A complete profile of **Affogato AI**'s visual system — colors, typography, components, and personality — extracted from https://affogato.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/affogato-ai - Machine-readable JSON: https://characterquilt.com/branding/affogato-ai.json - Per-page llms.txt: https://characterquilt.com/branding/affogato-ai/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FFFFFF | | Accent | #FFFFFF | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #FFFFFF - accent: #FFFFFF - background: #0A0A0A - textPrimary: #0A0A0A - link: #FFFFFF ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: 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- Favicon: https://affogato.ai/_assets/v11/b7c63a742df4dc48b9eed30300676853da12db3a.png - Social card (og:image): /_assets/v11/7105ca8db1549fb92f2ca7f174f7d10c14d978de.png ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none - buttonSecondary: background=#1A1A1A, textColor=#FFFFFF, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: digital marketers and advertisers ## Affogato AI Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Create Viral Product Ads with AI – TikTok, Reels & Shorts Generator** - Image: https://drokin4jb5deb.cloudfront.net/videos/october/images/01.webp - Source: https://affogato.ai/ - **Create Viral Product Ads with AI – TikTok, Reels & Shorts Generator** - Image: https://drokin4jb5deb.cloudfront.net/videos/october/images/04.webp - Source: https://affogato.ai/ - **Create Viral Product Ads with AI – TikTok, Reels & Shorts Generator** - Image: https://drokin4jb5deb.cloudfront.net/videos/october/images/06.webp - Source: https://affogato.ai/ - **Affogato.AI - The AI Agent for Video | Create TikToks, Reels & Ads Instantly** - Image: https://affogato-media-data.s3.us-east-1.amazonaws.com/prod/website/images/affogato_og_v1.webp - Source: https://app.affogato.ai/ - **Create Viral Product Ads with AI – TikTok, Reels & Shorts Generator** - Image: https://affogato.ai/_assets/v11/fc74712a00a3537d684ea86dd3f58affc122ac78.png - Source: https://affogato.ai/ - **Create Viral Product Ads with AI – TikTok, Reels & Shorts Generator** - Image: https://drokin4jb5deb.cloudfront.net/videos/october/images/10.webp - Source: https://affogato.ai/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#FFFFFF", "accent": "#FFFFFF", "background": "#0A0A0A", "textPrimary": "#0A0A0A", "link": "#FFFFFF" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "sans-serif" ], "body": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "sans-serif" ], "paragraph": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "52.5px", "h2": "31.5px", "body": "17.5px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#1A1A1A", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://affogato.ai/_assets/v11/b7c63a742df4dc48b9eed30300676853da12db3a.png", "ogImage": "/_assets/v11/7105ca8db1549fb92f2ca7f174f7d10c14d978de.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Affogato'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Create My Ad Now ⚡", "reasoning": "The button 'Create My Ad Now ⚡' has action-oriented text and a contrasting white background, making it stand out as the primary call-to-action." }, "secondary": { "index": 0, "text": "Contact Us", "reasoning": "The 'Contact Us' button has a dark background, which is less prominent compared to the primary button, making it suitable as a secondary action." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "digital marketers and advertisers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Affogato'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```