# Afriex Brand Identity

A complete profile of **Afriex**'s visual system — colors, typography, components, and personality — extracted from https://www.afriexapp.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/afriex
- Machine-readable JSON: https://characterquilt.com/branding/afriex.json
- Per-page llms.txt: https://characterquilt.com/branding/afriex/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0075FF |
| Accent | #0075FF |
| Body Font | Polysans Median |
| Heading Font | Polysans Bulky |

## Color Palette

- primary: #0075FF
- secondary: #172B4D
- accent: #0075FF
- background: #FFFFFF
- textPrimary: #000000
- link: #FFF0D9

## Typography

- primary: Polysans Median — https://fonts.google.com/specimen/Polysans+Median
- heading: Polysans Bulky — https://fonts.google.com/specimen/Polysans+Bulky

## Visual Assets

- Logo: https://cdn.prod.website-files.com/62ce94ab2b9c3a3597a7acd4/62d519fe1b69726dbb0866e4_Afriex%20Logo.svg
- Favicon: https://cdn.prod.website-files.com/62ce94ab2b9c3a3597a7acd4/68387543ae4a09810c4d4cae_Afriex%20Favicon%20(3).png
- Social card (og:image): https://cdn.prod.website-files.com/62ce94ab2b9c3a3597a7acd4/62f26e44523cfa8d7d76823e_Website%20Open%20Graph.webp

## UI Components

- buttonPrimary: background=#0075FF, textColor=#FFFFFF, borderRadius=7px, shadow=none
- buttonSecondary: background=#1B1F28, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Individuals and businesses looking to transfer money internationally, particularly to Africa.

## Afriex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How to Make Money Online in Nigeria | Afriex**
  - Image: https://cdn.prod.website-files.com/62d8ae776a9b17ca0851134c/66030fb0a193e4c8d753a5ea_money-saving-box.jpg
  - Source: https://www.afriexapp.com/post/bank-deposits-meaning-types-and-how-they-work
- **Send Money to Ghana | Afriex**
  - Image: https://cdn.prod.website-files.com/62ce94ab2b9c3a3597a7acd4/6672f1c5391f56f2fb042b09_laughing-woman-with-phone-couch.webp
  - Source: https://www.afriexapp.com/send-money-to-ghana
- **Send Money to Ghana | Afriex**
  - Image: https://cdn.prod.website-files.com/62ce94ab2b9c3a3597a7acd4/6672f1c5b7cec5cd2dbc2a8a_trendy-young-woman-is-leaning-railing-city-street-waving.webp
  - Source: https://www.afriexapp.com/send-money-to-ghana
- **Send Money to Ghana | Afriex**
  - Image: https://cdn.prod.website-files.com/62ce94ab2b9c3a3597a7acd4/6672f231b63247312610c8cb_medium-shot-man-restaurant-with-smartphone.webp
  - Source: https://www.afriexapp.com/send-money-to-ghana
- **About Us | Afriex Money Transfer App**
  - Image: https://cdn.prod.website-files.com/62ce94ab2b9c3a3597a7acd4/685a4e587930bfb64f504487_Hero%20Image%20(5).webp
  - Source: https://www.afriexapp.com/about-afriex
- **Send Money to Ghana Instantly | Secure & Affordable | Afriex**
  - Image: https://cdn.prod.website-files.com/62ce94ab2b9c3a3597a7acd4/67456cdeeae668dc98c77267_arrrow-with-letter.webp
  - Source: https://www.afriexapp.com/gh/send-money-to-ghana

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Polysans Median",
      "role": "body"
    },
    {
      "family": "Polysans Bulky",
      "role": "heading"
    },
    {
      "family": "Polysans Neutral",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0075FF",
    "secondary": "#172B4D",
    "accent": "#0075FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FFF0D9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Polysans Median",
      "heading": "Polysans Bulky"
    },
    "fontStacks": {
      "heading": [
        "Polysans Bulky",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Polysans Neutral",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "40px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0075FF",
      "textColor": "#FFFFFF",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1B1F28",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62ce94ab2b9c3a3597a7acd4/62d519fe1b69726dbb0866e4_Afriex%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/62ce94ab2b9c3a3597a7acd4/68387543ae4a09810c4d4cae_Afriex%20Favicon%20(3).png",
    "ogImage": "https://cdn.prod.website-files.com/62ce94ab2b9c3a3597a7acd4/62f26e44523cfa8d7d76823e_Website%20Open%20Graph.webp"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Afriex'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 11,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' is the primary CTA due to its action-oriented text and vibrant brand color (#0075FF), which is consistent with the primary brand color."
    },
    "secondary": {
      "index": 0,
      "text": "Get in TouchLearn More",
      "reasoning": "Button #1 with text 'Get in TouchLearn More' is selected as secondary because it has a different background color (#1B1F28) and serves a supportive role."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals and businesses looking to transfer money internationally, particularly to Africa."
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Afriex'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```