{
  "name": "Afternoon.co",
  "slug": "afternoon-co",
  "domain": "https://afternoon.co",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
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        "family": "Apple Color Emoji",
        "role": "unknown"
      },
      {
        "family": "Segoe UI Emoji",
        "role": "unknown"
      },
      {
        "family": "Segoe UI Symbol",
        "role": "unknown"
      },
      {
        "family": "Noto Color Emoji",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#6B7280",
      "secondary": "#9CA3AF",
      "accent": "#374151",
      "background": "#FFFFFF",
      "textPrimary": "#09090B",
      "link": "#374151"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Apple Color Emoji",
        "heading": "Apple Color Emoji"
      },
      "fontStacks": {
        "heading": [
          "fontSans",
          "fontSans Fallback"
        ],
        "body": [
          "fontSans",
          "fontSans Fallback",
          "ui-sans-serif",
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "paragraph": [
          "fontSans",
          "fontSans Fallback"
        ]
      },
      "fontSizes": {
        "h1": "60px",
        "h2": "48px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "4px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#374151",
        "borderColor": null,
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#F4F4F5",
        "textColor": "#18181B",
        "borderRadius": "9999px",
        "borderRadiusCorners": {
          "topLeft": "9999px",
          "topRight": "9999px",
          "bottomRight": "9999px",
          "bottomLeft": "9999px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#262626",
        "textColor": "#FFFFFF",
        "borderColor": "#E4E4E7",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://www.afternoon.co/_next/image?url=%2Fimages%2Fnew_logo_2.png&w=64&q=75",
      "favicon": null,
      "ogImage": null,
      "logoHref": "/",
      "logoAlt": "Hedron Logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Afternoon'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get started",
        "reasoning": "Button #0 ('Get started') is likely the primary CTA due to its action-oriented text and distinct color group (#F4F4F5) compared to other buttons."
      },
      "secondary": {
        "index": 1,
        "text": "Get a demo",
        "reasoning": "Button #1 ('Get a demo') is chosen as secondary because it has a different color group (#262626) and complements the primary CTA by offering an alternative action."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "founders and entrepreneurs"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Afternoon'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/afternoon-co/2c3df7e9d0.webp",
      "alt": "2026 U.S. State Sales Tax Guide for SaaS Businesses | Afternoon Blog",
      "source_url": "https://www.afternoon.co/blog/SaaS-sales-tax-guide",
      "image_url": "https://oz5p45b3crqqz0w4.public.blob.vercel-storage.com/usa1.png",
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      "query": "site:afternoon.co",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/afternoon-co/e4177c1534.webp",
      "alt": "Blog | Afternoon",
      "source_url": "https://www.afternoon.co/blog",
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      "query_suffix": "site:afternoon.co blog"
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/afternoon-co/d17a109971.webp",
      "alt": "Blog | Afternoon",
      "source_url": "https://www.afternoon.co/blog",
      "image_url": "https://oz5p45b3crqqz0w4.public.blob.vercel-storage.com/denver.png",
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      "query_suffix": "site:afternoon.co blog"
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/afternoon-co/aa48312f90.webp",
      "alt": "Oklahoma Sales Tax Guide for SaaS and E-Commerce Businesses 2026 |  Afternoon Blog",
      "source_url": "https://www.afternoon.co/blog/oklahoma-sales-tax-guide",
      "image_url": "https://www.afternoon.co/_next/image?url=https%3A%2F%2Foz5p45b3crqqz0w4.public.blob.vercel-storage.com%2Foklahoma.png&w=3840&q=80",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/afternoon-co/fc4763c5e0.webp",
      "alt": "Vermont Sales Tax Guide for SaaS and E-Commerce Businesses 2026 | Afternoon  Blog",
      "source_url": "https://www.afternoon.co/blog/vermont-sales-tax-guide",
      "image_url": "https://www.afternoon.co/_next/image?url=https%3A%2F%2Foz5p45b3crqqz0w4.public.blob.vercel-storage.com%2Fvermont1.png&w=3840&q=80",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/afternoon-co/bd6f54ce35.webp",
      "alt": "Utah Sales Tax Guide for SaaS and E-Commerce Businesses 2026 | Afternoon  Blog",
      "source_url": "https://www.afternoon.co/blog/utah-sales-tax-guide",
      "image_url": "https://oz5p45b3crqqz0w4.public.blob.vercel-storage.com/utah.png",
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      "query": "site:afternoon.co blog",
      "query_suffix": "site:afternoon.co blog"
    }
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  "font_resources": [
    {
      "family": "Apple Color Emoji",
      "google_fonts_url": "https://fonts.google.com/specimen/Apple+Color+Emoji"
    },
    {
      "family": "Apple Color Emoji",
      "google_fonts_url": "https://fonts.google.com/specimen/Apple+Color+Emoji"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Apple+Color+Emoji&family=Apple+Color+Emoji&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/afternoon-co",
  "agent_instructions": "You are designing or implementing in Afternoon.co's brand identity.\n\n# Brand profile\n- Company: Afternoon.co\n- Source: https://afternoon.co\n- Color scheme: light\n\n# Colors\n- primary: #6B7280\n- secondary: #9CA3AF\n- accent: #374151\n- background: #FFFFFF\n- textPrimary: #09090B\n- link: #374151\n\n# Typography\n- primary: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji\n- heading: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Apple+Color+Emoji&family=Apple+Color+Emoji&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#374151, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#F4F4F5, textColor=#18181B, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#262626, textColor=#FFFFFF, borderColor=#E4E4E7, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: founders and entrepreneurs\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/afternoon-co.json",
  "page_markdown": "# Afternoon.co Brand Identity\n\nA complete profile of **Afternoon.co**'s visual system — colors, typography, components, and personality — extracted from https://afternoon.co. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/afternoon-co\n- Machine-readable JSON: https://characterquilt.com/branding/afternoon-co.json\n- Per-page llms.txt: https://characterquilt.com/branding/afternoon-co/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #6B7280 |\n| Accent | #374151 |\n| Body Font | Apple Color Emoji |\n| Heading Font | Apple Color Emoji |\n\n## Color Palette\n\n- primary: #6B7280\n- secondary: #9CA3AF\n- accent: #374151\n- background: #FFFFFF\n- textPrimary: #09090B\n- link: #374151\n\n## Typography\n\n- primary: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji\n- heading: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji\n\n## Visual Assets\n\n- Logo: https://www.afternoon.co/_next/image?url=%2Fimages%2Fnew_logo_2.png&w=64&q=75\n\n## UI Components\n\n- input: background=transparent, textColor=#374151, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#F4F4F5, textColor=#18181B, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#262626, textColor=#FFFFFF, borderColor=#E4E4E7, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: founders and entrepreneurs\n\n## Afternoon.co Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **2026 U.S. State Sales Tax Guide for SaaS Businesses | Afternoon Blog**\n  - Image: https://oz5p45b3crqqz0w4.public.blob.vercel-storage.com/usa1.png\n  - Source: https://www.afternoon.co/blog/SaaS-sales-tax-guide\n- **Blog | Afternoon**\n  - Image: https://oz5p45b3crqqz0w4.public.blob.vercel-storage.com/illinois.png\n  - Source: https://www.afternoon.co/blog\n- **Blog | Afternoon**\n  - Image: https://oz5p45b3crqqz0w4.public.blob.vercel-storage.com/denver.png\n  - Source: https://www.afternoon.co/blog\n- **Oklahoma Sales Tax Guide for SaaS and E-Commerce Businesses 2026 |  Afternoon Blog**\n  - Image: https://www.afternoon.co/_next/image?url=https%3A%2F%2Foz5p45b3crqqz0w4.public.blob.vercel-storage.com%2Foklahoma.png&w=3840&q=80\n  - Source: https://www.afternoon.co/blog/oklahoma-sales-tax-guide\n- **Vermont Sales Tax Guide for SaaS and E-Commerce Businesses 2026 | Afternoon  Blog**\n  - Image: https://www.afternoon.co/_next/image?url=https%3A%2F%2Foz5p45b3crqqz0w4.public.blob.vercel-storage.com%2Fvermont1.png&w=3840&q=80\n  - Source: https://www.afternoon.co/blog/vermont-sales-tax-guide\n- **Utah Sales Tax Guide for SaaS and E-Commerce Businesses 2026 | Afternoon  Blog**\n  - Image: https://oz5p45b3crqqz0w4.public.blob.vercel-storage.com/utah.png\n  - Source: https://www.afternoon.co/blog/utah-sales-tax-guide\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Apple Color Emoji\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Segoe UI Emoji\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Segoe UI Symbol\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Noto Color Emoji\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#6B7280\",\n    \"secondary\": \"#9CA3AF\",\n    \"accent\": \"#374151\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#09090B\",\n    \"link\": \"#374151\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Apple Color Emoji\",\n      \"heading\": \"Apple Color Emoji\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"fontSans\",\n        \"fontSans Fallback\"\n      ],\n      \"body\": [\n        \"fontSans\",\n        \"fontSans Fallback\",\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"fontSans\",\n        \"fontSans Fallback\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"60px\",\n      \"h2\": \"48px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#374151\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#F4F4F5\",\n      \"textColor\": \"#18181B\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#262626\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#E4E4E7\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.afternoon.co/_next/image?url=%2Fimages%2Fnew_logo_2.png&w=64&q=75\",\n    \"favicon\": null,\n    \"ogImage\": null,\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Hedron Logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Afternoon'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get started\",\n      \"reasoning\": \"Button #0 ('Get started') is likely the primary CTA due to its action-oriented text and distinct color group (#F4F4F5) compared to other buttons.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Get a demo\",\n      \"reasoning\": \"Button #1 ('Get a demo') is chosen as secondary because it has a different color group (#262626) and complements the primary CTA by offering an alternative action.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"founders and entrepreneurs\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Afternoon'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}