# Afternoon.co Brand Identity A complete profile of **Afternoon.co**'s visual system — colors, typography, components, and personality — extracted from https://afternoon.co. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/afternoon-co - Machine-readable JSON: https://characterquilt.com/branding/afternoon-co.json - Per-page llms.txt: https://characterquilt.com/branding/afternoon-co/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #6B7280 | | Accent | #374151 | | Body Font | Apple Color Emoji | | Heading Font | Apple Color Emoji | ## Color Palette - primary: #6B7280 - secondary: #9CA3AF - accent: #374151 - background: #FFFFFF - textPrimary: #09090B - link: #374151 ## Typography - primary: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji - heading: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji ## Visual Assets - Logo: https://www.afternoon.co/_next/image?url=%2Fimages%2Fnew_logo_2.png&w=64&q=75 ## UI Components - input: background=transparent, textColor=#374151, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#F4F4F5, textColor=#18181B, borderRadius=9999px, shadow=none - buttonSecondary: background=#262626, textColor=#FFFFFF, borderColor=#E4E4E7, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: founders and entrepreneurs ## Afternoon.co Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **2026 U.S. State Sales Tax Guide for SaaS Businesses | Afternoon Blog** - Image: https://oz5p45b3crqqz0w4.public.blob.vercel-storage.com/usa1.png - Source: https://www.afternoon.co/blog/SaaS-sales-tax-guide - **Blog | Afternoon** - Image: https://oz5p45b3crqqz0w4.public.blob.vercel-storage.com/illinois.png - Source: https://www.afternoon.co/blog - **Blog | Afternoon** - Image: https://oz5p45b3crqqz0w4.public.blob.vercel-storage.com/denver.png - Source: https://www.afternoon.co/blog - **Oklahoma Sales Tax Guide for SaaS and E-Commerce Businesses 2026 | Afternoon Blog** - Image: https://www.afternoon.co/_next/image?url=https%3A%2F%2Foz5p45b3crqqz0w4.public.blob.vercel-storage.com%2Foklahoma.png&w=3840&q=80 - Source: https://www.afternoon.co/blog/oklahoma-sales-tax-guide - **Vermont Sales Tax Guide for SaaS and E-Commerce Businesses 2026 | Afternoon Blog** - Image: https://www.afternoon.co/_next/image?url=https%3A%2F%2Foz5p45b3crqqz0w4.public.blob.vercel-storage.com%2Fvermont1.png&w=3840&q=80 - Source: https://www.afternoon.co/blog/vermont-sales-tax-guide - **Utah Sales Tax Guide for SaaS and E-Commerce Businesses 2026 | Afternoon Blog** - Image: https://oz5p45b3crqqz0w4.public.blob.vercel-storage.com/utah.png - Source: https://www.afternoon.co/blog/utah-sales-tax-guide ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Apple Color Emoji", "role": "unknown" }, { "family": "Segoe UI Emoji", "role": "unknown" }, { "family": "Segoe UI Symbol", "role": "unknown" }, { "family": "Noto Color Emoji", "role": "unknown" } ], "colors": { "primary": "#6B7280", "secondary": "#9CA3AF", "accent": "#374151", "background": "#FFFFFF", "textPrimary": "#09090B", "link": "#374151" }, "typography": { "fontFamilies": { "primary": "Apple Color Emoji", "heading": "Apple Color Emoji" }, "fontStacks": { "heading": [ "fontSans", "fontSans Fallback" ], "body": [ "fontSans", "fontSans Fallback", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "fontSans", "fontSans Fallback" ] }, "fontSizes": { "h1": "60px", "h2": "48px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "transparent", "textColor": "#374151", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#F4F4F5", "textColor": "#18181B", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#262626", "textColor": "#FFFFFF", "borderColor": "#E4E4E7", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://www.afternoon.co/_next/image?url=%2Fimages%2Fnew_logo_2.png&w=64&q=75", "favicon": null, "ogImage": null, "logoHref": "/", "logoAlt": "Hedron Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Afternoon'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "Button #0 ('Get started') is likely the primary CTA due to its action-oriented text and distinct color group (#F4F4F5) compared to other buttons." }, "secondary": { "index": 1, "text": "Get a demo", "reasoning": "Button #1 ('Get a demo') is chosen as secondary because it has a different color group (#262626) and complements the primary CTA by offering an alternative action." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "founders and entrepreneurs" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Afternoon'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```