# Agentive Brand Identity

A complete profile of **Agentive**'s visual system — colors, typography, components, and personality — extracted from https://www.goagentive.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/agentive
- Machine-readable JSON: https://characterquilt.com/branding/agentive.json
- Per-page llms.txt: https://characterquilt.com/branding/agentive/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4A5565 |
| Accent | #171717 |
| Body Font | Inter Tight |
| Heading Font | Inter Tight |

## Color Palette

- primary: #4A5565
- accent: #171717
- background: #FFFFFF
- textPrimary: #0A0A0A
- link: #4A5565

## Typography

- primary: Inter Tight — https://fonts.google.com/specimen/Inter+Tight
- heading: Inter Tight — https://fonts.google.com/specimen/Inter+Tight

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100.5%22%20height%3D%2230.5%22%20viewBox%3D%220%200%20201%2061%22%20class%3D%22mt-%5B1.5px%5D%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M25.7416%2039.1996C25.7416%2040.4043%2025.9165%2041.2982%2026.2663%2041.8811C26.6549%2042.4252%2027.2573%2042.8527%2028.0734%2043.1636L26.4994%2048.1187C24.7506%2047.9632%2023.3127%2047.5357%2022.1856%2046.8362C21.0975%2046.1367%2020.2619%2045.0679%2019.679%2043.63C18.6297%2045.1845%2017.3083%2046.3504%2015.7149%2047.1277C14.1604%2047.8661%2012.4116%2048.2353%2010.4684%2048.2353C7.39821%2048.2353%204.96926%2047.3608%203.18156%2045.612C1.39385%2043.8632%200.5%2041.5702%200.5%2038.7332C0.5%2035.391%201.70476%2032.8455%204.11427%2031.0966C6.56265%2029.3089%2010.0409%2028.4151%2014.549%2028.4151H18.3965V26.6662C18.3965%2024.6842%2017.9301%2023.3046%2016.9974%2022.5273C16.1035%2021.7112%2014.6462%2021.3031%2012.6253%2021.3031C10.3712%2021.3031%207.65082%2021.8472%204.46404%2022.9354L2.7152%2017.8637C6.56265%2016.3869%2010.2935%2015.6485%2013.9078%2015.6485C21.797%2015.6485%2025.7416%2019.1851%2025.7416%2026.2582V39.1996ZM12.4504%2042.8139C14.9765%2042.8139%2016.9585%2041.5508%2018.3965%2039.0247V32.7872H15.3069C10.4878%2032.7872%208.07831%2034.5749%208.07831%2038.1503C8.07831%2039.6271%208.44751%2040.7735%209.18591%2041.5897C9.92431%2042.4058%2011.0125%2042.8139%2012.4504%2042.8139Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M57.8114%2018.1552C55.8294%2018.8547%2052.8564%2019.2045%2048.8923%2019.2045C50.7966%2020.0595%2052.1957%2021.1282%2053.0896%2022.4107C54.0223%2023.6543%2054.4886%2025.2283%2054.4886%2027.1326C54.4886%2029.1535%2053.9834%2030.9412%2052.973%2032.4957C52.0014%2034.0502%2050.5635%2035.2744%2048.6592%2036.1683C46.7937%2037.0621%2044.598%2037.509%2042.0719%2037.509C40.6728%2037.509%2039.4486%2037.3536%2038.3993%2037.0427C37.5443%2037.6256%2037.1168%2038.3835%2037.1168%2039.3162C37.1168%2040.7541%2038.3604%2041.4731%2040.8477%2041.4731H45.5695C47.8236%2041.4731%2049.7862%2041.8423%2051.4573%2042.5807C53.1673%2043.3191%2054.4886%2044.3684%2055.4213%2045.7286C56.3541%2047.0499%2056.8204%2048.5462%2056.8204%2050.2173C56.8204%2053.3263%2055.4991%2055.7358%2052.8564%2057.4458C50.2137%2059.1947%2046.4051%2060.0691%2041.4306%2060.0691C37.8552%2060.0691%2035.0376%2059.6999%2032.9779%2058.9615C30.957%2058.2231%2029.5191%2057.1544%2028.6641%2055.7553C27.8091%2054.3562%2027.3816%2052.5685%2027.3816%2050.3922H34.0855C34.0855%2051.4803%2034.2798%2052.3353%2034.6684%2052.9571C35.0959%2053.5789%2035.8343%2054.0453%2036.8836%2054.3562C37.9718%2054.6671%2039.5263%2054.8226%2041.5472%2054.8226C44.3842%2054.8226%2046.3857%2054.4728%2047.5516%2053.7733C48.7175%2053.0737%2049.3004%2052.0633%2049.3004%2050.7419C49.3004%2049.576%2048.8535%2048.6628%2047.9596%2048.0021C47.0658%2047.3803%2045.7639%2047.0694%2044.0539%2047.0694H39.3903C36.4756%2047.0694%2034.2798%2046.5059%2032.803%2045.3788C31.3262%2044.2518%2030.5878%2042.8333%2030.5878%2041.1233C30.5878%2040.0351%2030.8987%2038.9858%2031.5205%2037.9754C32.1812%2036.965%2033.075%2036.11%2034.2021%2035.4104C32.3366%2034.4388%2030.957%2033.2535%2030.0632%2031.8545C29.2082%2030.4165%2028.7807%2028.7065%2028.7807%2026.7245C28.7807%2024.5093%2029.3248%2022.5662%2030.4129%2020.895C31.5011%2019.2239%2032.9973%2017.9414%2034.9016%2017.0476C36.8448%2016.1149%2039.06%2015.6485%2041.5472%2015.6485C44.8117%2015.7262%2047.435%2015.4931%2049.417%2014.949C51.4379%2014.366%2053.6142%2013.4528%2055.946%2012.2091L57.8114%2018.1552ZM41.6638%2020.7202C39.9927%2020.7202%2038.6713%2021.2642%2037.6998%2022.3524C36.767%2023.4017%2036.3007%2024.8202%2036.3007%2026.6079C36.3007%2028.4734%2036.7865%2029.9502%2037.7581%2031.0383C38.7296%2032.1265%2040.0704%2032.6706%2041.7804%2032.6706C43.5681%2032.6706%2044.9283%2032.1459%2045.861%2031.0966C46.7937%2030.0085%2047.2601%2028.4928%2047.2601%2026.5496C47.2601%2022.6633%2045.3947%2020.7202%2041.6638%2020.7202Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M83.3186%2031.2132C83.3186%2031.6018%2083.2603%2032.6123%2083.1437%2034.2445H63.7898C64.023%2037.237%2064.8003%2039.3745%2066.1216%2040.6569C67.443%2041.9394%2069.1918%2042.5807%2071.3681%2042.5807C72.7283%2042.5807%2074.0108%2042.3669%2075.2156%2041.9394C76.4203%2041.4731%2077.7028%2040.7735%2079.063%2039.8408L82.1527%2044.0963C78.7327%2046.8556%2074.9241%2048.2353%2070.7269%2048.2353C66.0245%2048.2353%2062.3908%2046.7973%2059.8258%2043.9215C57.2997%2041.0456%2056.0366%2037.1204%2056.0366%2032.1459C56.0366%2028.998%2056.5807%2026.1804%2057.6689%2023.6932C58.7571%2021.1671%2060.331%2019.2045%2062.3908%2017.8054C64.4505%2016.3675%2066.8989%2015.6485%2069.7359%2015.6485C74.0497%2015.6485%2077.3919%2017.0282%2079.7626%2019.7874C82.1332%2022.5079%2083.3186%2026.3165%2083.3186%2031.2132ZM75.9151%2029.0563C75.9151%2023.6543%2073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- Favicon: https://www.goagentive.com/favicon.ico
- Social card (og:image): https://www.goagentive.com/agentive-audit-with-ai-og.png

## UI Components

- buttonPrimary: background=#171717, textColor=#FAFAFA, borderRadius=14px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Agentive Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Agentive - About us**
  - Image: https://www.goagentive.com/team/founders.jpg
  - Source: https://www.goagentive.com/about
- **Agentive**
  - Image: https://www.goagentive.com/testimonial/greg.png
  - Source: https://www.goagentive.com/
- **Agentive - About us**
  - Image: https://www.goagentive.com/favicon.ico
  - Source: https://www.goagentive.com/about
- **Agentive**
  - Image: https://www.goagentive.com/agentive-audit-with-ai-og.png
  - Source: https://www.goagentive.com/contact

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Tight",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#4A5565",
    "accent": "#171717",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#4A5565"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Tight",
      "heading": "Inter Tight"
    },
    "fontStacks": {
      "heading": [
        "Inter Tight"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "21px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FAFAFA",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.goagentive.com/favicon.ico",
    "ogImage": "https://www.goagentive.com/agentive-audit-with-ai-og.png",
    "logoHref": "/"
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  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which aligns with the brand 'Agentive'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "The button 'Request a demo' is the only button available and uses a dark background (#171717) with contrasting text, making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no secondary button available with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which aligns with the brand 'Agentive'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```