# AgileMD Brand Identity

A complete profile of **AgileMD**'s visual system — colors, typography, components, and personality — extracted from https://agilemd.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/agilemd
- Machine-readable JSON: https://characterquilt.com/branding/agilemd.json
- Per-page llms.txt: https://characterquilt.com/branding/agilemd/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3F5372 |
| Accent | #06BCC1 |
| Body Font | Satoshi |
| Heading Font | Source Serif Pro |

## Color Palette

- primary: #3F5372
- secondary: #FFF1E4
- accent: #06BCC1
- background: #FFFFFF
- textPrimary: #06BCC1
- link: #06BCC1

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Source Serif Pro — https://fonts.google.com/specimen/Source+Serif+Pro

## Visual Assets

- Logo: https://cdn.prod.website-files.com/62d742c41f3f8d04dc13c14c/6618bf7efeaeb84f943034f7_logo_agilemd_blue.png
- Favicon: https://cdn.prod.website-files.com/62d742c41f3f8d04dc13c14c/66171198c1bd34db40bd1ca0_AgileMD_Icon_32x32_.png

## UI Components

- buttonPrimary: background=#06BCC1, textColor=#FFFFFF, borderRadius=200px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

## AgileMD Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Undeniable Link Between Sepsis and Clinical Deterioration**
  - Image: https://cdn.prod.website-files.com/62d742c41f3f8d248213c18b/6707d934bb330e567b83e559_6707d86a2e531c0b45813b34_Overlapping%2520Etiologies%2520Chart.png
  - Source: https://www.agilemd.com/post/the-undeniable-link-between-sepsis-and-clinical-deterioration
- **Dana Edelson, MD, MS introduction to Sepsis Alliance Webinar - Evaluation  and Implementation of AI Powered Solutions for Sepsis**
  - Image: https://i.vimeocdn.com/video/1954653047-a0f6c12468294197481fbf8ccff001211b5c802a260794de1367c1fef40517f4-d?f=webp
  - Source: https://www.agilemd.com/post/sepsis-alliance-webinar-recap-sepsis-prediction-models-yales-ecart-case-study
- **Jennifer Johnson, APRN for Sepsis Alliance Webinar - Evaluation and  Implementation of AI Powered Solutions for Sepsis**
  - Image: https://i.vimeocdn.com/video/1954678578-d4ea5be707bf603391da2190199a4e12f6ef187b46584b0367e206c3fa14526a-d?f=webp
  - Source: https://www.agilemd.com/post/sepsis-alliance-webinar-recap-sepsis-prediction-models-yales-ecart-case-study
- **News**
  - Image: https://cdn.prod.website-files.com/62d742c41f3f8d248213c18b/660deaa7eee5b30c133c31e4_Chicago_Ideas_2020_05_01.png
  - Source: https://www.agilemd.com/news
- **Patrick G. Lyons, MD, MSc for Sepsis Alliance Webinar - Evaluation and  Implementation of AI Tools for Sepsis**
  - Image: https://i.vimeocdn.com/video/1954674681-58b4954dc86513a636bf8cb1729422da7db3320fdf34aae894a4d0b91f6d8ad4-d?f=webp
  - Source: https://www.agilemd.com/post/sepsis-alliance-webinar-recap-sepsis-prediction-models-yales-ecart-case-study
- **AgileMD Blog**
  - Image: https://cdn.prod.website-files.com/62d742c41f3f8d248213c18b/67d0fad75f3c0327ead12821_Checklist%20Image.png
  - Source: https://www.agilemd.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Source Serif Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3F5372",
    "secondary": "#FFF1E4",
    "accent": "#06BCC1",
    "background": "#FFFFFF",
    "textPrimary": "#06BCC1",
    "link": "#06BCC1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Source Serif Pro"
    },
    "fontStacks": {
      "heading": [
        "Source Serif Pro",
        "sans-serif"
      ],
      "body": [
        "Satoshi",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "66px",
      "h2": "66px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#06BCC1",
      "textColor": "#FFFFFF",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62d742c41f3f8d04dc13c14c/6618bf7efeaeb84f943034f7_logo_agilemd_blue.png",
    "favicon": "https://cdn.prod.website-files.com/62d742c41f3f8d04dc13c14c/66171198c1bd34db40bd1ca0_AgileMD_Icon_32x32_.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'AgileMD'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "The button 'Request Demo' uses a vibrant brand color (#06BCC1) and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'AgileMD'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```