# Airbnb Brand Identity

A complete profile of **Airbnb**'s visual system — colors, typography, components, and personality — extracted from http://airbnb.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/airbnb
- Machine-readable JSON: https://characterquilt.com/branding/airbnb.json
- Per-page llms.txt: https://characterquilt.com/branding/airbnb/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF385C |
| Accent | #224CA4 |
| Body Font | Airbnb Cereal VF |
| Heading Font | Circular |

## Color Palette

- primary: #FF385C
- secondary: #EAF3FD
- accent: #224CA4
- background: #FFFFFF
- textPrimary: #222222
- link: #224CA4

## Typography

- primary: Airbnb Cereal VF — https://fonts.google.com/specimen/Airbnb+Cereal+VF
- heading: Circular — https://fonts.google.com/specimen/Circular

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22102%22%20height%3D%2232%22%20viewBox%3D%220%200%203490%201080%22%20style%3D%22display%3Ablock%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M1494.71%20456.953C1458.28%20412.178%201408.46%20389.892%201349.68%20389.892C1233.51%20389.892%201146.18%20481.906%201146.18%20605.892C1146.18%20729.877%201233.51%20821.892%201349.68%20821.892C1408.46%20821.892%201458.28%20799.605%201494.71%20754.83L1500.95%20810.195H1589.84V401.588H1500.95L1494.71%20456.953ZM1369.18%20736.895C1295.33%20736.895%201242.08%20683.41%201242.08%20605.892C1242.08%20528.373%201295.33%20474.888%201369.18%20474.888C1443.02%20474.888%201495.49%20529.153%201495.49%20605.892C1495.49%20682.63%201443.8%20736.895%201369.18%20736.895ZM1656.11%20810.195H1750.46V401.588H1656.11V810.195ZM948.912%20666.715C875.618%20506.859%20795.308%20344.664%20713.438%20184.809C698.623%20155.177%20670.554%2098.2527%20645.603%2067.8412C609.736%2024.1733%20556.715%200.779785%20502.915%200.779785C449.115%200.779785%20396.094%2024.1733%20360.227%2067.8412C335.277%2098.2527%20307.207%20155.177%20292.392%20184.809C210.522%20344.664%20130.212%20506.859%2056.9187%20666.715C47.5621%20687.769%2024.9504%20737.675%2016.3736%20760.289C6.2373%20787.581%200.779297%20817.213%200.779297%20846.845C0.779297%20975.509%20101.362%201079.22%20235.473%201079.22C346.193%201079.22%20434.3%201008.26%20502.915%20934.18C571.53%201008.26%20659.638%201079.22%20770.357%201079.22C904.468%201079.22%201005.83%20975.509%201005.83%20846.845C1005.83%20817.213%20999.593%20787.581%20989.457%20760.289C980.88%20737.675%20958.268%20687.769%20948.912%20666.715ZM502.915%20810.195C447.555%20738.455%20396.094%20649.56%20396.094%20577.819C396.094%20506.079%20446.776%20470.209%20502.915%20470.209C559.055%20470.209%20610.516%20508.419%20610.516%20577.819C610.516%20647.22%20558.275%20738.455%20502.915%20810.195ZM770.357%20998.902C688.362%20998.902%20618.032%20941.557%20555.741%20872.656C619.966%20792.541%20690.826%20679.121%20690.826%20577.819C690.826%20458.513%20598.04%20389.892%20502.915%20389.892C407.79%20389.892%20315.784%20458.513%20315.784%20577.819C315.784%20679.098%20386.145%20792.478%20450.144%20872.593C387.845%20941.526%20317.491%20998.902%20235.473%20998.902C146.586%20998.902%2081.0898%20931.061%2081.0898%20846.845C81.0898%20826.57%2084.2087%20807.856%2091.2261%20788.361C98.2436%20770.426%20120.855%20720.52%20130.212%20701.025C203.505%20541.17%20282.256%20380.534%20364.126%20220.679C378.941%20191.047%20403.891%20141.921%20422.605%20119.307C442.877%2094.3538%20470.947%2081.0975%20502.915%2081.0975C534.883%2081.0975%20562.953%2094.3538%20583.226%20119.307C601.939%20141.921%20626.89%20191.047%20641.704%20220.679C723.574%20380.534%20802.325%20541.17%20875.618%20701.025C884.975%20720.52%20907.587%20770.426%20914.604%20788.361C921.622%20807.856%20925.52%20826.57%20925.52%20846.845C925.52%20931.061%20859.244%20998.902%20770.357%20998.902ZM3285.71%20389.892C3226.91%20389.892%203175.97%20413.098%203139.91%20456.953V226.917H3045.56V810.195H3134.45L3140.69%20754.83C3177.12%20799.605%203226.94%20821.892%203285.71%20821.892C3401.89%20821.892%203489.22%20729.877%203489.22%20605.892C3489.22%20481.906%203401.89%20389.892%203285.71%20389.892ZM3266.22%20736.895C3191.6%20736.895%203139.91%20682.63%203139.91%20605.892C3139.91%20529.153%203191.6%20474.888%203266.22%20474.888C3340.85%20474.888%203393.32%20528.373%203393.32%20605.892C3393.32%20683.41%203340.07%20736.895%203266.22%20736.895ZM2827.24%20389.892C2766.15%20389.892%202723.56%20418.182%202699.37%20456.953L2693.13%20401.588H2604.24V810.195H2698.59V573.921C2698.59%20516.217%202741.47%20474.888%202800.73%20474.888C2856.87%20474.888%202888.84%20513.097%202888.84%20578.599V810.195H2983.19V566.903C2983.19%20457.733%202923.15%20389.892%202827.24%20389.892ZM1911.86%20460.072L1905.62%20401.588H1816.73V810.195H1911.08V604.332C1911.08%20532.592%201954.74%20486.585%202027.26%20486.585C2042.85%20486.585%202058.44%20488.144%202070.92%20492.043V401.588C2059.22%20396.91%202044.41%20395.35%202028.04%20395.35C1978.58%20395.35%201936.66%20421.177%201911.86%20460.072ZM2353.96%20389.892C2295.15%20389.892%202244.21%20413.098%202208.15%20456.953V226.917H2113.8V810.195H2202.69L2208.93%20754.83C2245.36%20799.605%202295.18%20821.892%202353.96%20821.892C2470.13%20821.892%202557.46%20729.877%202557.46%20605.892C2557.46%20481.906%202470.13%20389.892%202353.96%20389.892ZM2334.46%20736.895C2259.84%20736.895%202208.15%20682.63%202208.15%20605.892C2208.15%20529.153%202259.84%20474.888%202334.46%20474.888C2409.09%20474.888%202461.56%20528.373%202461.56%20605.892C2461.56%20683.41%202408.31%20736.895%202334.46%20736.895ZM1703.28%20226.917C1669.48%20226.917%201642.08%20254.326%201642.08%20288.13C1642.08%20321.934%201669.48%20349.343%201703.28%20349.343C1737.09%20349.343%201764.49%20321.934%201764.49%20288.13C1764.49%20254.326%201737.09%20226.917%201703.28%20226.917Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(255%2C%2056%2C%2092)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://a0.muscache.com/airbnb/static/icons/apple-touch-icon-76x76-3b313d93b1b5823293524b9764352ac9.png
- Social card (og:image): https://a0.muscache.com/im/pictures/fe7217ff-0b24-438d-880d-b94722c75bf5.jpg

## Brand Personality

Tone: modern · Energy: medium · Audience: travelers and hosts

## Airbnb Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Mastering the tvOS Focus Engine. by Michael Bachand and Adam Michela | by  AirbnbEng | The Airbnb Tech Blog | Medium**
  - Image: https://miro.medium.com/1*rw0JisNrpREBgosdyyXCxQ.jpeg
  - Source: http://nerds.airbnb.com/tvos-focus-engine/
- **ห้องข่าว Airbnb**
  - Image: https://news.airbnb.com/wp-content/uploads/sites/4/2025/09/PJMPHOTO19Q101_SNYA72_1236.jpg
  - Source: https://news.airbnb.com/th/
- **What will change for hosts with regards to data sharing in 2021**
  - Image: https://news.airbnb.com/wp-content/uploads/sites/4/2019/11/Header_TaxeElan_BLOG.jpg?fit=1440%2C620
  - Source: https://news.airbnb.com/fr/what-will-change-for-hosts-with-regards-to-data-sharing-in-2021/
- **Exploring your hosting tools - Resource Center - Airbnb**
  - Image: https://images.contentstack.io/v3/assets/bltb428ce5d46f8efd8/blt03719139bc787f4a/68193ec18a9b9d67e6d315f2/HGPT_RCT_STAYS_en.png?crop=84.3p,100.0p,x7.8p,y0.0p&auto=webp
  - Source: https://www.airbnb.com/resources/hosting-homes/a/exploring-your-hosting-tools-738
- **Life of a Ticket. by Emre Ozdemir | by AirbnbEng | The Airbnb Tech Blog |  Medium**
  - Image: https://miro.medium.com/v2/resize:fit:1400/0*0Ch6QOGL0X4BqLgS.jpg
  - Source: http://nerds.airbnb.com/life-of-a-ticket/
- **Airbnb-Newsroom**
  - Image: https://news.airbnb.com/wp-content/uploads/sites/4/2025/12/Airbnb_Travel_Trends_2026_Tromso.jpeg
  - Source: https://news.airbnb.com/de/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Airbnb Cereal VF",
      "role": "body"
    },
    {
      "family": "Circular",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF385C",
    "secondary": "#EAF3FD",
    "accent": "#224CA4",
    "background": "#FFFFFF",
    "textPrimary": "#222222",
    "link": "#224CA4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Airbnb Cereal VF",
      "heading": "Circular"
    },
    "fontStacks": {
      "heading": [
        "Airbnb Cereal VF",
        "Circular",
        "-apple-system",
        "BlinkMacSystemFont",
        "Roboto",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Airbnb Cereal VF",
        "Circular",
        "-apple-system",
        "BlinkMacSystemFont",
        "Roboto",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Airbnb Cereal VF",
        "Circular",
        "-apple-system",
        "BlinkMacSystemFont",
        "Roboto",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "28px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22102%22%20height%3D%2232%22%20viewBox%3D%220%200%203490%201080%22%20style%3D%22display%3Ablock%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M1494.71%20456.953C1458.28%20412.178%201408.46%20389.892%201349.68%20389.892C1233.51%20389.892%201146.18%20481.906%201146.18%20605.892C1146.18%20729.877%201233.51%20821.892%201349.68%20821.892C1408.46%20821.892%201458.28%20799.605%201494.71%20754.83L1500.95%20810.195H1589.84V401.588H1500.95L1494.71%20456.953ZM1369.18%20736.895C1295.33%20736.895%201242.08%20683.41%201242.08%20605.892C1242.08%20528.373%201295.33%20474.888%201369.18%20474.888C1443.02%20474.888%201495.49%20529.153%201495.49%20605.892C1495.49%20682.63%201443.8%20736.895%201369.18%20736.895ZM1656.11%20810.195H1750.46V401.588H1656.11V810.195ZM948.912%20666.715C875.618%20506.859%20795.308%20344.664%20713.438%20184.809C698.623%20155.177%20670.554%2098.2527%20645.603%2067.8412C609.736%2024.1733%20556.715%200.779785%20502.915%200.779785C449.115%200.779785%20396.094%2024.1733%20360.227%2067.8412C335.277%2098.2527%20307.207%20155.177%20292.392%20184.809C210.522%20344.664%20130.212%20506.859%2056.9187%20666.715C47.5621%20687.769%2024.9504%20737.675%2016.3736%20760.289C6.2373%20787.581%200.779297%20817.213%200.779297%20846.845C0.779297%20975.509%20101.362%201079.22%20235.473%201079.22C346.193%201079.22%20434.3%201008.26%20502.915%20934.18C571.53%201008.26%20659.638%201079.22%20770.357%201079.22C904.468%201079.22%201005.83%20975.509%201005.83%20846.845C1005.83%20817.213%20999.593%20787.581%20989.457%20760.289C980.88%20737.675%20958.268%20687.769%20948.912%20666.715ZM502.915%20810.195C447.555%20738.455%20396.094%20649.56%20396.094%20577.819C396.094%20506.079%20446.776%20470.209%20502.915%20470.209C559.055%20470.209%20610.516%20508.419%20610.516%20577.819C610.516%20647.22%20558.275%20738.455%20502.915%20810.195ZM770.357%20998.902C688.362%20998.902%20618.032%20941.557%20555.741%20872.656C619.966%20792.541%20690.826%20679.121%20690.826%20577.819C690.826%20458.513%20598.04%20389.892%20502.915%20389.892C407.79%20389.892%20315.784%20458.513%20315.784%20577.819C315.784%20679.098%20386.145%20792.478%20450.144%20872.593C387.845%20941.526%20317.491%20998.902%20235.473%20998.902C146.586%20998.902%2081.0898%20931.061%2081.0898%20846.845C81.0898%20826.57%2084.2087%20807.856%2091.2261%20788.361C98.2436%20770.426%20120.855%20720.52%20130.212%20701.025C203.505%20541.17%20282.256%20380.534%20364.126%20220.679C378.941%20191.047%20403.891%20141.921%20422.605%20119.307C442.877%2094.3538%20470.947%2081.0975%20502.915%2081.0975C534.883%2081.0975%20562.953%2094.3538%20583.226%20119.307C601.939%20141.921%20626.89%20191.047%20641.704%20220.679C723.574%20380.534%20802.325%20541.17%20875.618%20701.025C884.975%20720.52%20907.587%20770.426%20914.604%20788.361C921.622%20807.856%20925.52%20826.57%20925.52%20846.845C925.52%20931.061%20859.244%20998.902%20770.357%20998.902ZM3285.71%20389.892C3226.91%20389.892%203175.97%20413.098%203139.91%20456.953V226.917H3045.56V810.195H3134.45L3140.69%20754.83C3177.12%20799.605%203226.94%20821.892%203285.71%20821.892C3401.89%20821.892%203489.22%20729.877%203489.22%20605.892C3489.22%20481.906%203401.89%20389.892%203285.71%20389.892ZM3266.22%20736.895C3191.6%20736.895%203139.91%20682.63%203139.91%20605.892C3139.91%20529.153%203191.6%20474.888%203266.22%20474.888C3340.85%20474.888%203393.32%20528.373%203393.32%20605.892C3393.32%20683.41%203340.07%20736.895%203266.22%20736.895ZM2827.24%20389.892C2766.15%20389.892%202723.56%20418.182%202699.37%20456.953L2693.13%20401.588H2604.24V810.195H2698.59V573.921C2698.59%20516.217%202741.47%20474.888%202800.73%20474.888C2856.87%20474.888%202888.84%20513.097%202888.84%20578.599V810.195H2983.19V566.903C2983.19%20457.733%202923.15%20389.892%202827.24%20389.892ZM1911.86%20460.072L1905.62%20401.588H1816.73V810.195H1911.08V604.332C1911.08%20532.592%201954.74%20486.585%202027.26%20486.585C2042.85%20486.585%202058.44%20488.144%202070.92%20492.043V401.588C2059.22%20396.91%202044.41%20395.35%202028.04%20395.35C1978.58%20395.35%201936.66%20421.177%201911.86%20460.072ZM2353.96%20389.892C2295.15%20389.892%202244.21%20413.098%202208.15%20456.953V226.917H2113.8V810.195H2202.69L2208.93%20754.83C2245.36%20799.605%202295.18%20821.892%202353.96%20821.892C2470.13%20821.892%202557.46%20729.877%202557.46%20605.892C2557.46%20481.906%202470.13%20389.892%202353.96%20389.892ZM2334.46%20736.895C2259.84%20736.895%202208.15%20682.63%202208.15%20605.892C2208.15%20529.153%202259.84%20474.888%202334.46%20474.888C2409.09%20474.888%202461.56%20528.373%202461.56%20605.892C2461.56%20683.41%202408.31%20736.895%202334.46%20736.895ZM1703.28%20226.917C1669.48%20226.917%201642.08%20254.326%201642.08%20288.13C1642.08%20321.934%201669.48%20349.343%201703.28%20349.343C1737.09%20349.343%201764.49%20321.934%201764.49%20288.13C1764.49%20254.326%201737.09%20226.917%201703.28%20226.917Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(255%2C%2056%2C%2092)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://a0.muscache.com/airbnb/static/icons/apple-touch-icon-76x76-3b313d93b1b5823293524b9764352ac9.png",
    "ogImage": "https://a0.muscache.com/im/pictures/fe7217ff-0b24-438d-880d-b94722c75bf5.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, which strongly indicates it is the primary brand logo for Airbnb.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "travelers and hosts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, which strongly indicates it is the primary brand logo for Airbnb.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```