# AirMyne Brand Identity

A complete profile of **AirMyne**'s visual system — colors, typography, components, and personality — extracted from http://www.airmyne.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/airmyne
- Machine-readable JSON: https://characterquilt.com/branding/airmyne.json
- Per-page llms.txt: https://characterquilt.com/branding/airmyne/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #315749 |
| Accent | #8FD2B2 |
| Body Font | Satoshi |
| Heading Font | halyard-display |

## Color Palette

- primary: #315749
- accent: #8FD2B2
- background: #FFFFFF
- textPrimary: #000000
- link: #8FD2B2

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: halyard-display — https://fonts.google.com/specimen/halyard-display

## Visual Assets

- Logo: https://images.squarespace-cdn.com/content/v1/658364951ebc22517ab52fc5/5cc0e31a-50bb-4385-b4e3-68fee2ab3e98/Airmyne-Direct-Air-Capture-Logo.png?format=1500w
- Favicon: https://images.squarespace-cdn.com/content/v1/658364951ebc22517ab52fc5/0cc0a686-a8e3-467d-aaca-d94b0cb0580f/favicon.ico
- Social card (og:image): http://static1.squarespace.com/static/658364951ebc22517ab52fc5/t/65e759306c32646a2325f90e/1709660464832/Airmyne-SocialSharingImage.png?format=1500w

## UI Components

- buttonPrimary: background=#8FD2B2, textColor=#000000, borderRadius=300px, shadow=none
- buttonSecondary: background=#315749, textColor=#FFFFFF, borderRadius=300px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: environmentally conscious businesses

## AirMyne Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Jan Huckfeldt, AirMyne Chief Commercial Officer Q&A**
  - Image: https://i.vimeocdn.com/video/1972029878-9cb4e765c960ebe54c898081c7f5f46dc686ddbc3e20d4ba84751f8b2b3fa46f-d?f=webp
  - Source: https://www.airmyne.com/news/a-q-and-a-with-jan-huckfeldt-airmyne-interim-cco
- **About — AirMyne**
  - Image: https://images.squarespace-cdn.com/content/v1/658364951ebc22517ab52fc5/fc62dd68-5f7e-4371-a043-f0e63839ee85/Profile_YukiSekiguchi.jpeg
  - Source: https://www.airmyne.com/about
- **News — AirMyne**
  - Image: https://images.squarespace-cdn.com/content/v1/658364951ebc22517ab52fc5/1722561889783-SSQA2ZQ15N6W19B4ZPOZ/Screenshot+2024-07-31+at+2.25.33%E2%80%AFPM.png
  - Source: https://www.airmyne.com/news
- **News — AirMyne**
  - Image: https://images.squarespace-cdn.com/content/v1/658364951ebc22517ab52fc5/1710794829488-BATVAFENSCGZ7Z8S1QAZ/AirMyne_TeamPhotos_03062023-80.jpg
  - Source: https://www.airmyne.com/news
- **Hello world, we're AirMyne — AirMyne**
  - Image: https://images.squarespace-cdn.com/content/v1/658364951ebc22517ab52fc5/8ba8150d-b1b0-4430-9329-76319f7e6976/Carbonbuilt+handoff.jpeg
  - Source: https://www.airmyne.com/news/announcing-airmyne
- **AirMyne**
  - Image: https://images.squarespace-cdn.com/content/v1/658364951ebc22517ab52fc5/b4740806-f8b9-42ad-84f6-d757d67b2a12/Airmyne-DAC-FoggyMountains.jpg?format=2500w
  - Source: https://www.airmyne.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "adriane-text",
      "role": "unknown"
    },
    {
      "family": "halyard-display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#315749",
    "accent": "#8FD2B2",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#8FD2B2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "halyard-display"
    },
    "fontStacks": {
      "heading": [
        "adriane-text"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi"
      ]
    },
    "fontSizes": {
      "h1": "62.9px",
      "h2": "45.9px",
      "body": "25.5px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#8FD2B2",
      "textColor": "#000000",
      "borderRadius": "300px",
      "borderRadiusCorners": {
        "topLeft": "300px",
        "topRight": "300px",
        "bottomRight": "300px",
        "bottomLeft": "300px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#315749",
      "textColor": "#FFFFFF",
      "borderRadius": "300px",
      "borderRadiusCorners": {
        "topLeft": "300px",
        "topRight": "300px",
        "bottomRight": "300px",
        "bottomLeft": "300px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/658364951ebc22517ab52fc5/5cc0e31a-50bb-4385-b4e3-68fee2ab3e98/Airmyne-Direct-Air-Capture-Logo.png?format=1500w",
    "favicon": "https://images.squarespace-cdn.com/content/v1/658364951ebc22517ab52fc5/0cc0a686-a8e3-467d-aaca-d94b0cb0580f/favicon.ico",
    "ogImage": "http://static1.squarespace.com/static/658364951ebc22517ab52fc5/t/65e759306c32646a2325f90e/1709660464832/Airmyne-SocialSharingImage.png?format=1500w",
    "logoHref": "/",
    "logoAlt": "AirMyne"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'AirMyne'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "Button #0 with text 'Contact Us' uses the vibrant accent color #8FD2B2, making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Our Technology",
      "reasoning": "Button #1 with text 'Our Technology' uses the primary brand color #315749, which is less vibrant than the accent color, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "environmentally conscious businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'AirMyne'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```