# Airthium Brand Identity

A complete profile of **Airthium**'s visual system — colors, typography, components, and personality — extracted from http://www.airthium.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/airthium
- Machine-readable JSON: https://characterquilt.com/branding/airthium.json
- Per-page llms.txt: https://characterquilt.com/branding/airthium/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0066FF |
| Accent | #B8C0CC |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0066FF
- secondary: #00E676
- accent: #B8C0CC
- background: #080808
- textPrimary: #080808
- link: #B8C0CC

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Brand Personality

Tone: professional · Energy: medium · Audience: industrial and environmental sectors

## Airthium Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Airthium - Industrial Heat, Decarbonized**
  - Image: https://airthium.com/img/prototype-front.jpg
  - Source: https://airthium.com/
- **Airthium - Industrial Heat, Decarbonized**
  - Image: https://airthium.com/img/france2030-logo-color.png
  - Source: https://airthium.com/
- **Airthium - Industrial Heat, Decarbonized**
  - Image: https://airthium.com/img/ansys-startup-program-logo.png
  - Source: https://airthium.com/
- **Airthium - Industrial Heat, Decarbonized**
  - Image: https://airthium.com/img/societe-generale-logo.png
  - Source: https://airthium.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0066FF",
    "secondary": "#00E676",
    "accent": "#B8C0CC",
    "background": "#080808",
    "textPrimary": "#080808",
    "link": "#B8C0CC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "44.8px",
      "body": "25.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {},
  "images": {
    "favicon": null,
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The provided logo candidate does not match the brand 'Airthium' as inferred from the page title and URL. It appears to be a partner or client logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color and lack a distinct primary CTA appearance or action-oriented text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "No valid secondary button exists as all buttons have the same background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "industrial and environmental sectors"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The provided logo candidate does not match the brand 'Airthium' as inferred from the page title and URL. It appears to be a partner or client logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```