# AiSDR Brand Identity

A complete profile of **AiSDR**'s visual system — colors, typography, components, and personality — extracted from https://aisdr.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/aisdr
- Machine-readable JSON: https://characterquilt.com/branding/aisdr.json
- Per-page llms.txt: https://characterquilt.com/branding/aisdr/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #321780 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #0000EE
- secondary: #626F78
- accent: #321780
- background: #FFFFFF
- textPrimary: #0A1F2F
- link: #0A1F2F

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://cdn-ilekgef.nitrocdn.com/fGayNeMxmdMQRkMOmQPtyEVIQqXOPItn/assets/images/optimized/rev-142092a/aisdr.com/wp-content/uploads/2023/08/logo-1.svg
- Favicon: https://cdn-ilekgef.nitrocdn.com/fGayNeMxmdMQRkMOmQPtyEVIQqXOPItn/assets/images/optimized/rev-142092a/aisdr.com/wp-content/uploads/2023/08/cropped-AiSDR-icon-2-32x32.png
- Social card (og:image): https://aisdr.com/wp-content/uploads/2025/10/Fb_li-Ads-18.png

## UI Components

- buttonPrimary: background=#321780, textColor=#FFFFFF, borderRadius=40px, shadow=rgba(1, 46, 119, 0.25) 0px 4px 4px 0px, rgba(255, 255, 255, 0.25) 0px 4px 4px 0px inset, rgba(0, 0, 0, 0.25) 0px -4px 4px 0px inset
- buttonSecondary: background=#FFFFFF, textColor=#0A1F2F, borderColor=#0A1F2F, borderRadius=40px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: sales professionals

## AiSDR Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **3 Expert Insights About Cold Calls in Sales | AiSDR**
  - Image: https://aisdr.com/wp-content/uploads/2025/02/HeroImage-ExpertInsightsAboutColdCallsAiSDRblogheroimage.png
  - Source: https://aisdr.com/blog/expert-insights-about-cold-calls-february-2025/
- **How to Boost Your Cold Email Open Rate by 16.4% | AiSDR**
  - Image: https://aisdr.com/wp-content/uploads/2024/06/Hero-Image-Leadership-Nuggets-Open-Rate-Set-up-Experiment-AiSDR-blog-hero-image.webp
  - Source: https://aisdr.com/blog/leadership-nuggets-how-to-boost-your-cold-email-open-rate/
- **AiSDR Product Spotlight #31 | AiSDR**
  - Image: https://aisdr.com/wp-content/uploads/2025/07/HeroImage-AiSDRProductSpotlight31AIStrategistAiSDRblogheroimage.png
  - Source: https://aisdr.com/blog/product-spotlight-31-ai-strategist/
- **3 Expert Insights About Email Writing (July 2024) | AiSDR**
  - Image: https://aisdr.com/wp-content/uploads/2024/07/AiSDR-Blog-Hero-Image-3-Expert-Insights-About-Email-Writing-July-2024-upd-scaled.webp
  - Source: https://aisdr.com/blog/expert-insights-about-email-writing-july-2024/
- **AiSDR Product Spotlight #16 | AiSDR**
  - Image: https://aisdr.com/wp-content/uploads/2025/03/HeroImage-NewColdOutreachTabAiSDRblogheroimage.png
  - Source: https://aisdr.com/blog/aisdr-product-spotlight-16-cold-outreach/
- **Read articles on cold outreach & other topics on the AISDR blog**
  - Image: https://aisdr.com/wp-content/uploads/2024/06/Hero-Image-What-is-DMARC-and-how-does-it-work-AiSDR-blog-hero-image.webp
  - Source: https://aisdr.com/tag/cold-outreach/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#626F78",
    "accent": "#321780",
    "background": "#FFFFFF",
    "textPrimary": "#0A1F2F",
    "link": "#0A1F2F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "48px",
      "body": "40px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#321780",
      "textColor": "#FFFFFF",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgba(1, 46, 119, 0.25) 0px 4px 4px 0px, rgba(255, 255, 255, 0.25) 0px 4px 4px 0px inset, rgba(0, 0, 0, 0.25) 0px -4px 4px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0A1F2F",
      "borderColor": "#0A1F2F",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn-ilekgef.nitrocdn.com/fGayNeMxmdMQRkMOmQPtyEVIQqXOPItn/assets/images/optimized/rev-142092a/aisdr.com/wp-content/uploads/2023/08/logo-1.svg",
    "favicon": "https://cdn-ilekgef.nitrocdn.com/fGayNeMxmdMQRkMOmQPtyEVIQqXOPItn/assets/images/optimized/rev-142092a/aisdr.com/wp-content/uploads/2023/08/cropped-AiSDR-icon-2-32x32.png",
    "ogImage": "https://aisdr.com/wp-content/uploads/2025/10/Fb_li-Ads-18.png",
    "logoHref": "/",
    "logoAlt": "AiSDR logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand 'AiSDR' with alt text 'AiSDR logo'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started with AiSDR →",
      "reasoning": "Button #0 has a vibrant blue background (#321780) and action-oriented text 'Get started with AiSDR →', making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Send me an email",
      "reasoning": "Button #5 has a different background color (#FFFFFF) and serves as a secondary action with text 'Send me an email'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "sales professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand 'AiSDR' with alt text 'AiSDR logo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```