# Ajaib Brand Identity

A complete profile of **Ajaib**'s visual system — colors, typography, components, and personality — extracted from https://www.ajaib.co.id/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ajaib
- Machine-readable JSON: https://characterquilt.com/branding/ajaib.json
- Per-page llms.txt: https://characterquilt.com/branding/ajaib/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #445B70 |
| Accent | #3A83F9 |
| Body Font | Gabarito |
| Heading Font | Gabarito |

## Color Palette

- primary: #445B70
- accent: #3A83F9
- background: #FFFFFF
- textPrimary: #171717
- link: #3A83F9

## Typography

- primary: Gabarito — https://fonts.google.com/specimen/Gabarito
- heading: Gabarito — https://fonts.google.com/specimen/Gabarito

## Visual Assets

- Logo: https://ajaib.co.id/_next/static/media/ajaib-logo.423d79d0.svg
- Favicon: https://ajaib.co.id/favicon.ico?v=3

## UI Components

- buttonPrimary: background=#3A83F9, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#3A83F9, borderColor=#3A83F9, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: individual investors in Indonesia

## Ajaib Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Harga The Root Network USDT to IDR Hari Ini - Ajaib**
  - Image: https://ajaib.co.id/_next/image?url=https%3A%2F%2Fmfui.ajaib.co.id%2Fmf%2Fuploads%2Fuserinfo%2Fef71642a-2e39-4c92-9f2e-fcee900a861c.jpg&w=3840&q=75
  - Source: https://ajaib.co.id/kripto/aset/ROOT
- **Cara Membuat Blog Gratis hingga Mendapatkan Uang dari Blog - Ajaib**
  - Image: https://storage.googleapis.com/storage-ajaib-prd-platform-wp-artifact/2020/08/Membuat-Blog-Gratis.jpg
  - Source: https://ajaib.co.id/belajar/milenial/suka-menulis-ini-5-situs-untuk-membuat-blog-gratis
- **Eksplor Kripto - Halaman 7**
  - Image: https://s2.coinmarketcap.com/static/img/coins/128x128/2348.png
  - Source: https://ajaib.co.id/kripto/aset/page/7
- **Blogger Sukses dan Cara Mendapatkan Uang dari Blog - Ajaib**
  - Image: https://storage.googleapis.com/storage-ajaib-prd-platform-wp-artifact/2019/11/contoh-blog-marketing.jpg
  - Source: https://ajaib.co.id/belajar/bisnis-kerja-sampingan/blogger-sukses-dan-cara-mendapatkan-uang-dari-blog
- **Harga Sapien USDT to IDR Hari Ini - Ajaib**
  - Image: https://mfui.ajaib.co.id/mf/uploads/userinfo/6ab11c74-b069-498a-979f-d06a050136cb.jpg
  - Source: https://ajaib.co.id/kripto/aset/SAPIEN
- **Harga Saham BLOG - Trimitra Trans Persada Tbk. Hari Ini - Ajaib**
  - Image: https://cdn-stock.ajaib.co.id/image/BLOG_461c34a0-dbab-48b1-b3e0-f9556c919d99.png
  - Source: https://ajaib.co.id/saham/aset/BLOG

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gabarito",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#445B70",
    "accent": "#3A83F9",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#3A83F9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gabarito",
      "heading": "Gabarito"
    },
    "fontStacks": {
      "heading": [
        "Gabarito",
        "sans-serif"
      ],
      "body": [
        "Gabarito",
        "sans-serif"
      ],
      "paragraph": [
        "Gabarito",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "16px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3A83F9",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#3A83F9",
      "borderColor": "#3A83F9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://ajaib.co.id/_next/static/media/ajaib-logo.423d79d0.svg",
    "favicon": "https://ajaib.co.id/favicon.ico?v=3",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Ajaib"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ajaib'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Pelajari Lebih Lanjut >",
      "reasoning": "Button #0 has a vibrant blue background (#3A83F9), which is the brand's accent color, making it stand out as the primary call-to-action. The text 'Pelajari Lebih Lanjut >' is action-oriented, encouraging users to learn more."
    },
    "secondary": {
      "index": 8,
      "text": "Lihat Biaya Selengkapnya",
      "reasoning": "Button #8 has a white background with blue text and border, making it distinct from the primary button. It serves as a secondary action with the text 'Lihat Biaya Selengkapnya', which is informative and supportive."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individual investors in Indonesia"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ajaib'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```