# Akute Health Brand Identity

A complete profile of **Akute Health**'s visual system — colors, typography, components, and personality — extracted from https://www.akutehealth.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/akute-health
- Machine-readable JSON: https://characterquilt.com/branding/akute-health.json
- Per-page llms.txt: https://characterquilt.com/branding/akute-health/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FBFF87 |
| Accent | #FBFF87 |
| Body Font | Inter |
| Heading Font | Manrope |

## Color Palette

- primary: #FBFF87
- secondary: #C8F2F2
- accent: #FBFF87
- background: #FFFFFF
- textPrimary: #666666
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://framerusercontent.com/images/K0Jwjw0afKP5Hizh8OaE1boRc.png?scale-down-to=512
- Favicon: https://framerusercontent.com/images/eCrTpuY9V4WlcbYBXW2t7kv3CMY.png
- Social card (og:image): https://framerusercontent.com/assets/EkLUY4wbjgqSla0LQz5LspP6BQ.svg

## UI Components

- buttonPrimary: background=#FBFF87, textColor=#0000EE, borderRadius=50px, shadow=rgba(0, 0, 0, 0.18) 0.318477px 0.437906px 0.541469px -0.9375px, rgba(0, 0, 0, 0.17) 0.965802px 1.32798px 1.64204px -1.875px, rgba(0, 0, 0, 0.15) 2.55306px 3.51046px 4.34067px -2.8125px, rgba(0, 0, 0, 0.06) 8px 11px 13.6015px -3.75px
- buttonSecondary: background=#DFF5F7, textColor=#0000EE, borderRadius=20px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: healthcare professionals and clinics

## Akute Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Akute Health | An Automation-First EHR for Modern Care**
  - Image: https://framerusercontent.com/images/a6AJwewh4Axo7hpZZpIueyRds1k.jpg
  - Source: https://www.akutehealth.com/
- **Practice Management Made Simple | Akute Health**
  - Image: https://framerusercontent.com/images/pbIbWHHP7tqhrHhegO7XOQOfKk.png?width=5184&height=3456
  - Source: https://www.akutehealth.com/features/practice-ehr-management
- **Where Modern Medicine Meets The Modern EHR | Akute Blog**
  - Image: https://framerusercontent.com/images/kxRNEZGJUqzaqRW0R54o3PDNxPE.png?width=2400&height=1200
  - Source: https://www.akutehealth.com/blog
- **Sending Message From Task - Akute Health Knowledge Base**
  - Image: https://d33v4339jhl8k0.cloudfront.net/docs/assets/5f70223b4cedfd0017638942/images/67e104cebd24cc4c2b610828/file-xIDj8XgNHF.png
  - Source: https://help.akutehealth.com/article/268-sending-message-from-task
- **Where Modern Medicine Meets The Modern EHR | Akute Blog**
  - Image: https://framerusercontent.com/images/P7P0T85TQFvXSeHcBzMfGwkmI1Y.png?width=2400&height=1200
  - Source: https://www.akutehealth.com/blog
- **The Modern EHR Supporting Independent Wellness & Integrative Healthcare |  Akute Health**
  - Image: https://framerusercontent.com/images/ZgMe0G7j4eQOZrBdYYBhL8SyCNA.png?width=2048&height=2048
  - Source: https://www.akutehealth.com/wellness

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Manrope",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FBFF87",
    "secondary": "#C8F2F2",
    "accent": "#FBFF87",
    "background": "#FFFFFF",
    "textPrimary": "#666666",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "52px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FBFF87",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "rgba(0, 0, 0, 0.18) 0.318477px 0.437906px 0.541469px -0.9375px, rgba(0, 0, 0, 0.17) 0.965802px 1.32798px 1.64204px -1.875px, rgba(0, 0, 0, 0.15) 2.55306px 3.51046px 4.34067px -2.8125px, rgba(0, 0, 0, 0.06) 8px 11px 13.6015px -3.75px"
    },
    "buttonSecondary": {
      "background": "#DFF5F7",
      "textColor": "#0000EE",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/K0Jwjw0afKP5Hizh8OaE1boRc.png?scale-down-to=512",
    "favicon": "https://framerusercontent.com/images/eCrTpuY9V4WlcbYBXW2t7kv3CMY.png",
    "ogImage": "https://framerusercontent.com/assets/EkLUY4wbjgqSla0LQz5LspP6BQ.svg",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Akute Health'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 'Get Started' is the primary CTA due to its vibrant green color (#FBFF87) and action-oriented text, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Connect the Tools You Already LoveAkute integrates with industry-leading tools so you always have ac",
      "reasoning": "Button #0 'Connect the Tools You Already Love' is selected as secondary due to its different color group (#DFF5F7) and supportive text, making it suitable as a secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "healthcare professionals and clinics"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Akute Health'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```