{
  "name": "Alara",
  "slug": "alara",
  "domain": "http://alaradental.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "DM Sans",
        "role": "body"
      },
      {
        "family": "Outfit",
        "role": "heading"
      },
      {
        "family": "Geist",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#2D3748",
      "secondary": "#E8F4FD",
      "accent": "#316ACE",
      "background": "#FFFFFF",
      "textPrimary": "#316ACE",
      "link": "#316ACE"
    },
    "typography": {
      "fontFamilies": {
        "primary": "DM Sans",
        "heading": "Outfit"
      },
      "fontStacks": {
        "heading": [
          "Outfit",
          "sans-serif"
        ],
        "body": [
          "Geist"
        ],
        "paragraph": [
          "DM Sans",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "48px",
        "h2": "32px",
        "body": "18px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "4px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#2D3748",
        "borderColor": null,
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#316ACE",
        "textColor": "#FFFFFF",
        "borderColor": "#316ACE",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#E8F4FD",
        "textColor": "#316ACE",
        "borderColor": "#316ACE",
        "borderRadius": "12px",
        "borderRadiusCorners": {
          "topLeft": "12px",
          "topRight": "12px",
          "bottomRight": "12px",
          "bottomLeft": "12px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://alaradental.com/_next/image?url=%2Fimages%2Falara-logo-white.png&w=256&q=75",
      "favicon": "https://alaradental.com/favicon.ico",
      "ogImage": "https://alaradental.com/images/alara_logo_meta.png",
      "logoHref": "/",
      "logoAlt": "Alara"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Alara'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 8,
        "text": "GET STARTED ›",
        "reasoning": "Button #1 uses the vibrant brand color #316ACE, which is consistent with the site's accent color and has strong CTA text 'GET STARTED ›'."
      },
      "secondary": {
        "index": 2,
        "text": "Schedule a Demo",
        "reasoning": "Button #7 has a different background color (#E8F4FD) and offers a secondary action 'Schedule a Demo', making it suitable as a secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "dental professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 1,
          "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Alara'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alara/201ca7e9e1.webp",
      "alt": "Dental Supply Deals vs Wholesale Pricing | Alara Dental | Alara Blog",
      "source_url": "https://alaradental.com/blog/dental-supply-deals-vs-wholesale-pricing",
      "image_url": "https://cdn.sanity.io/images/tb041sqy/production/42b9d224999f71ff0e2d33af143cd3c6e519af4a-2560x1746.jpg",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alara/c59f97144d.webp",
      "alt": "Dental Adhesive Systems Guide 2026 for Modern Practices | Alara Blog",
      "source_url": "https://alaradental.com/blog/dental-adhesive-systems",
      "image_url": "https://cdn.sanity.io/images/tb041sqy/production/a23406f13808454e4db607ea21e9b589b6084bfa-2560x1709.jpg",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alara/2b8e2d991f.webp",
      "alt": "Best Dental Cavity Liners (2026): Top 7 Brands Compared | Alara Blog",
      "source_url": "https://alaradental.com/blog/best-dental-cavity-liners",
      "image_url": "https://cdn.sanity.io/images/tb041sqy/production/267a288313d1c550b2586a4e915d507a6fc61130-2560x1707.png",
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      "query_suffix": "site:alaradental.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alara/8c1e23b63b.webp",
      "alt": "Zirconia Bonding Protocol: APC Concept and Clinical Guide | Alara Blog",
      "source_url": "https://alaradental.com/blog/zirconia-bonding-protocol-apc-guide",
      "image_url": "https://cdn.sanity.io/images/tb041sqy/production/20312c1481409e03b425538bfa5631e481ff04ae-2560x1707.png",
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      "bytes": 3342733,
      "query": "site:alaradental.com",
      "query_suffix": "site:alaradental.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alara/d5622c0423.webp",
      "alt": "Football Diamond Bur | The Complete Guide for Dentists | Alara Blog",
      "source_url": "https://alaradental.com/blog/football-diamond-bur-guide",
      "image_url": "https://alaradental.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Ftb041sqy%2Fproduction%2F76fe1d8a291d1fc681cad6f64685394f143a8658-2560x1707.png%3Frect%3D0%2C134%2C2560%2C1440%26w%3D1200%26h%3D675&w=3840&q=75",
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      "query": "site:alaradental.com blog",
      "query_suffix": "site:alaradental.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alara/5048890763.webp",
      "alt": "Best Esthetic Resin Cements: A Clinical Comparison | Alara Blog",
      "source_url": "https://alaradental.com/blog/best-esthetic-resin-cements-comparison",
      "image_url": "https://cdn.sanity.io/images/tb041sqy/production/a936494da1e8bc6b5624269a8c87351fdd87810b-2560x1707.png",
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      "bytes": 1527803,
      "query": "site:alaradental.com",
      "query_suffix": "site:alaradental.com"
    }
  ],
  "font_resources": [
    {
      "family": "DM Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/DM+Sans"
    },
    {
      "family": "Outfit",
      "google_fonts_url": "https://fonts.google.com/specimen/Outfit"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=DM+Sans&family=Outfit&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/alara",
  "agent_instructions": "You are designing or implementing in Alara's brand identity.\n\n# Brand profile\n- Company: Alara\n- Source: http://alaradental.com\n- Color scheme: light\n\n# Colors\n- primary: #2D3748\n- secondary: #E8F4FD\n- accent: #316ACE\n- background: #FFFFFF\n- textPrimary: #316ACE\n- link: #316ACE\n\n# Typography\n- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans\n- heading: Outfit — https://fonts.google.com/specimen/Outfit\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=DM+Sans&family=Outfit&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#2D3748, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#316ACE, textColor=#FFFFFF, borderColor=#316ACE, borderRadius=6px, shadow=none\n- buttonSecondary: background=#E8F4FD, textColor=#316ACE, borderColor=#316ACE, borderRadius=12px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: dental professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/alara.json",
  "page_markdown": "# Alara Brand Identity\n\nA complete profile of **Alara**'s visual system — colors, typography, components, and personality — extracted from http://alaradental.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/alara\n- Machine-readable JSON: https://characterquilt.com/branding/alara.json\n- Per-page llms.txt: https://characterquilt.com/branding/alara/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #2D3748 |\n| Accent | #316ACE |\n| Body Font | DM Sans |\n| Heading Font | Outfit |\n\n## Color Palette\n\n- primary: #2D3748\n- secondary: #E8F4FD\n- accent: #316ACE\n- background: #FFFFFF\n- textPrimary: #316ACE\n- link: #316ACE\n\n## Typography\n\n- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans\n- heading: Outfit — https://fonts.google.com/specimen/Outfit\n\n## Visual Assets\n\n- Logo: https://alaradental.com/_next/image?url=%2Fimages%2Falara-logo-white.png&w=256&q=75\n- Favicon: https://alaradental.com/favicon.ico\n- Social card (og:image): https://alaradental.com/images/alara_logo_meta.png\n\n## UI Components\n\n- input: background=transparent, textColor=#2D3748, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#316ACE, textColor=#FFFFFF, borderColor=#316ACE, borderRadius=6px, shadow=none\n- buttonSecondary: background=#E8F4FD, textColor=#316ACE, borderColor=#316ACE, borderRadius=12px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: dental professionals\n\n## Alara Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Dental Supply Deals vs Wholesale Pricing | Alara Dental | Alara Blog**\n  - Image: https://cdn.sanity.io/images/tb041sqy/production/42b9d224999f71ff0e2d33af143cd3c6e519af4a-2560x1746.jpg\n  - Source: https://alaradental.com/blog/dental-supply-deals-vs-wholesale-pricing\n- **Dental Adhesive Systems Guide 2026 for Modern Practices | Alara Blog**\n  - Image: https://cdn.sanity.io/images/tb041sqy/production/a23406f13808454e4db607ea21e9b589b6084bfa-2560x1709.jpg\n  - Source: https://alaradental.com/blog/dental-adhesive-systems\n- **Best Dental Cavity Liners (2026): Top 7 Brands Compared | Alara Blog**\n  - Image: https://cdn.sanity.io/images/tb041sqy/production/267a288313d1c550b2586a4e915d507a6fc61130-2560x1707.png\n  - Source: https://alaradental.com/blog/best-dental-cavity-liners\n- **Zirconia Bonding Protocol: APC Concept and Clinical Guide | Alara Blog**\n  - Image: https://cdn.sanity.io/images/tb041sqy/production/20312c1481409e03b425538bfa5631e481ff04ae-2560x1707.png\n  - Source: https://alaradental.com/blog/zirconia-bonding-protocol-apc-guide\n- **Football Diamond Bur | The Complete Guide for Dentists | Alara Blog**\n  - Image: https://alaradental.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Ftb041sqy%2Fproduction%2F76fe1d8a291d1fc681cad6f64685394f143a8658-2560x1707.png%3Frect%3D0%2C134%2C2560%2C1440%26w%3D1200%26h%3D675&w=3840&q=75\n  - Source: https://alaradental.com/blog/football-diamond-bur-guide\n- **Best Esthetic Resin Cements: A Clinical Comparison | Alara Blog**\n  - Image: https://cdn.sanity.io/images/tb041sqy/production/a936494da1e8bc6b5624269a8c87351fdd87810b-2560x1707.png\n  - Source: https://alaradental.com/blog/best-esthetic-resin-cements-comparison\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"DM Sans\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Outfit\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Geist\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#2D3748\",\n    \"secondary\": \"#E8F4FD\",\n    \"accent\": \"#316ACE\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#316ACE\",\n    \"link\": \"#316ACE\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"DM Sans\",\n      \"heading\": \"Outfit\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Outfit\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Geist\"\n      ],\n      \"paragraph\": [\n        \"DM Sans\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"48px\",\n      \"h2\": \"32px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#2D3748\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#316ACE\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#316ACE\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#E8F4FD\",\n      \"textColor\": \"#316ACE\",\n      \"borderColor\": \"#316ACE\",\n      \"borderRadius\": \"12px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"12px\",\n        \"topRight\": \"12px\",\n        \"bottomRight\": \"12px\",\n        \"bottomLeft\": \"12px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://alaradental.com/_next/image?url=%2Fimages%2Falara-logo-white.png&w=256&q=75\",\n    \"favicon\": \"https://alaradental.com/favicon.ico\",\n    \"ogImage\": \"https://alaradental.com/images/alara_logo_meta.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Alara\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Alara'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 8,\n      \"text\": \"GET STARTED ›\",\n      \"reasoning\": \"Button #1 uses the vibrant brand color #316ACE, which is consistent with the site's accent color and has strong CTA text 'GET STARTED ›'.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Schedule a Demo\",\n      \"reasoning\": \"Button #7 has a different background color (#E8F4FD) and offers a secondary action 'Schedule a Demo', making it suitable as a secondary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"dental professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 1,\n        \"selectedLogoReasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Alara'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}