# Alara Brand Identity A complete profile of **Alara**'s visual system — colors, typography, components, and personality — extracted from http://alaradental.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/alara - Machine-readable JSON: https://characterquilt.com/branding/alara.json - Per-page llms.txt: https://characterquilt.com/branding/alara/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2D3748 | | Accent | #316ACE | | Body Font | DM Sans | | Heading Font | Outfit | ## Color Palette - primary: #2D3748 - secondary: #E8F4FD - accent: #316ACE - background: #FFFFFF - textPrimary: #316ACE - link: #316ACE ## Typography - primary: DM Sans — https://fonts.google.com/specimen/DM+Sans - heading: Outfit — https://fonts.google.com/specimen/Outfit ## Visual Assets - Logo: https://alaradental.com/_next/image?url=%2Fimages%2Falara-logo-white.png&w=256&q=75 - Favicon: https://alaradental.com/favicon.ico - Social card (og:image): https://alaradental.com/images/alara_logo_meta.png ## UI Components - input: background=transparent, textColor=#2D3748, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#316ACE, textColor=#FFFFFF, borderColor=#316ACE, borderRadius=6px, shadow=none - buttonSecondary: background=#E8F4FD, textColor=#316ACE, borderColor=#316ACE, borderRadius=12px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: dental professionals ## Alara Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Dental Supply Deals vs Wholesale Pricing | Alara Dental | Alara Blog** - Image: https://cdn.sanity.io/images/tb041sqy/production/42b9d224999f71ff0e2d33af143cd3c6e519af4a-2560x1746.jpg - Source: https://alaradental.com/blog/dental-supply-deals-vs-wholesale-pricing - **Dental Adhesive Systems Guide 2026 for Modern Practices | Alara Blog** - Image: https://cdn.sanity.io/images/tb041sqy/production/a23406f13808454e4db607ea21e9b589b6084bfa-2560x1709.jpg - Source: https://alaradental.com/blog/dental-adhesive-systems - **Best Dental Cavity Liners (2026): Top 7 Brands Compared | Alara Blog** - Image: https://cdn.sanity.io/images/tb041sqy/production/267a288313d1c550b2586a4e915d507a6fc61130-2560x1707.png - Source: https://alaradental.com/blog/best-dental-cavity-liners - **Zirconia Bonding Protocol: APC Concept and Clinical Guide | Alara Blog** - Image: https://cdn.sanity.io/images/tb041sqy/production/20312c1481409e03b425538bfa5631e481ff04ae-2560x1707.png - Source: https://alaradental.com/blog/zirconia-bonding-protocol-apc-guide - **Football Diamond Bur | The Complete Guide for Dentists | Alara Blog** - Image: https://alaradental.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Ftb041sqy%2Fproduction%2F76fe1d8a291d1fc681cad6f64685394f143a8658-2560x1707.png%3Frect%3D0%2C134%2C2560%2C1440%26w%3D1200%26h%3D675&w=3840&q=75 - Source: https://alaradental.com/blog/football-diamond-bur-guide - **Best Esthetic Resin Cements: A Clinical Comparison | Alara Blog** - Image: https://cdn.sanity.io/images/tb041sqy/production/a936494da1e8bc6b5624269a8c87351fdd87810b-2560x1707.png - Source: https://alaradental.com/blog/best-esthetic-resin-cements-comparison ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "DM Sans", "role": "body" }, { "family": "Outfit", "role": "heading" }, { "family": "Geist", "role": "unknown" } ], "colors": { "primary": "#2D3748", "secondary": "#E8F4FD", "accent": "#316ACE", "background": "#FFFFFF", "textPrimary": "#316ACE", "link": "#316ACE" }, "typography": { "fontFamilies": { "primary": "DM Sans", "heading": "Outfit" }, "fontStacks": { "heading": [ "Outfit", "sans-serif" ], "body": [ "Geist" ], "paragraph": [ "DM Sans", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "32px", "body": "18px" } }, "spacing": { "baseUnit": 8, "borderRadius": "4px" }, "components": { "input": { "background": "transparent", "textColor": "#2D3748", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#316ACE", "textColor": "#FFFFFF", "borderColor": "#316ACE", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#E8F4FD", "textColor": "#316ACE", "borderColor": "#316ACE", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "https://alaradental.com/_next/image?url=%2Fimages%2Falara-logo-white.png&w=256&q=75", "favicon": "https://alaradental.com/favicon.ico", "ogImage": "https://alaradental.com/images/alara_logo_meta.png", "logoHref": "/", "logoAlt": "Alara" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Alara'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 8, "text": "GET STARTED ›", "reasoning": "Button #1 uses the vibrant brand color #316ACE, which is consistent with the site's accent color and has strong CTA text 'GET STARTED ›'." }, "secondary": { "index": 2, "text": "Schedule a Demo", "reasoning": "Button #7 has a different background color (#E8F4FD) and offers a secondary action 'Schedule a Demo', making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "dental professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Alara'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```