# Aleph Lab Brand Identity A complete profile of **Aleph Lab**'s visual system — colors, typography, components, and personality — extracted from http://alephlab.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/aleph-lab - Machine-readable JSON: https://characterquilt.com/branding/aleph-lab.json - Per-page llms.txt: https://characterquilt.com/branding/aleph-lab/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #111827 | | Accent | #ED026A | | Body Font | Sora | | Heading Font | Sora | ## Color Palette - primary: #111827 - secondary: #5EC8D9 - accent: #ED026A - background: #FFFFFF - textPrimary: #ED026A - link: #ED026A ## Typography - primary: Sora — https://fonts.google.com/specimen/Sora - heading: Sora — https://fonts.google.com/specimen/Sora ## Visual Assets - Logo: https://alephlab.ai/logo.svg - Favicon: https://alephlab.ai/icon/favicon-16x16.png - Social card (og:image): https://alephlab.ai/images/thumbnail.png ## UI Components - buttonPrimary: background=#ED026A, textColor=#FFFFFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px ## Brand Personality Tone: playful · Energy: high · Audience: parents and children interested in educational AI tools ## Aleph Lab Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **알레프 키즈 - AI 원어민 친구와 신나게 배우는 영어** - Image: https://alephlab.ai/_next/image?url=%2Fmarketing%2Flogos%2Fduke.png&w=3840&q=75 - Source: https://alephlab.ai/ko - **Daily 15-Min AI English Speaking App for Kids | Aleph Kids** - Image: https://cdn.anymorph.dev/images/alephlab/a3ddcf21.png - Source: https://alephlab.ai/a/solutions/repetitive-english-speaking-practice-for-kids - **Aleph Kids - Your child's AI language buddy** - Image: https://alephlab.ai/images/thumbnail.png - Source: https://alephlab.ai/privacy - **알레프 키즈 - AI 원어민 친구와 신나게 배우는 영어** - Image: https://alephlab.ai/_next/image?url=%2Fmarketing%2Flogos%2Fsnu.png&w=3840&q=75 - Source: https://alephlab.ai/ko - **AI 영어 선생님 vs 화상 원어민 튜터: 초등학생 부모를 위한 선택 가이드 | Aleph Kids** - Image: https://cdn.anymorph.dev/images/alephlab/9261ae13.png - Source: https://alephlab.ai/a/ko/guide/ai-english-teacher-vs-tutor-checklist - **알레프 키즈 - AI 원어민 친구와 신나게 배우는 영어** - Image: https://alephlab.ai/_next/image?url=%2Fimages%2Flanding%2Fnatural-learning.png&w=3840&q=75 - Source: https://alephlab.ai/ko ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Sora", "role": "unknown" } ], "colors": { "primary": "#111827", "secondary": "#5EC8D9", "accent": "#ED026A", "background": "#FFFFFF", "textPrimary": "#ED026A", "link": "#ED026A" }, "typography": { "fontFamilies": { "primary": "Sora", "heading": "Sora" }, "fontStacks": { "heading": [ "Sora", "sans-serif" ], "body": [ "Sora", "sans-serif" ], "paragraph": [ "Sora", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "48px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#ED026A", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" } }, "images": { "logo": "https://alephlab.ai/logo.svg", "favicon": "https://alephlab.ai/icon/favicon-16x16.png", "ogImage": "https://alephlab.ai/images/thumbnail.png", "logoHref": "/", "logoAlt": "Aleph Kids Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Aleph Kids'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Try for free", "reasoning": "The button 'Try for free' uses a vibrant brand color (#ED026A) and is action-oriented, making it the primary CTA." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button is available." }, "confidence": 0.9 }, "personality": { "tone": "playful", "energy": "high", "targetAudience": "parents and children interested in educational AI tools" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Aleph Kids'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```