{
  "name": "Alex",
  "slug": "alex",
  "domain": "https://alex.com",
  "sources": [
    "startups_gallery",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "DM Sans",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#EEF2E1",
      "secondary": "#B7C7A7",
      "accent": "#082900",
      "background": "#F9FBF5",
      "textPrimary": "#082900",
      "link": "#082900"
    },
    "typography": {
      "fontFamilies": {
        "primary": "DM Sans",
        "heading": "DM Sans"
      },
      "fontStacks": {
        "heading": [
          "DM Sans",
          "sans-serif"
        ],
        "body": [
          "DM Sans",
          "sans-serif"
        ],
        "paragraph": [
          "DM Sans",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "24px",
        "h2": "106px",
        "body": "14.96px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#082900",
        "textColor": "#F9FBF5",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#EEF2E1",
        "textColor": "#082900",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/68aeb8386df2a4eb63bab7e3/69750bc464ed715437966e4c_Alex%20logo%20lockup.svg",
      "favicon": "https://cdn.prod.website-files.com/68aeb8386df2a4eb63bab7e3/696a8a2d80593be838a654aa_Alex_2026_favicon_sm.png",
      "ogImage": "https://cdn.prod.website-files.com/68aeb8386df2a4eb63bab7e3/69767c8fa91a4725f8da328c_Alex_2026_web_thumb_01.jpg"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 3,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the primary brand logo for Alex.",
      "confidence": 0.9,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Request a demo",
        "reasoning": "Button #0 with text 'Request a demo' has a vibrant dark green background (#082900), which aligns with the accent color and is a strong call-to-action for potential customers."
      },
      "secondary": {
        "index": 2,
        "text": "Request a demo",
        "reasoning": "Button #2 also has 'Request a demo' text but uses a lighter green background (#EEF2E1), making it a suitable secondary option with a less prominent color."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "recruiting professionals and HR teams"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the primary brand logo for Alex.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alex/002dad15b3.webp",
      "alt": "Loxo - Alex Docs",
      "source_url": "https://docs.alex.com/integrations/loxo-quickstart",
      "image_url": "https://mintcdn.com/apriora/TZLsuIzQxpH9tJnE/images/loxoSettings.png?fit=max&auto=format&n=TZLsuIzQxpH9tJnE&q=85&s=61d91206e5822c970dff9410efd57d9e",
      "width": 3024,
      "height": 1572,
      "bytes": 185393,
      "query": "site:alex.com",
      "query_suffix": "site:alex.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alex/e590d11ff4.webp",
      "alt": "Recruiting Insights & Agentic AI Trends | The Alex Blog",
      "source_url": "https://www.alex.com/blog",
      "image_url": "https://cdn.prod.website-files.com/68c85292f7333a00c9375b8e/69e1432bac0392307c0cded6_69e143299d3c34559da8d7be_blog-thumbnail-69976be12427cd6138c70006-1776370473619.png",
      "width": 2000,
      "height": 1500,
      "bytes": 44478,
      "query": "site:alex.com blog",
      "query_suffix": "site:alex.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alex/8f8fff4503.webp",
      "alt": "Alex Blog | AI Tools for Recruiters: 15 Best Platforms to Use in 2025",
      "source_url": "https://www.alex.com/blog/ai-tools-for-recruiters",
      "image_url": "https://cdn.prod.website-files.com/68c85292f7333a00c9375b8e/69976bc7f0b4fa0ba1f4a4d3_1771272113507-variation-8%20(1).webp",
      "width": 2160,
      "height": 2160,
      "bytes": 472920,
      "query": "site:alex.com",
      "query_suffix": "site:alex.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alex/6d982c51f0.webp",
      "alt": "Loxo - Alex Docs",
      "source_url": "https://docs.alex.com/integrations/loxo-quickstart",
      "image_url": "https://mintcdn.com/apriora/TZLsuIzQxpH9tJnE/images/loxoApiKey.png?fit=max&auto=format&n=TZLsuIzQxpH9tJnE&q=85&s=45dd55f01267e8b0e20a0fbbea136a01",
      "width": 2994,
      "height": 1570,
      "bytes": 320266,
      "query": "site:alex.com",
      "query_suffix": "site:alex.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alex/59886f8bbf.webp",
      "alt": "Recruiting Insights & Agentic AI Trends | The Alex Blog",
      "source_url": "https://www.alex.com/blog",
      "image_url": "https://cdn.prod.website-files.com/68c85292f7333a00c9375b8e/69e143416ad6b499829ce5b4_69e1433f070362c3fa564f75_blog-thumbnail-69974b2e70586eb01fb29883-1776370495555.png",
      "width": 2000,
      "height": 1500,
      "bytes": 16007,
      "query": "site:alex.com blog",
      "query_suffix": "site:alex.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alex/6714e6ab9f.webp",
      "alt": "Alex Blog | How AI is Changing Recruitment Practices: 2025 Guide for HR  Leaders",
      "source_url": "https://www.alex.com/blog/how-ai-is-changing-recruitment-practices",
      "image_url": "https://cdn.prod.website-files.com/68c85292f7333a00c9375b8e/691a35d8874706a3d6f0f31d_how%20aI%20is%20changing%20recruitment%20practices.webp",
      "width": 2160,
      "height": 2160,
      "bytes": 556114,
      "query": "site:alex.com",
      "query_suffix": "site:alex.com"
    }
  ],
  "font_resources": [
    {
      "family": "DM Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/DM+Sans"
    },
    {
      "family": "DM Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/DM+Sans"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=DM+Sans&family=DM+Sans&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/alex",
  "agent_instructions": "You are designing or implementing in Alex's brand identity.\n\n# Brand profile\n- Company: Alex\n- Source: https://alex.com\n- Color scheme: light\n\n# Colors\n- primary: #EEF2E1\n- secondary: #B7C7A7\n- accent: #082900\n- background: #F9FBF5\n- textPrimary: #082900\n- link: #082900\n\n# Typography\n- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans\n- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=DM+Sans&family=DM+Sans&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#082900, textColor=#F9FBF5, borderRadius=8px, shadow=none\n- buttonSecondary: background=#EEF2E1, textColor=#082900, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: recruiting professionals and HR teams\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/alex.json",
  "page_markdown": "# Alex Brand Identity\n\nA complete profile of **Alex**'s visual system — colors, typography, components, and personality — extracted from https://alex.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/alex\n- Machine-readable JSON: https://characterquilt.com/branding/alex.json\n- Per-page llms.txt: https://characterquilt.com/branding/alex/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #EEF2E1 |\n| Accent | #082900 |\n| Body Font | DM Sans |\n| Heading Font | DM Sans |\n\n## Color Palette\n\n- primary: #EEF2E1\n- secondary: #B7C7A7\n- accent: #082900\n- background: #F9FBF5\n- textPrimary: #082900\n- link: #082900\n\n## Typography\n\n- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans\n- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/68aeb8386df2a4eb63bab7e3/69750bc464ed715437966e4c_Alex%20logo%20lockup.svg\n- Favicon: https://cdn.prod.website-files.com/68aeb8386df2a4eb63bab7e3/696a8a2d80593be838a654aa_Alex_2026_favicon_sm.png\n- Social card (og:image): https://cdn.prod.website-files.com/68aeb8386df2a4eb63bab7e3/69767c8fa91a4725f8da328c_Alex_2026_web_thumb_01.jpg\n\n## UI Components\n\n- buttonPrimary: background=#082900, textColor=#F9FBF5, borderRadius=8px, shadow=none\n- buttonSecondary: background=#EEF2E1, textColor=#082900, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: recruiting professionals and HR teams\n\n## Alex Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Loxo - Alex Docs**\n  - Image: https://mintcdn.com/apriora/TZLsuIzQxpH9tJnE/images/loxoSettings.png?fit=max&auto=format&n=TZLsuIzQxpH9tJnE&q=85&s=61d91206e5822c970dff9410efd57d9e\n  - Source: https://docs.alex.com/integrations/loxo-quickstart\n- **Recruiting Insights & Agentic AI Trends | The Alex Blog**\n  - Image: https://cdn.prod.website-files.com/68c85292f7333a00c9375b8e/69e1432bac0392307c0cded6_69e143299d3c34559da8d7be_blog-thumbnail-69976be12427cd6138c70006-1776370473619.png\n  - Source: https://www.alex.com/blog\n- **Alex Blog | AI Tools for Recruiters: 15 Best Platforms to Use in 2025**\n  - Image: https://cdn.prod.website-files.com/68c85292f7333a00c9375b8e/69976bc7f0b4fa0ba1f4a4d3_1771272113507-variation-8%20(1).webp\n  - Source: https://www.alex.com/blog/ai-tools-for-recruiters\n- **Loxo - Alex Docs**\n  - Image: https://mintcdn.com/apriora/TZLsuIzQxpH9tJnE/images/loxoApiKey.png?fit=max&auto=format&n=TZLsuIzQxpH9tJnE&q=85&s=45dd55f01267e8b0e20a0fbbea136a01\n  - Source: https://docs.alex.com/integrations/loxo-quickstart\n- **Recruiting Insights & Agentic AI Trends | The Alex Blog**\n  - Image: https://cdn.prod.website-files.com/68c85292f7333a00c9375b8e/69e143416ad6b499829ce5b4_69e1433f070362c3fa564f75_blog-thumbnail-69974b2e70586eb01fb29883-1776370495555.png\n  - Source: https://www.alex.com/blog\n- **Alex Blog | How AI is Changing Recruitment Practices: 2025 Guide for HR  Leaders**\n  - Image: https://cdn.prod.website-files.com/68c85292f7333a00c9375b8e/691a35d8874706a3d6f0f31d_how%20aI%20is%20changing%20recruitment%20practices.webp\n  - Source: https://www.alex.com/blog/how-ai-is-changing-recruitment-practices\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"DM Sans\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#EEF2E1\",\n    \"secondary\": \"#B7C7A7\",\n    \"accent\": \"#082900\",\n    \"background\": \"#F9FBF5\",\n    \"textPrimary\": \"#082900\",\n    \"link\": \"#082900\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"DM Sans\",\n      \"heading\": \"DM Sans\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"DM Sans\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"DM Sans\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"DM Sans\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"24px\",\n      \"h2\": \"106px\",\n      \"body\": \"14.96px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#082900\",\n      \"textColor\": \"#F9FBF5\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#EEF2E1\",\n      \"textColor\": \"#082900\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/68aeb8386df2a4eb63bab7e3/69750bc464ed715437966e4c_Alex%20logo%20lockup.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/68aeb8386df2a4eb63bab7e3/696a8a2d80593be838a654aa_Alex_2026_favicon_sm.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/68aeb8386df2a4eb63bab7e3/69767c8fa91a4725f8da328c_Alex_2026_web_thumb_01.jpg\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 3,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the primary brand logo for Alex.\",\n    \"confidence\": 0.9,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Request a demo\",\n      \"reasoning\": \"Button #0 with text 'Request a demo' has a vibrant dark green background (#082900), which aligns with the accent color and is a strong call-to-action for potential customers.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Request a demo\",\n      \"reasoning\": \"Button #2 also has 'Request a demo' text but uses a lighter green background (#EEF2E1), making it a suitable secondary option with a less prominent color.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"recruiting professionals and HR teams\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the primary brand logo for Alex.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}