{
  "name": "Alfie",
  "slug": "alfie",
  "domain": "http://www.joinalfie.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      },
      {
        "family": "Ubuntu",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#0C52E8",
      "secondary": "#0266FF",
      "accent": "#1C0B83",
      "background": "#FFFFFF",
      "textPrimary": "#000000",
      "link": "#6D6AF8"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Ubuntu"
      },
      "fontStacks": {
        "heading": [
          "Inter",
          "sans-serif"
        ],
        "body": [
          "Inter",
          "sans-serif"
        ],
        "paragraph": [
          "Ubuntu",
          "Helvetica",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "16px",
        "h2": "32px",
        "body": "30px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "17px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#1C0B83",
        "textColor": "#FFFFFF",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://www.joinalfie.com/images/Logo.png",
      "favicon": "https://www.joinalfie.com/images/favicon.png",
      "ogImage": null,
      "logoHref": "#",
      "logoAlt": "Logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Alfie Health'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Read the Full Release →",
        "reasoning": "The button 'Read the Full Release →' uses a vibrant brand color (#1C0B83) and stands out as a call-to-action, making it the primary button."
      },
      "secondary": {
        "index": -1,
        "text": "N/A",
        "reasoning": "There is only one button detected, so no secondary button is available with a different color."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "health-conscious individuals seeking metabolic health management"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Alfie Health'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alfie/98f975e082.webp",
      "alt": "Alfie Health | Precision Metabolic Health Management",
      "source_url": "https://www.joinalfie.com/",
      "image_url": "https://uploads-ssl.webflow.com/6294d40837324e4d2265626e%2F666ae79b7de3c2a47cc0b801_Untitled-poster-00001.jpg",
      "width": 1280,
      "height": 720,
      "bytes": 44241,
      "query": "site:joinalfie.com",
      "query_suffix": "site:joinalfie.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alfie/df2a98bc25.webp",
      "alt": "Alfie Health | Precision Metabolic Health Management",
      "source_url": "https://www.joinalfie.com/",
      "image_url": "https://www.joinalfie.com/images/Logo.png",
      "width": 600,
      "height": 240,
      "bytes": 10524,
      "query": "site:joinalfie.com",
      "query_suffix": "site:joinalfie.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alfie/f6240aaf74.webp",
      "alt": "ALFIE 1967 Promo Display Ad KATHY MEEGAN Tony Martin JAON MEYERS John  Andrea etc | eBay",
      "source_url": "https://www.ebay.com/itm/405581534027",
      "image_url": "https://i.ebayimg.com/images/g/7vEAAOSwKGxmKpLD/s-l400.jpg",
      "width": 400,
      "height": 300,
      "bytes": 33755,
      "query": "\"Alfie\" ad",
      "query_suffix": "\"Alfie\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alfie/2475c0fd40.webp",
      "alt": "Alfie: (The Turtle that Disappeared) – Books of Wonder",
      "source_url": "https://booksofwonder.com/products/9781419725296-1?srsltid=AfmBOoo4gILawwOimr2DCSorPxFQgwiavDZuPOlhNMr6ZoqqFwqWKwdT",
      "image_url": "https://booksofwonder.com/cdn/shop/products/9781419725296_4fb86.jpg?v=1658244168",
      "width": 800,
      "height": 870,
      "bytes": 179080,
      "query": "\"Alfie\" report",
      "query_suffix": "\"Alfie\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/alfie/a17fc42db5.webp",
      "alt": "ALFIE original 1967 Promo Poster Ad CHER Cilla Black JOAN MEYERS Jack Jones  more | eBay",
      "source_url": "https://www.ebay.com/itm/402708783495",
      "image_url": "https://i.ebayimg.com/images/g/Xg4AAOSwPFhgNRjm/s-l400.jpg",
      "width": 400,
      "height": 300,
      "bytes": 33815,
      "query": "\"Alfie\" ad",
      "query_suffix": "\"Alfie\" ad"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Ubuntu",
      "google_fonts_url": "https://fonts.google.com/specimen/Ubuntu"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Ubuntu&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/alfie",
  "agent_instructions": "You are designing or implementing in Alfie's brand identity.\n\n# Brand profile\n- Company: Alfie\n- Source: http://www.joinalfie.com\n- Color scheme: light\n\n# Colors\n- primary: #0C52E8\n- secondary: #0266FF\n- accent: #1C0B83\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #6D6AF8\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Ubuntu — https://fonts.google.com/specimen/Ubuntu\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Ubuntu&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#1C0B83, textColor=#FFFFFF, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: health-conscious individuals seeking metabolic health management\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/alfie.json",
  "page_markdown": "# Alfie Brand Identity\n\nA complete profile of **Alfie**'s visual system — colors, typography, components, and personality — extracted from http://www.joinalfie.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/alfie\n- Machine-readable JSON: https://characterquilt.com/branding/alfie.json\n- Per-page llms.txt: https://characterquilt.com/branding/alfie/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0C52E8 |\n| Accent | #1C0B83 |\n| Body Font | Inter |\n| Heading Font | Ubuntu |\n\n## Color Palette\n\n- primary: #0C52E8\n- secondary: #0266FF\n- accent: #1C0B83\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #6D6AF8\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Ubuntu — https://fonts.google.com/specimen/Ubuntu\n\n## Visual Assets\n\n- Logo: https://www.joinalfie.com/images/Logo.png\n- Favicon: https://www.joinalfie.com/images/favicon.png\n\n## UI Components\n\n- buttonPrimary: background=#1C0B83, textColor=#FFFFFF, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: health-conscious individuals seeking metabolic health management\n\n## Alfie Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Alfie Health | Precision Metabolic Health Management**\n  - Image: https://uploads-ssl.webflow.com/6294d40837324e4d2265626e%2F666ae79b7de3c2a47cc0b801_Untitled-poster-00001.jpg\n  - Source: https://www.joinalfie.com/\n- **Alfie Health | Precision Metabolic Health Management**\n  - Image: https://www.joinalfie.com/images/Logo.png\n  - Source: https://www.joinalfie.com/\n- **ALFIE 1967 Promo Display Ad KATHY MEEGAN Tony Martin JAON MEYERS John  Andrea etc | eBay**\n  - Image: https://i.ebayimg.com/images/g/7vEAAOSwKGxmKpLD/s-l400.jpg\n  - Source: https://www.ebay.com/itm/405581534027\n- **Alfie: (The Turtle that Disappeared) – Books of Wonder**\n  - Image: https://booksofwonder.com/cdn/shop/products/9781419725296_4fb86.jpg?v=1658244168\n  - Source: https://booksofwonder.com/products/9781419725296-1?srsltid=AfmBOoo4gILawwOimr2DCSorPxFQgwiavDZuPOlhNMr6ZoqqFwqWKwdT\n- **ALFIE original 1967 Promo Poster Ad CHER Cilla Black JOAN MEYERS Jack Jones  more | eBay**\n  - Image: https://i.ebayimg.com/images/g/Xg4AAOSwPFhgNRjm/s-l400.jpg\n  - Source: https://www.ebay.com/itm/402708783495\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Ubuntu\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0C52E8\",\n    \"secondary\": \"#0266FF\",\n    \"accent\": \"#1C0B83\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#6D6AF8\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Ubuntu\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Ubuntu\",\n        \"Helvetica\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"16px\",\n      \"h2\": \"32px\",\n      \"body\": \"30px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"17px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#1C0B83\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.joinalfie.com/images/Logo.png\",\n    \"favicon\": \"https://www.joinalfie.com/images/favicon.png\",\n    \"ogImage\": null,\n    \"logoHref\": \"#\",\n    \"logoAlt\": \"Logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Alfie Health'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Read the Full Release →\",\n      \"reasoning\": \"The button 'Read the Full Release →' uses a vibrant brand color (#1C0B83) and stands out as a call-to-action, making it the primary button.\"\n    },\n    \"secondary\": {\n      \"index\": -1,\n      \"text\": \"N/A\",\n      \"reasoning\": \"There is only one button detected, so no secondary button is available with a different color.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"health-conscious individuals seeking metabolic health management\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Alfie Health'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}