# Alfie Brand Identity

A complete profile of **Alfie**'s visual system — colors, typography, components, and personality — extracted from http://www.joinalfie.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/alfie
- Machine-readable JSON: https://characterquilt.com/branding/alfie.json
- Per-page llms.txt: https://characterquilt.com/branding/alfie/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0C52E8 |
| Accent | #1C0B83 |
| Body Font | Inter |
| Heading Font | Ubuntu |

## Color Palette

- primary: #0C52E8
- secondary: #0266FF
- accent: #1C0B83
- background: #FFFFFF
- textPrimary: #000000
- link: #6D6AF8

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Ubuntu — https://fonts.google.com/specimen/Ubuntu

## Visual Assets

- Logo: https://www.joinalfie.com/images/Logo.png
- Favicon: https://www.joinalfie.com/images/favicon.png

## UI Components

- buttonPrimary: background=#1C0B83, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: health-conscious individuals seeking metabolic health management

## Alfie Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Alfie Health | Precision Metabolic Health Management**
  - Image: https://uploads-ssl.webflow.com/6294d40837324e4d2265626e%2F666ae79b7de3c2a47cc0b801_Untitled-poster-00001.jpg
  - Source: https://www.joinalfie.com/
- **Alfie Health | Precision Metabolic Health Management**
  - Image: https://www.joinalfie.com/images/Logo.png
  - Source: https://www.joinalfie.com/
- **ALFIE 1967 Promo Display Ad KATHY MEEGAN Tony Martin JAON MEYERS John  Andrea etc | eBay**
  - Image: https://i.ebayimg.com/images/g/7vEAAOSwKGxmKpLD/s-l400.jpg
  - Source: https://www.ebay.com/itm/405581534027
- **Alfie: (The Turtle that Disappeared) – Books of Wonder**
  - Image: https://booksofwonder.com/cdn/shop/products/9781419725296_4fb86.jpg?v=1658244168
  - Source: https://booksofwonder.com/products/9781419725296-1?srsltid=AfmBOoo4gILawwOimr2DCSorPxFQgwiavDZuPOlhNMr6ZoqqFwqWKwdT
- **ALFIE original 1967 Promo Poster Ad CHER Cilla Black JOAN MEYERS Jack Jones  more | eBay**
  - Image: https://i.ebayimg.com/images/g/Xg4AAOSwPFhgNRjm/s-l400.jpg
  - Source: https://www.ebay.com/itm/402708783495

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0C52E8",
    "secondary": "#0266FF",
    "accent": "#1C0B83",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#6D6AF8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Ubuntu"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Ubuntu",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "32px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "17px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1C0B83",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.joinalfie.com/images/Logo.png",
    "favicon": "https://www.joinalfie.com/images/favicon.png",
    "ogImage": null,
    "logoHref": "#",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Alfie Health'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Read the Full Release →",
      "reasoning": "The button 'Read the Full Release →' uses a vibrant brand color (#1C0B83) and stands out as a call-to-action, making it the primary button."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "health-conscious individuals seeking metabolic health management"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Alfie Health'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```