# Algen Biotechnologies Brand Identity

A complete profile of **Algen Biotechnologies**'s visual system — colors, typography, components, and personality — extracted from https://www.algenbio.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/algen-biotechnologies
- Machine-readable JSON: https://characterquilt.com/branding/algen-biotechnologies.json
- Per-page llms.txt: https://characterquilt.com/branding/algen-biotechnologies/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000C1 |
| Accent | #170C5B |
| Body Font | Nb National Std |
| Heading Font | Nb National Std |

## Color Palette

- primary: #0000C1
- secondary: #3F17C9
- accent: #170C5B
- background: #FFFFFF
- textPrimary: #170C5B
- link: #170C5B

## Typography

- primary: Nb National Std — https://fonts.google.com/specimen/Nb+National+Std
- heading: Nb National Std — https://fonts.google.com/specimen/Nb+National+Std

## Visual Assets

- Logo: https://cdn.prod.website-files.com/658126fa2ed7aa5f5ff32aef/658135d8422e8347c5c25621_logo.svg
- Favicon: https://cdn.prod.website-files.com/658126fa2ed7aa5f5ff32aef/6583e5959801a5d2f8f20d89_favicon.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#170C5B, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology professionals and partners

## Algen Biotechnologies Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Algen Bio**
  - Image: https://cdn.prod.website-files.com/658126fa2ed7aa5f5ff32aef/6594e6b78174ddb595c7892a_ai-foundation-model.png
  - Source: https://www.algenbio.com/
- **News**
  - Image: https://cdn.prod.website-files.com/658126fa2ed7aa5f5ff32aef/68e00780329cb2601f4247fd_algen_bg_image_04.png
  - Source: https://www.algenbio.com/news
- **Technology**
  - Image: https://cdn.prod.website-files.com/658126fa2ed7aa5f5ff32aef/65e173709f4d80cc8af5772a_AlgenBrain-AI-poster-00001.jpg
  - Source: https://www.algenbio.com/technology
- **Algen Bio**
  - Image: https://cdn.prod.website-files.com/658126fa2ed7aa5f5ff32aef/6596ed1ccc3d8f20c979f589_2a8610a6-7673-491e-acaf-a00f67ce12b7-poster-00001.jpg
  - Source: https://www.algenbio.com/
- **About Us**
  - Image: https://cdn.prod.website-files.com/6582ad448194f9d7b7f29816/6597f7027b49b53d46ff7eb1_chun-hao-huang.png
  - Source: https://www.algenbio.com/about-us
- **About Us**
  - Image: https://cdn.prod.website-files.com/6582ad448194f9d7b7f29816/6597f6ce2464af7683d29dad_jeff-whitten.png
  - Source: https://www.algenbio.com/about-us

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nb National Std",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000C1",
    "secondary": "#3F17C9",
    "accent": "#170C5B",
    "background": "#FFFFFF",
    "textPrimary": "#170C5B",
    "link": "#170C5B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nb National Std",
      "heading": "Nb National Std"
    },
    "fontStacks": {
      "heading": [
        "Nb National Std",
        "sans-serif"
      ],
      "body": [
        "Nb National Std",
        "sans-serif"
      ],
      "paragraph": [
        "Nb National Std",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#170C5B",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/658126fa2ed7aa5f5ff32aef/658135d8422e8347c5c25621_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/658126fa2ed7aa5f5ff32aef/6583e5959801a5d2f8f20d89_favicon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Algen"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Algen Bio'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Discover Partnerships",
      "reasoning": "Button #1 ('Discover Partnerships') is likely the primary CTA due to its prominent text and rounded design, indicating a key action for the site."
    },
    "secondary": {
      "index": 2,
      "text": "Discover More About Algen Bio",
      "reasoning": "Button #2 ('Discover More About Algen Bio') serves as a secondary action with a similar style but less direct call to action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotechnology professionals and partners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Algen Bio'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```