# Algolia Brand Identity A complete profile of **Algolia**'s visual system — colors, typography, components, and personality — extracted from http://www.algolia.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/algolia - Machine-readable JSON: https://characterquilt.com/branding/algolia.json - Per-page llms.txt: https://characterquilt.com/branding/algolia/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #23263B | | Accent | #000033 | | Body Font | Inter | | Heading Font | Sora | ## Color Palette - primary: #23263B - secondary: #003DFF - accent: #000033 - background: #F6F6F6 - textPrimary: #000033 - link: #000033 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Sora — https://fonts.google.com/specimen/Sora ## Visual Assets - Logo: 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- Favicon: https://www.algolia.com/files/live/sites/algolia-assets/files/icons/algolia-logo-for-favicon.svg - Social card (og:image): https://www.algolia.com/files/live/sites/algolia-assets/files/opengraph/algolia-opengraph-image.jpg ## UI Components - buttonPrimary: background=#000033, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses and developers ## Algolia Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Handling Natural Languages in Search - Algolia Blog | Algolia** - Image: https://www.algolia.com/files/live/sites/algolia-assets/files/blogs/bannerimages/Natural-Languages.webp - Source: https://www.algolia.com/blog/engineering/natural-languages-in-search - **Matt Taylor showcases The Times' fast, easy-to-use digital newsroom with Algolia** - Image: https://play.vidyard.com/TdWQdKDERsEkUDqBFNsxoU.jpg - Source: https://video.algolia.com/watch/TdWQdKDERsEkUDqBFNsxoU?chapter=1 - **Contentful Gatsby Starter Blog** - Image: https://www.algolia.com/files/live/sites/algolia-assets/files/codeexchangeicons/model-image/Contentful-Gatsby-Starter-Blog-Image.png - Source: https://www.algolia.com/developers/code-exchange/contentful-gatsby-starter-blog - **All | Search powered by Algolia** - Image: https://cdn.arstechnica.net/wp-content/uploads/sites/3/2016/01/linux-distro-family-tree-e1451930922347.png - Source: https://hn.algolia.com/?query=GNU%2FLinux%20Distribution%20Timeline&sort=byDate&dateRange=all&type=story&storyText=false&prefix&page=0 - **The (almost) ultimate guide to site search - Algolia Blog | Algolia** - Image: https://www.algolia.com/files/live/sites/algolia-assets/files/blogs/bannerimages/the-ultimate.webp - Source: https://www.algolia.com/blog/product/the-ultimate-guide-to-site-search - **Add instant search to blog or docs w/ Jekyll plugin | Algolia** - Image: https://www.algolia.com/files/live/sites/algolia-assets/files/blogs/bannerimages/instant-search-blog-documentation.webp - Source: https://www.algolia.com/blog/engineering/add-instant-search-to-your-blog-or-documentation-using-our-jekyll-plugin ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Sora", "role": "heading" }, { "family": "Inter", "role": "body" } ], "colors": { "primary": "#23263B", "secondary": "#003DFF", "accent": "#000033", "background": "#F6F6F6", "textPrimary": "#000033", "link": "#000033" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Sora" }, "fontStacks": { "heading": [ "Sora", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "77px", "h2": "18px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "buttonPrimary": { "background": "#000033", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.algolia.com/files/live/sites/algolia-assets/files/icons/algolia-logo-for-favicon.svg", "ogImage": "https://www.algolia.com/files/live/sites/algolia-assets/files/opengraph/algolia-opengraph-image.jpg", "logoHref": "https://www.algolia.com/", "logoAlt": "Algolia logo white" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Algolia'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get started", "reasoning": "Button #0 with text 'Get started' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark, neutral background (#000033) which is consistent with the brand's color scheme." }, "secondary": { "index": 4, "text": "Learn more", "reasoning": "Button #2 with text 'Learn more' is selected as secondary because it has a different background color (#FFFFFF) and serves as a supportive action to the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses and developers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Algolia'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```