# Alguna Brand Identity

A complete profile of **Alguna**'s visual system — colors, typography, components, and personality — extracted from https://alguna.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/alguna
- Machine-readable JSON: https://characterquilt.com/branding/alguna.json
- Per-page llms.txt: https://characterquilt.com/branding/alguna/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5A56E9 |
| Accent | #000000 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #5A56E9
- secondary: #FFC21A
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #101E22

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://alguna.com/alguna-logo-black.svg
- Favicon: https://alguna.com/favicon.ico
- Social card (og:image): https://alguna.com/opengraph-image-xg4ifa.png?8d6ea3a0f0fd59ad

## UI Components

- input: background=#171717, textColor=#FFFFFF, borderColor=#171717, borderRadius=30px, shadow=none
- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=30px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#D9D9D9, borderRadius=48px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Alguna Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Welcome to Alguna - Alguna Docs**
  - Image: https://mintcdn.com/alguna-20/SHr1INYd9aYWbwbe/images/background-export.png?fit=max&auto=format&n=SHr1INYd9aYWbwbe&q=85&s=928eb28b6c85c62d7249512b461ffa92
  - Source: https://alguna.com/docs/overview
- **Best quoting and invoicing software: A 2026 buyer's guide**
  - Image: https://blog.alguna.com/content/images/2026/01/Stripe-invoice.png
  - Source: https://blog.alguna.com/quoting-and-invoicing-software/
- **Alguna Blog**
  - Image: https://blog.alguna.com/content/images/2023/11/opengraph-image.png
  - Source: https://blog.alguna.com/
- **Quote to cash software: Top 6 solutions for scaling SaaS**
  - Image: https://blog.alguna.com/content/images/2026/02/Salesforce-CPQ-1.png
  - Source: https://blog.alguna.com/quote-to-cash-software/
- **Alguna Blog**
  - Image: https://blog.alguna.com/content/images/size/w1200/2023/11/Press-5.png
  - Source: https://blog.alguna.com/
- **Alguna For SaaS | End-to-End Quote-to-Cash For SaaS**
  - Image: https://images.prismic.io/alguna/aJn2s6Tt2nPbaKTN_RevenueSchedule.png?auto=format,compress?auto=compress,format
  - Source: https://alguna.com/solutions/saas

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#5A56E9",
    "secondary": "#FFC21A",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#101E22"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "78px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderColor": "#171717",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#D9D9D9",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://alguna.com/alguna-logo-black.svg",
    "favicon": "https://alguna.com/favicon.ico",
    "ogImage": "https://alguna.com/opengraph-image-xg4ifa.png?8d6ea3a0f0fd59ad",
    "logoHref": "/#top",
    "logoAlt": "Alguna logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and the alt text matches the brand 'Alguna'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' has a dark background (#000000) and is action-oriented, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Get Started",
      "reasoning": "Button #1 with text 'Get Started' has a light background (#FFFFFF) and serves as a secondary option with a less prominent appearance."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and the alt text matches the brand 'Alguna'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```