# Alice & Bob Brand Identity A complete profile of **Alice & Bob**'s visual system — colors, typography, components, and personality — extracted from https://alice-bob.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/alice-bob - Machine-readable JSON: https://characterquilt.com/branding/alice-bob.json - Per-page llms.txt: https://characterquilt.com/branding/alice-bob/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FAC500 | | Accent | #FAC500 | | Body Font | Rubik | | Heading Font | Rubik | ## Color Palette - primary: #FAC500 - secondary: #00B5C8 - accent: #FAC500 - background: #F1F1EE - textPrimary: #010102 - link: #3D4955 ## Typography - primary: Rubik — https://fonts.google.com/specimen/Rubik - heading: Rubik — https://fonts.google.com/specimen/Rubik ## Visual Assets - Logo: 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- Favicon: https://alice-bob.com/wp-content/themes/alice-and-bob-web-2023/static/ui/favicon/favicon-96x96.png - Social card (og:image): https://alice-bob.com/wp-content/uploads/2024/03/AB-share_image.jpg ## UI Components - buttonPrimary: background=#FAC500, textColor=#010102, borderRadius=6.14999px, shadow=none - buttonSecondary: background=transparent, textColor=#FAC500, borderColor=#FAC500, borderRadius=6.14999px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy individuals interested in quantum computing ## Alice & Bob Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Just Out of the Lab: A Cat Qubit That Jumps Every Hour - Alice & Bob** - Image: https://alice-bob.com/wp-content/uploads/2025/09/HELIUM-SET-SHOT_JPEG-QuickProof-taille-apercu-2.jpg - Source: https://alice-bob.com/blog/just-out-of-the-lab-a-cat-qubit-that-jumps-every-hour/ - **Blog〡Alice & Bob** - Image: https://alice-bob.com/wp-content/uploads/bf-advanced-images/3118/ALICE-BOB-BLOG-TOP-DESKTOP-scaled-1920x0.jpg - Source: https://alice-bob.com/blog/ - **Alice & Bob and Thales Develop Quantum Algorithms for Next Generation Aerospace Equipment - Alice & Bob** - Image: https://alice-bob.com/wp-content/uploads/2024/09/PXL_20240906_112634276.jpg - Source: https://alice-bob.com/newsroom/quantum-electromagnetic-simulation-aeroqat/ - **Who are Alice and Bob? The Story Behind Our Name - Alice & Bob** - Image: https://alice-bob.com/wp-content/uploads/bf-advanced-images/7310/IMG_9134-1-1920x0.jpg - Source: https://alice-bob.com/blog/who-are-alice-and-bob-the-story-behind-our-name/ - **Alice & Bob 2030 Roadmap to Useful Quantum Computers - Alice & Bob** - Image: https://alice-bob.com/wp-content/uploads/2024/12/BLOG-BOX.png - Source: https://alice-bob.com/blog/alice-bob-2030-roadmap-to-useful-quantum-computers/ - **Meet Sigma - Alice & Bob** - Image: https://alice-bob.com/wp-content/uploads/2026/04/Sigma-Story-Cases-V2_01.png - Source: https://alice-bob.com/blog/meet-sigma/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Rubik", "role": "body" } ], "colors": { "primary": "#FAC500", "secondary": "#00B5C8", "accent": "#FAC500", "background": "#F1F1EE", "textPrimary": "#010102", "link": "#3D4955" }, "typography": { "fontFamilies": { "primary": "Rubik", "heading": "Rubik" }, "fontStacks": { "heading": [ "Rubik", "sans-serif" ], "body": [ "Rubik", "sans-serif" ], "paragraph": [ "Rubik", "sans-serif" ] }, "fontSizes": { "h1": "22.14px", "h2": "61.5px", "body": "27.06px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "buttonPrimary": { "background": "#FAC500", "textColor": "#010102", "borderRadius": "6.14999px", "borderRadiusCorners": { "topLeft": "6.14999px", "topRight": "6.14999px", "bottomRight": "6.14999px", "bottomLeft": "6.14999px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#FAC500", "borderColor": "#FAC500", "borderRadius": "6.14999px", "borderRadiusCorners": { "topLeft": "6.14999px", "topRight": "6.14999px", "bottomRight": "6.14999px", "bottomLeft": "6.14999px" }, "shadow": "none" } }, "images": { "logo": 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