# AlienVault Brand Identity

A complete profile of **AlienVault**'s visual system — colors, typography, components, and personality — extracted from https://otx.alienvault.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/alienvault
- Machine-readable JSON: https://characterquilt.com/branding/alienvault.json
- Per-page llms.txt: https://characterquilt.com/branding/alienvault/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #05052F |
| Accent | #001AFF |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #05052F
- secondary: #6C757D
- accent: #001AFF
- background: #F6F9FA
- textPrimary: #001AFF
- link: #001AFF

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://otx.alienvault.com/assets/images/OTX-text.png
- Social card (og:image): /assets/images/otx-logo-twitter.png

## UI Components

- input: background=#F3F3F3, textColor=#495057, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#001AFF, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#DEE5EB, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: cybersecurity professionals

## AlienVault Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Matanbuchus Malware Modified to Avoid Antivirus Detection - LevelBlue -  Open Threat Exchange**
  - Image: https://otx.alienvault.com/assets/images/lb-master-logo-white.png
  - Source: https://otx.alienvault.com/pulse/697cf2fea65f0b2a3f77ea07
- **LevelBlue - Open Threat Exchange**
  - Image: https://otx.alienvault.com/assets/images/IOC-page.png
  - Source: https://otx.alienvault.com/
- **LevelBlue - Open Threat Exchange**
  - Image: https://otx.alienvault.com/assets/images/agent-page.png
  - Source: https://otx.alienvault.com/endpoint-security
- **LevelBlue - Open Threat Exchange**
  - Image: https://otx.alienvault.com/assets/images/endpoint-security-scan-matches-2021.png
  - Source: https://otx.alienvault.com/
- **LevelBlue - Open Threat Exchange**
  - Image: https://otx.alienvault.com/assets/images/dashboard.png
  - Source: https://otx.alienvault.com/
- **LevelBlue - Open Threat Exchange**
  - Image: https://otx.alienvault.com/assets/images/otx-logo-twitter.png
  - Source: https://otx.alienvault.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#05052F",
    "secondary": "#6C757D",
    "accent": "#001AFF",
    "background": "#F6F9FA",
    "textPrimary": "#001AFF",
    "link": "#001AFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "serif"
      ],
      "body": [
        "DM Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "30px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#F3F3F3",
      "textColor": "#495057",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#001AFF",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#DEE5EB",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://otx.alienvault.com/assets/images/OTX-text.png",
    "favicon": null,
    "ogImage": "/assets/images/otx-logo-twitter.png",
    "logoAlt": "OTX Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'OTX' inferred from the URL and page context.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #2 with text 'Get Started' is the primary CTA due to its action-oriented text and vibrant brand color (#001AFF), which is consistent with primary CTA characteristics."
    },
    "secondary": {
      "index": 3,
      "text": "Log In",
      "reasoning": "Button #3 with text 'Log In' is selected as the secondary CTA because it has a different background color (#DEE5EB) and serves a supportive function."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "cybersecurity professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'OTX' inferred from the URL and page context.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```