# Alloy Brand Identity

A complete profile of **Alloy**'s visual system — colors, typography, components, and personality — extracted from https://alloy.app. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/alloy
- Machine-readable JSON: https://characterquilt.com/branding/alloy.json
- Per-page llms.txt: https://characterquilt.com/branding/alloy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #006EFF |
| Accent | #006EFF |
| Body Font | Inter |
| Heading Font | Subito |

## Color Palette

- primary: #006EFF
- secondary: #858594
- accent: #006EFF
- background: #FFFFFF
- textPrimary: #2F3034
- link: #057CF3

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Subito — https://fonts.google.com/specimen/Subito

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2274%22%20height%3D%22auto%22%20fill%3D%22none%22%20viewBox%3D%220%200%20154%2050%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22oklch(0.58%200.25%20257)%22%20d%3D%22M29.71%2036.1c-.117%200-2.007-.033-2.119.002a.87.87%200%200%200-.612.912c.467%204.86%204.617%208.661%209.67%208.661%205.364%200%209.713-4.287%209.713-9.575%200-4.98-3.856-9.07-8.786-9.532a.88.88%200%200%200-.925.604c-.035.11-.003%201.973-.003%202.089v.746c0%203.365-2.767%206.093-6.18%206.093zM14.237%2029.62c0-.116.033-1.978-.002-2.088a.88.88%200%200%200-.925-.604c-4.93.46-8.787%204.552-8.787%209.532%200%205.288%204.35%209.575%209.714%209.575%205.052%200%209.202-3.801%209.67-8.66a.87.87%200%200%200-.613-.913c-.112-.035-2.002-.002-2.119-.002h-.757c-3.414%200-6.181-2.728-6.181-6.094zM29.824%2013.673c-.117%200-2.006.033-2.118-.002a.87.87%200%200%201-.613-.912c.467-4.86%204.618-8.661%209.67-8.661%205.364%200%209.713%204.287%209.713%209.575%200%204.98-3.856%209.07-8.785%209.531a.88.88%200%200%201-.926-.604c-.035-.11-.002-1.973-.002-2.088v-.746c0-3.365-2.768-6.093-6.182-6.093zM14.351%2020.381c0%20.116.034%201.978-.002%202.089a.88.88%200%200%201-.925.604c-4.93-.461-8.786-4.552-8.786-9.532%200-5.288%204.349-9.575%209.713-9.575%205.052%200%209.202%203.8%209.67%208.66a.87.87%200%200%201-.613.912c-.112.035-2.001.003-2.119.003h-.757c-3.413%200-6.18%202.728-6.18%206.093z%22%20style%3D%22fill%3A%20oklch(0.58%200.25%20257)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m64.097%2038.696%2010.678-26.98h4.446l11.058%2026.98h-4.94l-2.546-6.422H71.545l-2.432%206.422zm9.006-10.64h8.056l-4.104-10.678zM93.528%2038.696V10.5h4.522v28.196zM103.028%2038.696V10.5h4.522v28.196zM121.914%2039.114c-5.928%200-10.526-4.636-10.526-10.716%200-6.004%204.598-10.64%2010.526-10.64%206.004%200%2010.564%204.674%2010.564%2010.64%200%206.042-4.598%2010.716-10.564%2010.716m0-4.18c3.382%200%205.852-2.774%205.852-6.498s-2.47-6.498-5.852-6.498c-3.306%200-5.814%202.774-5.814%206.498s2.508%206.498%205.814%206.498M138.318%2045.194l3.116-7.752-8.056-19.266h4.94l5.586%2013.908%205.396-13.908h4.712l-11.02%2027.018z%22%20style%3D%22fill%3A%20lch(5%202.25%20273)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://alloy.app/favicon.ico
- Social card (og:image): https://alloy.app/og-cover.jpg

## UI Components

- buttonPrimary: background=#006EFF, textColor=#FFFFFF, borderRadius=28px, shadow=none
- buttonSecondary: background=transparent, textColor=#2F3034, borderColor=#E4E5E9, borderRadius=28px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## Alloy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Codebase sessions**
  - Image: https://alloy.app/images/covers/codebase-sessions.webp
  - Source: https://alloy.app/launches/codebase-sessions
- **Reforge Build Review and Alternatives (December 2025)**
  - Image: https://d4bkhhmrfehmf.cloudfront.net/media/1b74253b-5896-40ea-9654-31d2dfb756c1/uX6T3dM7FYTW8SY5xXaJb.png
  - Source: https://alloy.app/library/reforge-build-review-alternatives
- **Updates | Alloy**
  - Image: https://alloy.app/images/covers/responsive-chat.webp
  - Source: https://alloy.app/updates
- **Top Tools for Prototyping on Existing Web Apps in January 2026**
  - Image: https://d4bkhhmrfehmf.cloudfront.net/media/1b74253b-5896-40ea-9654-31d2dfb756c1/YU84N_CJQMOEE4588GgC9.png
  - Source: https://alloy.app/library/web-app-prototyping-tools-existing-products
- **Simon Kubica | Alloy**
  - Image: https://alloy.app/images/covers/folders.webp
  - Source: https://alloy.app/people/simonkubica
- **Top Tools for Prototyping on Existing Web Apps in January 2026**
  - Image: https://d4bkhhmrfehmf.cloudfront.net/media/1b74253b-5896-40ea-9654-31d2dfb756c1/LEcBLKpP3ZoMmaB6oOLW8.png
  - Source: https://alloy.app/library/web-app-prototyping-tools-existing-products

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Subito",
      "role": "heading"
    },
    {
      "family": "Lato",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#006EFF",
    "secondary": "#858594",
    "accent": "#006EFF",
    "background": "#FFFFFF",
    "textPrimary": "#2F3034",
    "link": "#057CF3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Subito"
    },
    "fontStacks": {
      "heading": [
        "Subito",
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "40px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#006EFF",
      "textColor": "#FFFFFF",
      "borderRadius": "28px",
      "borderRadiusCorners": {
        "topLeft": "28px",
        "topRight": "28px",
        "bottomRight": "28px",
        "bottomLeft": "28px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#2F3034",
      "borderColor": "#E4E5E9",
      "borderRadius": "28px",
      "borderRadiusCorners": {
        "topLeft": "28px",
        "topRight": "28px",
        "bottomRight": "28px",
        "bottomLeft": "28px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2274%22%20height%3D%22auto%22%20fill%3D%22none%22%20viewBox%3D%220%200%20154%2050%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22oklch(0.58%200.25%20257)%22%20d%3D%22M29.71%2036.1c-.117%200-2.007-.033-2.119.002a.87.87%200%200%200-.612.912c.467%204.86%204.617%208.661%209.67%208.661%205.364%200%209.713-4.287%209.713-9.575%200-4.98-3.856-9.07-8.786-9.532a.88.88%200%200%200-.925.604c-.035.11-.003%201.973-.003%202.089v.746c0%203.365-2.767%206.093-6.18%206.093zM14.237%2029.62c0-.116.033-1.978-.002-2.088a.88.88%200%200%200-.925-.604c-4.93.46-8.787%204.552-8.787%209.532%200%205.288%204.35%209.575%209.714%209.575%205.052%200%209.202-3.801%209.67-8.66a.87.87%200%200%200-.613-.913c-.112-.035-2.002-.002-2.119-.002h-.757c-3.414%200-6.181-2.728-6.181-6.094zM29.824%2013.673c-.117%200-2.006.033-2.118-.002a.87.87%200%200%201-.613-.912c.467-4.86%204.618-8.661%209.67-8.661%205.364%200%209.713%204.287%209.713%209.575%200%204.98-3.856%209.07-8.785%209.531a.88.88%200%200%201-.926-.604c-.035-.11-.002-1.973-.002-2.088v-.746c0-3.365-2.768-6.093-6.182-6.093zM14.351%2020.381c0%20.116.034%201.978-.002%202.089a.88.88%200%200%201-.925.604c-4.93-.461-8.786-4.552-8.786-9.532%200-5.288%204.349-9.575%209.713-9.575%205.052%200%209.202%203.8%209.67%208.66a.87.87%200%200%201-.613.912c-.112.035-2.001.003-2.119.003h-.757c-3.413%200-6.18%202.728-6.18%206.093z%22%20style%3D%22fill%3A%20oklch(0.58%200.25%20257)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m64.097%2038.696%2010.678-26.98h4.446l11.058%2026.98h-4.94l-2.546-6.422H71.545l-2.432%206.422zm9.006-10.64h8.056l-4.104-10.678zM93.528%2038.696V10.5h4.522v28.196zM103.028%2038.696V10.5h4.522v28.196zM121.914%2039.114c-5.928%200-10.526-4.636-10.526-10.716%200-6.004%204.598-10.64%2010.526-10.64%206.004%200%2010.564%204.674%2010.564%2010.64%200%206.042-4.598%2010.716-10.564%2010.716m0-4.18c3.382%200%205.852-2.774%205.852-6.498s-2.47-6.498-5.852-6.498c-3.306%200-5.814%202.774-5.814%206.498s2.508%206.498%205.814%206.498M138.318%2045.194l3.116-7.752-8.056-19.266h4.94l5.586%2013.908%205.396-13.908h4.712l-11.02%2027.018z%22%20style%3D%22fill%3A%20lch(5%202.25%20273)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://alloy.app/favicon.ico",
    "ogImage": "https://alloy.app/og-cover.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Alloy'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for free",
      "reasoning": "Button #0 'Start for free' uses the vibrant brand color #006EFF, making it the most prominent CTA, aligning with action-oriented text."
    },
    "secondary": {
      "index": 3,
      "text": "Get a demo",
      "reasoning": "Button #3 'Get a demo' has a transparent background with a border, making it a suitable secondary CTA distinct from the primary button's color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Alloy'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```