# Alltruists Brand Identity

A complete profile of **Alltruists**'s visual system — colors, typography, components, and personality — extracted from http://www.alltruists.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/alltruists
- Machine-readable JSON: https://characterquilt.com/branding/alltruists.json
- Per-page llms.txt: https://characterquilt.com/branding/alltruists/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #479CCF |
| Accent | #479CCF |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #479CCF
- accent: #479CCF
- background: #FFFFFF
- textPrimary: #31373D
- link: #479CCF

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Alltruists Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Subscription Box That Teaches Kids to Do Good - The New York Times**
  - Image: https://static01.nyt.com/images/2021/06/17/business/00Alltruists-02/merlin_187709145_f90ef3bf-2c00-4544-b865-7bb7e7d86dfc-articleLarge.jpg?quality=75&auto=webp&disable=upscale
  - Source: https://www.nytimes.com/2021/06/19/business/Alltruists-subscription-box-kids-volunteer.html
- **Alltruists — playa design co.**
  - Image: https://images.squarespace-cdn.com/content/v1/60b6932d1988dd46e1f7e8e2/b0d54430-6075-4688-9750-4ed4f40ee118/takeaways.jpg
  - Source: https://playadesign.co/home/alltruists
- **The Subscription Box That Teaches Kids to Do Good - The New York Times**
  - Image: https://static01.nyt.com/images/2021/06/17/business/00Alltruists-01/merlin_187709067_7e19d372-5f3e-47eb-b69a-0f4d842edfe2-articleLarge.jpg?quality=75&auto=webp&disable=upscale
  - Source: https://www.nytimes.com/2021/06/19/business/Alltruists-subscription-box-kids-volunteer.html
- **Alltruists — playa design co.**
  - Image: https://images.squarespace-cdn.com/content/v1/60b6932d1988dd46e1f7e8e2/d786b2fd-417e-4f07-b691-ca0c34389dd1/website-mockup.jpg
  - Source: https://playadesign.co/home/alltruists

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "count": 7
    },
    {
      "family": "Helvetica",
      "count": 7
    },
    {
      "family": "Arial",
      "count": 7
    },
    {
      "family": "sans-serif",
      "count": 7
    }
  ],
  "colors": {
    "primary": "#479CCF",
    "accent": "#479CCF",
    "background": "#FFFFFF",
    "textPrimary": "#31373D",
    "link": "#479CCF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```